Sign up to save your podcasts
Or
Share Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.
Listen For
4:21 Utilizing Availability and Accessibility Heuristics
9:08 Channel Strategy and Consumer Habits
11:35 Ethical Use of Cognitive Biases
14:15 Trust and Overconfidence in Marketing
Guest: Nathan Yeung, Find Your Audience
Website | Email | LinkedIn
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
View all episodes
By Stories and Strategies
5
1313 ratings
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.
Listen For
4:21 Utilizing Availability and Accessibility Heuristics
9:08 Channel Strategy and Consumer Habits
11:35 Ethical Use of Cognitive Biases
14:15 Trust and Overconfidence in Marketing
Guest: Nathan Yeung, Find Your Audience
Website | Email | LinkedIn
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
More shows like Stories and Strategies with Curzon Public Relations
View all
HBR IdeaCast
257 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,455 Listeners
Social Media Marketing Podcast
1,444 Listeners
The GaryVee Audio Experience
16,794 Listeners
Up First from NPR
56,083 Listeners
The Diary Of A CEO with Steven Bartlett
6,371 Listeners
The Spin Sucks Podcast with Gini Dietrich
63 Listeners
On Purpose with Jay Shetty
26,480 Listeners
Public Relations Review Podcast
7 Listeners
Think Fast Talk Smart: Communication Techniques
778 Listeners
The Marketing Millennials
138 Listeners
On Top of PR with Jason Mudd
37 Listeners
How to Be a Better Human
1,346 Listeners
The Mel Robbins Podcast
20,585 Listeners
HBR On Leadership
137 Listeners