Speakernomics

Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE

Listen Later

This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.


In this session, Brian will:

  • Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations.
  • Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall.
  • Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message.

    • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    SpeakernomicsBy National Speakers Association
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    59 ratings

    More shows like Speakernomics

    View all
    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,562 Listeners

    The Wealthy Speaker Podcast – Jane Atkinson by Jane Atkinson

    The Wealthy Speaker Podcast – Jane Atkinson

    70 Listeners

    The Knowledge Project with Shane Parrish by Shane Parrish

    The Knowledge Project with Shane Parrish

    2,632 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,343 Listeners

    The Speaker Lab Podcast by Grant Baldwin

    The Speaker Lab Podcast

    544 Listeners

    Why That Worked – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,933 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,241 Listeners

    Wisdom From The Top with Guy Raz by Guy Raz | Luminary

    Wisdom From The Top with Guy Raz

    495 Listeners

    ReThinking by TED

    ReThinking

    620 Listeners

    We Can Do Hard Things by Glennon Doyle and Audacy

    We Can Do Hard Things

    41,033 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    288 Listeners

    Mic Drop by Josh Linkner, ImpactEleven, Connor Trombley

    Mic Drop

    27 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    19,372 Listeners

    Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

    Wiser Than Me with Julia Louis-Dreyfus

    10,408 Listeners

    The Jefferson Fisher Podcast by Civility Media

    The Jefferson Fisher Podcast

    6,611 Listeners