Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show Notes

Connect With:

• Anthony Katsur: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO of Stein Gate, which is an agency with experience in designing online promotional strategies, web development, and optimizing SEO and PPC. Doug is also the host of the Real Marketing Real Fast podcast. Show Notes

Connect With:

• Doug Morneau: Website // LinkedIn // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools that are up and coming right now. Show Notes

Connect With:

• Bryan Barletta: Website //Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other channel just like in podcast ads but knowing where the real value of the podcast can help you keep track whether the ad is working or not.  Show Notes

Connect With:

• Bryan Barletta: Website //Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and other channels outside of that. We also talked about the costs of converting a newsletter into a retargetable podcast list.  Show Notes

Connect With:

• Bryan Barletta: Website //Twitter
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this career day episode, we have Amy Balliett, founder and CEO for Killer Visual Strategies. Amy shares her experience of how she got into marketing blending creativity and the business side in every company she has worked with. She taught herself with the skills necessary to bring her ideas to fruition until very recently she was thrusted into public speaking. She aims to educate both the marketers and designers on how they can communicate more effectively to level the playing field and put out the best practices of the industry.  Show Notes

Connect With:

• Amy Balliett: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show Notes

Connect With:

• Brian Kurtz: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show Notes

Connect With:

• Brian Kurtz: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries.  Show Notes

Connect With:

• Gowthaman Ragothaman: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and the technology in a post-cookie world.  Show Notes

Connect With:

• Gowthaman Ragothaman: Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.