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Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.
Listen For
4:21 Utilizing Availability and Accessibility Heuristics
9:08 Channel Strategy and Consumer Habits
11:35 Ethical Use of Cognitive Biases
14:15 Trust and Overconfidence in Marketing
Guest: Nathan Yeung, Find Your Audience
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Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
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By Stories and Strategies
5
1313 ratings
We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.
Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.
Listen For
4:21 Utilizing Availability and Accessibility Heuristics
9:08 Channel Strategy and Consumer Habits
11:35 Ethical Use of Cognitive Biases
14:15 Trust and Overconfidence in Marketing
Guest: Nathan Yeung, Find Your Audience
Website | Email | LinkedIn
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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