Maximum Lawyer

In this episode, Jim and Tyson will go through 3 different topics. First, an upsetting article about how prominent suicide actually is amongst lawyers. Then, a real life example about how it is not a good idea to have all your eggs in the same basket, and finally, an awesome tip on how to increase your Google reviews.

Tyson’s tip: A book. “The 48 Laws of Power” by Robert Greene. It teaches you how to manipulate people. Very interesting.  https://www.amazon.com/48-Laws-Power-Robert-Greene/dp/0140280197

Hacking’s hack: Also a book. “Oversubscribed: How to Get People Lining Up to Do Business with You”, by Daniel Priestley. About how to build a man in your firm.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
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In this episode, Jim and Tyson will go through a list of 4 thoughts about when it comes to being a lawyer, a legal marketer and running your own firm.

1. Believe that you are the one for the job. Believe in you. This mindset will help you get things done. “The Ownership Mindset”.
2. Think of your clients as the one and only person. Then automate and delegate to accomplish that level of service from one person to another.
3. If you do it once, you should automate it.
4. If it works one, you can replicate it… If you can get your message out there to the right person, you can grow your firm as big as possible.

Hacking’s hack: Great blog post from our friend John Fisher. “Why email suchs!”

 http://ultimateinjurylaw.com/blog/?doing_wp_cron=1496790122.0019700527191162109375

Tyson’s tip: “Google my business app”! A great app to keep your business rated and up to date on the web and keep on gaining clients!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
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• Follow the Facebook Page
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About Jo:

Jo is adept in distilling complex information into understandable, result-driven and pragmatic advice for clients. Having practiced law for 17 years, her career began in the Tech & Intellectual Property practice group of Troutman Sanders, a prominent Atlanta law firm. There, she successfully represented a gamut of clients, from start-ups to Fortune 100 companies.

Moving in-house, Jo served on business management and legal teams in senior leadership roles for both public and private international manufacturing companies. Jo is well accomplished in both negotiating sophisticated domestic and international commercial contracts, as well as resolving high dollar disputes cost effectively. She's managed global IP portfolios, and negotiated licenses for businesses with products in over 70 countries.

http://www.holmesatlaw.com/

https://www.linkedin.com/in/joannholmes

Hacking’s hack: A simple Hack. Keep your downloads folder clean and in order. You will find your files really easy!

JoAnn’s Tip: https://www.ycombinator.com/. How To Start a Startup. A goldmine of information. https://startupclass.co/

Tyson’s tip: An app. https://www.youmail.com/.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Thom begun his career working in a financial printing firm; selling to big lawyers and big corporate law firms. One of these firms brought him in to become their marketing person, so he got to know the law business really well. 4 years later, Thom became a solopreneur, making people shift how they think about their marketing.

http://thomsinger.com/

Listen to Thom’s podcast! Cool Things Entrepreneurs Do with Thom Singer: http://thomsinger.com/podcast/

“The practice of law, is a business…”

Three letters that will really help you excel when it comes to selling: L. A. W.

L is for Lawyers: So much of the business comes from referrals from other lawyers…

A is for Analytics: We live in a world that is data driven. Where are your leads coming from?...  

W is for Wisdom: Knowledge. Experience. Understanding. Common sense. Insight.   

“Don’t go to a networking event thinking I wonder if I can get a lead, go to a networking event saying I wonder who I can give a lead to that will lead to real business…”

Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation.  

Hacking’s hack: A Thom’s podcast episode.  http://thomsinger.com/speaking-skills-for-engineers-academics-technologists-and-other-left-brained-professionals/

Tyson’s tip: If you use Wordpress… Visual Composer. Easy to use. Great results.  

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Personal stories let clients get to know you and connect better. This will make them feel closer to you and trust you more. This episode is full of great stories and example from Tyson and Jim that will make you laugh and will inspire you to apply new strategies to your marketing. HUGE TAKEAWAYS!

You should get:

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008

by Chet Holmes

 https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

Hacking’s hack: A book. Get more connecter to yourself. Meditate. The Surrender Experiment: My Journey Into Life's Perfection by Michael A. Singer

Tyson’s tip: https://www.tableau.com/

Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.

Read more at https://www.tableau.com/#AIOvVaBIiIFoXxaW.99

Have you used it? Please let us know what you think!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

http://attendicon.com/about: ICON gathers amazing, brilliant minds in the biggest mastermind you've ever seen. ICON is for the hungry – the relentless, tenacious go-getters with a reckless belief in what's possible, what's just around the corner. - See more at: http://attendicon.com/about#sthash.4eBpGtQv.dpuf

ICON 18: http://attendicon.com/:

Tyson’s highlight:

Marcus Lemonis is a successful entrepreneur and star of CNBC’s The Profit and The Partner. - See more at:  http://attendicon.com/about/contest/meet-the-profit#sthash.0vNjXSvO.dpuf

http://attendicon.com/about/contest/meet-the-profit

“Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.”

—Marcus Lemonis

Hal Halladay

http://attendicon.com/speakers/hal-halladay

Culture is the Game Changer

Taking your business to the next level is possible when you get your people strategy right and build a winning culture. Learn how to make culture your strategy and multiply your business. From identifying and communicating a meaningful purpose for your business to hiring and motivating the right people, you can confidently grow your business through culture. - See more at:  http://attendicon.com/speakers/hal-halladay#sthash.n2CNktU4.dpuf

Jim’s highlight:

James Ashford

http://attendicon.com/speakers/james-ashford:

How This UK Accountancy Firm Has Used Infusionsoft To Automate EVERYTHING - See more at:  http://attendicon.com/speakers/james-ashford#sthash.bhGoJ0xw.dpuf

Greg Jenkins

http://attendicon.com/speakers/greg-jenkins

The Nature of Nurture: Increasing Conversions for Free - See more at:  http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf

Customers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process. - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf

VENDORS Tyson has signed up to.

https://www.appointmentcore.com/: Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendar

https://sotellus.com/: The soTellUs app lets you take your phone or tablet into the field with you to get customer reviews on the spot. You're able to say to your customer, "Love our service? So tell us..."

Tyson’s tip: An app.  https://itunes.apple.com/us/app/mail-cleaner/id977528375?mt=8

It helps you keep your mail inbox organized and clean.

Hacking’s hack: To read 2 books at the same time! Take 2 books about business and read one chapter at a time, alternating chapters. The idea is to find connections over the 2 books and to pull out new ideas from them.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Will’s 5, 5, 5 plan consists on building 3 different referral networks and to obtain 5 cases from each of them. Jim and Tyson will share their thoughts about it...

“When you are starting out, I think it’s helpful to think big, and not arbitrarily hold yourself back…”

List of quick tips from Jim and Tyson after reading Will’s questions in the Facebook Group:

1. Don’t answer your own phone.
2. Have a system to capture all the information you can from anyone who calls so you can add the to your database.
3. Nitch down.
4. Take notes, CRM, keep track. “As you grow, you want people to know what’s going on with your cases.”
5. Focus on the big things. The vision. The goal.
6. Have a lead magnet strategy. Keep track of client questions.
7. Outsource

Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more!

Hacking’s hack: http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent.

Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination.

 https://www.amazon.es/MacCarthy-Cross-Examination-Terence/dp/1590318862

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Will’s been practicing criminal defense for about 5 years, and has been around it all his life; almost all of his family is in the police. He has a practice with an old partner but recently there have been some issues in the business. Real structural business issues, so Will decided to go out on his own and start his own law firm...

Don’t miss next week’s episode with Will Norman and his 5, 5, 5 plan!

Hacking’s hack: An episode from GaryVee’s Audio Experience Podcast in which Gary is interviewed. One of the most inspiring, truthful, honest, brutal, harsh, motivating podcast.  

https://itunes.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2

(April 26 episode)

Will’s tip: A practice management software. Pretty awesome and helpful. https://www.actionstep.com/all/

Tyson’s tip: Read John Fisher’s book. The Power Of A System: How To Build the Injury Law Practice of Your Dreams.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

“Attorney customers, almost all of them, are going through a time of stress. Recognizing that and acting accordingly is key.”

In this episode Jim and Tyson interview Jill Nelson, the founder and CEO of Ruby Receptionists, a virtual & live answering reception service, and will explain why creating a wonderful phone experience can help us grow our business.

“We live and breathe to keep alive those personal meaningful connections…”

Jill Nelson: https://www.linkedin.com/in/callruby

“Wonderful receptionist + great technology”. https://www.callruby.com/

“We speak as if we were part of your practice and have the right information at our fingerprints”

Hacking’s hack: https://meetedgar.com/. Meet Edgar will take in all of your posts in social media and re purpose them.  Also, great Blog. This article about Facebook Live is awesome.  http://blog.meetedgar.com/what-you-should-do-after-your-facebook-live-broadcast-ends/

Jill’s tip: A new feature in the Ruby mobile app. “The return call” feature. When you host your phone number with Ruby and want to make a phone call through the ruby app, you can do that and it will publish your business caller id.

Tyson’s tip: https://www.stickermule.com. You can get custom labels, magnets and stickers of your firm or whatever you want. It’s really cool!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

“I took a look at what my strengths were and met up with some mentors, work with them for a while, and co-founded a startup for startups. Then I realized that the market we were going after, wouldn’t really value the type of service we were providing.”  

Besides, all three attorneys discuss and share their different approaches on giving away free content.What’s your point of view on this matter? Comment!

“For me it starts with this idea of creating a lean business and then making sure that the sales component can work, and then once you confirmed that then you can go to the other priorities.”

Hacking’s hack: Using Overcast (https://overcast.fm/) I found out about  Andrew Warner and  https://mixergy.com. GREAT INTERVIEWS.    

Joey’s tip: Experience with Facebook Live in your business. https://live.fb.com/. And use https://obsproject.com/ to go live through your desktop.

Tyson’s tip: Google Adwords Express. From your phone. SUPER EASY. https://www.google.com/adwords/express/

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn