Maximum Lawyer

In this episode, Jim and Tyson will talk about the importance of using plain language; everyday words and keeping it simple so your target understands you better. They will go over a list of 8 tips to help you do it and not sounding like a lawyer.

1. Not using tactical language.  
2. Take notes in client meetings of things that you hear from them.
3. Put yourself in your client's shoes and think about how they view things.
4. Read over the chat and emails that you get.
5. Show more of your personal life so you can relate better with your clients.
6. If you are struggling with content have somebody in your office read it over.
7. Speak about your journey as a lawyer and write a BIO.
8. Read what you write out loud.

Hacking’s hack: http://answerthepublic.com/. It allows you to put in search terms or things that you think your clients may be searching about and shows you the questions people are asking. http://answerthepublic.com/#about-us

Tyson’s tip:  https://www.renderforest.com/. Free Tools for creating professional intros, animations, slideshows and music visualizations in minutes.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Community marketing is great for your business! Listen to the episode and get to know a couple of different ways you can apply it! 

“If you see somebody on the news organically it’s gonna have a little bit more of an impact than seeing a TV commercial.”

Anneke's info:

https://www.linkedin.com/in/annekekurt

https://www.charlesboyk-law.com/

TPS Proud Student and Teacher of The Month:  https://www.charlesboyk-law.com/gives-back/tps-proud-student-teacher-month/

Bikes For Kids:

 https://www.charlesboyk-law.com/gives-back/bikes-for-kids/

Hacking’s hack: Appointment Core. Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendar.

https://www.appointmentcore.com/

Anneke’s tip: Get Google Reviews! Every person that comes into your office, have them filling a paper survey in which the questions would evoke a really good review and then ask them if they’ll be willing to pull out their phone and leave a review right there in your office’s address in Google maps. Remember they should not be connected to your wifi.  

Tyson’s tip: The Wordpress app lets you post into different websites and track some data.  

 https://itunes.apple.com/ar/app/wordpress/id335703880?mt=8

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson will interview Michael Downey and go through his journey as an attorney from big firms to his own practice in legal ethics, and the importance of marketing in this process.

Nitch down!

“If you go to a food court and you’re thinking I want some food, odds are if you are hungry of Pizza you are going to go to the pizza place Meanwhile, if there is a place that sells Hamburgers, Pizza, Mexican, etc., you probably gonna pass that place up cause you are gonna go the the focused practitioner.”

 https://www.linkedin.com/in/michaelpdowney

https://www.downeylawgroup.com/

Hacking’s hack: A book from a Lawyer who also went out on his own. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Hardcover, by Keith Ferrazzi.

A great book on how to network and connect with people.

Michael’s tip: Selling the Invisible: A Field Guide to Modern Marketing Hardcover, by Harry Beckwith.

“What’s going on on the mind of someone who is looking to buy my services and then helping me understand better how to market to them and get them to hire me.”

Tyson’s tip: Think about this. If Bill Gates and Mark Zuckerberg tooked over you law firm, how would they run things differently?

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

A very simple process:

1. Shoot a video
2. Pull the audio from the video
3. Transcript the audio
4. Post in every network (LinkedIn, Instagram, Twitter, Facebook, etc.)
5. Re post in time

http://brendon.com/

Tyson’s tip: https://www.bluejeans.com/. Online meetings, video conferencing, and screen sharing for teams of any size.  

Hacking’s hack: A new podcast. http://rickmulready.com/category/aoptpodcast/, from a guy called Rick Mulready.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

This episode is a talk that Jim gave at https://www.slu.edu/ to a group of students who are taking Law Practice Management. 

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode listeners will take over the show and alongside Jim and Tyson, will give THE one big tip on marketing and running your own law firm.

Thank you everyone! It's been an awesome first year and there are great things ahead! 

In this episode:

Dan Ryan

Doug Biggs

Chris Finney

Gary Burger

Joey Vitale

John Fisher

JoAnn Holmes

Larry Weinstein

Matt Jet

Matt Vianello

Bertrand Mariaux

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson will go over a list of 5 good ways you can market through social easily and with great results.

1. Announcements. Get the word out on Facebook with Facebook Live. Everybody is on Facebook!
2. Giveaways. A good way of collecting leads and good publicity.
3. Expanding your network: Twitter and LinkedIn!  
4. Researching your prospects; through social media!
5. Ads. Facebook, Twitter and Instagram have ads. Test your market, it is really cheap!

Listen to the Bonus!

Hacking’s hack: An episode from I Love Marketing and a book! http://ilovemarketing.com/podcasts/

 http://ilovemarketing.com/miracles-are-possible-you-are-the-one-kute-blackson/

The Book:

 https://www.amazon.com/You-Are-One-Adventure-Discovering/dp/1501127276

You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully Hardcover – June 7, 2016

by Kute Blackson

Tyson’s tip: http://www.cyfe.com/ All-In-One Online Business Dashboard

Social media, analytics, marketing, sales, support, infrastructure... monitor everything!

A great way to have all of your services in one place!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson will talk about Google My Business and will go through a list of great tips that will help you improve your SEO!

https://www.google.com/business/

Hacking’s hack: Use the word “Lawyer” whenever describing your business on the web (for SEO purposes)! People search for that word instead of “Attorney”

Tyson’s tip: https://www.yourprimer.com/

Primer is a fast, easy way to learn new business and digital marketing skills. You can take our interactive lessons whenever you have 5 minutes free.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson will look back on some of the episodes that they’ve had, talk about the things that they’ve learned running the podcast and where do they see things headed in the future.

Hacking’s hack: Video Fruit by Bryan Harris. http://videofruit.com/

It teaches you how to get attention and how to build your email list. Awesome tools, check it out.

Tyson’s tip: https://gazelles.com/

All about strategies and planification. “How a Few Companies Make It…and Why the Rest Don't“

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

www.90minutebooks.com

90minutebooks is a marketing organization dedicated to helping you make invisible leads visible by capturing your unique message in the pages of a book. Whether you're looking to develop new business, nurture relationships with people you already engage or open doors previously stuck closed, your book is one of your greatest assets.

https://uk.linkedin.com/in/mrstuartbell

Here’s Stuart’s podcast: https://www.90minutebooks.com/podcast/

Stuart recorded a follow up to go through the more specific parts of the mind map we didn’t get chance to cover. Some great info there for anyone looking to do this themselves. It should add some real value to anyone who’s interested.

It’s up at www.90minutebooks.com/ml

Hacking’s hack: GARY VAYNERCHUK has changed his podcast! Check it out! https://www.garyvaynerchuk.com/podcast/ Very motivational stuff!

Tyson’s tip: Outsourcing/Delegation. Tyson has been outsourcing his medical record summaries and this has helped him a lot! He found this assistance through Upwork!

Stuart’s suggestion:  www.noodlesoft.com, this is on machine automation (mac only unfortunately). It as a level of local file manipulation that ties in with Zapier (move files locally & then end up in a monitored Zapier folder to trigger other things).

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn