Marketing Your Practice

In this episode Angus and Tony sat down with Chris Burfield and dive deep into how to use Facebook to build trust, authority and attract high quality new patients. Chris shares with us how things have changed over the past 10 years and reveals the best tools, tips and strategies you should implement to make Facebook a predictable generator of patients.

In this episode you’ll learn:
- A simple framework for using live video to attract high quality patients
- Why adding value is far more effective strategy than dropping price.
- A great example of a viral video that you could make right away
- How long it takes for the average patient to make an apt after seeing your facebook ads
- and much, much more…

Practice Multiplier 6, Building life time relationships is one of the keys to a thriving practice. when our patients return to see us again and again, it helps them get better results and takes us of the hamster wheel of being dependent on new patients every week. Angus and Tony sat down with Dr Martin Harvey this week to talk about what causesour patients to stop listening and how exactly do we go about building lifetime relationships.

Martin has spent the past 20 years investigating why people do what they do and how we can ethically influence our patients to help them get the results they really want. After years of diving into the influence literature he developed a brilliant communication model that helps you to meet your patients where they are while providing a road map to move them to elevated levels of health and wellness.

In this episode you’ll learn

• Why people do what they do⁃How things have changed in patient communication in the past 20 years
• Why simply telling your patient doesn’t work...Martin will tell you what to do instead.
• The communication mistakes that many of us make each day that are repelling our patients
• and much much more.