Linda Fanaras, CEO and Strategist at Millennium Agency, talks about tactics and strategies that brands can turn to during an economic downturn. When the market is down and there is economic instability, many companies will drastically reduce or eliminate their marketing efforts. Though these activities could be helpful for short-term profit, they’re bound to affect the brand’s sales in the long run negatively. Today, Linda discusses why you shouldn't stop marketing during a recession. Show Notes

Connect With: 

• Linda Fanaras: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successes and mistakes as an early founder to craft the perfect aid to help companies grow. One of the biggest decisions you’ll make is deciding whether you actually need to consult with an agency and when. Find someone that’s both compatible with your team and experienced in the channel you’re interested in. Show Notes

Connect With: 

• Tyler Elliston: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the marketing world has changed when it comes to the channels available to you. Based on your business, what are the most lucrative paid and unpaid channels to get you the best ROI right now? Find out how your early stage company can survive and thrive. Show Notes

Connect With: 

• Tyler Elliston: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben about how you can source and allocate your marketing resources across all your channels. Tyler gets into things like finding your product market fit as an early stage company and the mindset you should have as a marketer at this stage. Do you have the right resources managing your marketing channels as a new company? Show Notes

Connect With: 

• Tyler Elliston: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B tech platforms. Today, Michael discusses the impact of B2B influencers on the tech industry. Show Notes

Connect With: 

• Michael Lodge: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating networking between professionals with similar business views and backgrounds. Fast forward to today and LinkedIn has moved away from its networking roots to become a social media platform. Today, Michael discusses why networking sites aren't effective for martech. Show Notes

Connect With: 

• Michael Lodge: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.