MarTech Podcast ™ // Marketing + Technology = Business Growth

By I Hear EverythingBusiness Marketing Careers

MarTech Podcast ™ // Marketing + Technology = Business Growth episodes

June 21, 2018 Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2)
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed over time, and the types of companies that are finding success on Amazon. In this episode, Adam is going to discuss best practices and strategies he uses to help his clients maximize their ROI in the Amazon Marketplace. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28 min
June 20, 2018 How Amazon Took Over the eCommerce World -- Adam Weiler // Sunken Stone (Part 1)
Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 min
June 13, 2018 Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 min
June 12, 2018 Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 min
June 06, 2018 Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 min
June 05, 2018 Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 min
June 01, 2018 How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12 min
May 29, 2018 The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 min
May 28, 2018 The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min
May 24, 2018 Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19 min

About MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative…