Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

Connect With: 

• Emma Westley: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI. Show Notes

Connect With: 

• Jennifer Jones-Mitchell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating brand-consistent visual content at scale is becoming increasingly easy for marketers and designers alike. Today, Jennifer discusses how to use generative AI for design. Show Notes

Connect With: 

• Jennifer Jones-Mitchell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible opportunity for brands to establish themselves in the AI landscape. Today, Jennifer discusses recent AI news. Show Notes

Connect With: 

• Jennifer Jones-Mitchell: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show Notes

Connect With: 

• Melissa Kwan: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers. Show Notes

Connect With: 

• Melissa Kwan: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show Notes

Connect With: 

• Melissa Kwan: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show Notes

Connect With: 

• Luis Baez: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show Notes

Connect With: 

• Luis Baez: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show Notes

Connect With: 

• Phil Gamache: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.