Maximum Lawyer

In this episode, Jim and Tyson interview Bill Ellis; a branding expert and a Go Giver coach! They will go over his journey as an entrepreneur and a coach and he will share with us his valuable insights about branding and how it can improve our business.

Bill’s site: http://brandingforresults.com/

If you want to contact Bill: [email protected]

Hacking’s Hack: A podcast. https://mastersofscale.com/

Masters of Scale is an original podcast hosted by LinkedIn Co-Founder and Greylock Partner Reid Hoffman showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders. Masters of Scale is the first American media program to commit to a 50-50 gender balance for guests.

Bill’s Tip: “Why are you creating roadblocks that don’t yet exist…” If you are starting a new practice as a young attorney, don’t start creating issues that do not exist. Take what comes in and deal with it as you go and it will work out fine.  

Tyson’s Tip: Something William Eadie talked about in our last episode. https://serpbook.com/. It allows you to track your keywords for your website. Incredible.   

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

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In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice;marketing, strategies and different challenges.

The Firm: https://www.copostrategies.com/

The blog: https://copocetic.com/

About Chris: https://www.copostrategies.com/wayne-pollock

Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks. https://inbox.google.com

Wayne’s Tip: You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.

Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (https://moz.com/) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
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In this episode, Jim and Tyson have Chris Nicolaysen as a guest. He will tell us his amazing story becoming a lawyer and his journey going solo and building his firm. Also, they will go over the struggles and pros and cons of running a successful multi practice firm.  

The Firm: https://www.springslawgroup.com/

About Chris:  https://www.springslawgroup.com/bio/estate-planning-family-law-attorney-christopher-m-nicolaysen.cfm

Hacking’s Hack: A simple one. Post pictures of your happy clients, have them in your conference wall. A very powerful tool.

Chris’s Tip: A book. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon

http://www.theenergybus.com/

Tyson’s Tip: A reminder: get you holiday cards out now! Clients and referral partners will appreciate it!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
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In this episode, Jim and Tyson continue the interview with attorney David Ward, owner and president of the David Ward Group and the Attorney Marketing Center. David will share his expertise with and and together they will go over marketing strategies that you should and shouldn’t do. Great takeaways as always!

https://www.attorneymarketing.com

This is the second part of a double episode! This is the first part:  http://www.maximumlawyer.com/podcast/episode-70-ft-david-ward-attorney-marketing-part-1/

Hacking’s Hack: A LinkedIn Hack! When you get a request in LinkedIn (and people seem normal) accept them and ask them how can you help. See why did they connect with you through linkedin and see in there is anything of value that you can do for them.

David’s Ward Tip: Simple. The result of years of practice. Commit to 15 minutes a day for building your practice. Put it on your calendar on advance. Schedule it and be consistent.  

Tyson’s Tip: Find areas in your practice where you can educate your clients.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
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In this episode, Jim and Tyson interview attorney David Ward, owner and president of the David Ward Group and the Attorney Marketing Center. They will go over his career, the evolution of marketing throughout the years and discuss about different marketing strategies.

https://www.attorneymarketing.com

This is the first part of a double episode! Next week, don’t miss the end of this interview with more tips, techniques and insight from this awesome guest.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson interview attorney Michael Liner, the founder of Liner Legal LLC., a social security disability practice. They will go over his practice, struggles, strategies, marketing and objectives.

http://linerlegal.com/

http://www.nadr.org/

Hacking’s hack: A movie! The Founder.

The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.

http://www.imdb.com/title/tt4276820/

Michael’s tip: If you are thinking about marketing, focus con where your clients go. Intersect with them in actual daily life.

Tyson’s tip: An app to make videos, film and edit really quick.

https://itunes.apple.com/ar/app/filmmaker-pro/id1082956994?mt=8

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson interview Tom Copeland, the marketing director with Craig Goldenfarb, a very successful plaintiff attorney in Florida. They will go over Tom’s career, his role at the firm and his marketing strategies.     

Craig’s firm: https://www.800goldlaw.com/

Check it out! http://www.sevenfigureattorney.com/

Hacking’s hack: A book! Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Paluzzi.

And their blog! http://contentmarketinginstitute.com/blog/

Tom’s tip: A book! Outliers: The Story of Success, by Malcolm Gladwell.

And anything about Seth Godin! http://www.sethgodin.com/sg/

Tyson’s tip: Also a book! Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by  James C. Collins.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
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http://www.burg.com

The 5 Laws of the The Go Giver:

1. The law of value
2. The law of compensation
3. The law of influence
4. The law of authenticity
5. The law of receptivity

 https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288

Hacking’s hack: The Go Giver Podcast! http://thegogiver.com/podcast/

Always good lessons! A great show!

Bob’s tip: Become know as that person who goes out of their way to do that little bit extra. One excellent way is to write handwritten notes to people. It makes a huge difference! People will think of you and remember you.

Tyson’s tip: Go home and when you are having a conversation with your couple or a friend think how you can add value to the conversation, to that person; not about benefiting yourself, benefiting themselves.   

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

In this episode, Jim and Tyson interview Daniel Decker founder and CEO of Spotlight Branding. They will go over Daniel’s business, marketing strategies, and a list of 5 marketing mistakes lawyers you should avoid.

http://spotlightbranding.com/: In a nutshell, Spotlight Branding helps lawyers get more referrals, keep business and position themselves as the highly visible and highly credible expert within their niche.

1. Not defining objectives. You have to have an idea of what you are trying to accomplish.
2. No analytics. We have to track our progress.
3. Missing out on low hanging fruit. Focus on the right things!
4. No systems.
5. The shiny object syndrome. Thinks! Is this a smart investment?

Hacking’s hack: Get up earlier! Getting up earlier you’ll have some extra time to think and reflect and start your day better.

Daniel’s tip: Boomerang for Gmail. Boomerang allows you to schedule messages to be sent or returned at a later date. Write a message now, send it whenever, even if you're not online. Track messages to make sure you hear back, and schedule reminders right inside Gmail. Know whether your email got read with cross-platform read receipts. Free yourself from constant interruptions using Inbox Pause, while still getting notified about the emails that matter.

Tyson’s tip: A book. You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life, by Anthony Sullivan  (Author) and Tim Vandehey (Author)

Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those quali­ties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essen­tial techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling).

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
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https://www.hartleylawgroup.com/home.html

https://www.linkedin.com/in/albert-hartley-831b697

Hacking’s hack: Find yourself an 8 year old. And what Jim means by that is to try to explain everything to someone like if he was in second grade. That will let you break down meanings and really understand things.  

Albert’s tip: Set a lot of phone conferences. Set aside dedicated time to speak to clients and make sure they understand the parameters on which the phone call is going to be taking place.

Tyson’s tip: A book. Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. By Peter Shankman.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!

You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn