Med Spa CEO

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You're closer to the breakthrough you want in your business than you may think.

HIGHLIGHTS

• Get the latest updates for the upcoming most epic period for businesses.

• Questions that will reshape your thinking and approach to business.

• Ways that will help you make choices that align with your long-term objectives.

• This question reframes your challenges for growth.

• Tips to "show up differently" to create change in your life and business.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.

HIGHLIGHTS

• Strategies to create a content ecosystem that drives real demand.

• Tips on "backend engineering" content to your signature offerings.

• Ways to shift from "macro" to "micro" content.

• One THING you need to showcase from your competitors.

• Challenges you may face when shifting your content strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you tired of feeling like you're stuck in the trenches of your business? It's time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values.

HIGHLIGHTS

• Why working 60-80 hours per week is not a sustainable long-term strategy.

• The benefits of envisioning your ideal work week and role 3-5 years from now.

• Tips for creating an exit strategy from being an operator in your business.

• The benefits of transitioning to a leadership role.

• Ways to increase impact and attract top talent.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!

HIGHLIGHTS

• The bittersweet feelings towards back-to-school season.

• Mastering the 3 types of markets can help you position your practice effectively.

• One THING you have to avoid to focus on your target market.

• Tips on shifting focus from mainstream to premium focus.

• The mindset that appeals to the premium market.

• Questions that can help you clarify your target audience and strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust.

HIGHLIGHTS

• How to navigate feeling isolated from peers who may not share the same drive.

• The differentiator between entrepreneurs who thrive and those who stall.

• Common signs that you have a low self-trust (and how to build self-trust!)

• The most important factor in your decision-making for attaining desired outcomes.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more!

HIGHLIGHTS

• Strategies to transition from a skilled provider to an expert.

• Signs you're not operating as an expert.

• Ways to build authority and visibility online.

• Why you should mute competitors and avoid analyzing their strategies.

• How to make your own signature program that sells.

RESOURCES + LINKS

Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25)

Double your revenue with your current customer base with Signature Programs That Sell HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base.

HIGHLIGHTS

• The difference between skilled providers vs true experts.

• The framework to become a true expert in your business.

• Strategies to convert your existing clients to premium offerings.

• Ways to attract premium clients like a lighthouse.

• The LIVE PROGRAM that will help you create your signature program that sells.

RESOURCES + LINKS

Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

One of your most crucial roles as a business owner is being a confident leader. In this episode, I'm sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI's, we're covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.

HIGHLIGHTS

• The challenges we faced due to a last-minute airline strike.

• 3 common pitfalls leaders should avoid.

• How to take ownership as a leader (and how it will benefit your business growth!)

• Ways to identify and handle team performance issues.

• Techniques to create proactive and honest team culture.

• How to foster a culture of self-improvement within your team.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that's not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar.

HIGHLIGHTS

00:00 The philosophy that you should apply to grow your business.

06:45 What kind of growth do you have to have in your business?

10:00 How to grow a new customer base while also servicing existing patients.

18:00 Strategies to introduce new premium solutions to your existing patients.

20:30 What is the standard operation you should do for your existing clients?

23:45 Why does teamwork make the business work?

27:45 Tips to effectively market premium solutions on social media.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Are you ready to supercharge your website and branding? I couldn't be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They've done wonders for my brand and website, and they're ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don't miss out!

HIGHLIGHTS

00:00 How Sarah and Julia upleveled my brand and website.

04:00 Why does website ownership matter?

10:30 Tips to maintain authenticity and cohesive branding.

17:30 The language you need to attract potential clients

19:15 What is the client experience when using your website?

26:15 Top tip to protect yourself from potential lawsuits.

31:15 How to have an effective lead generation strategy that grows your email list.

33:00 Common SEO mistakes to avoid.

45:00 What you should do for broken links and technical issues on your website.

RESOURCES + LINKS

Learn more about Smith & Crawford Company HERE

Smith & Crawford Checklist HERE

Book a Strategy Call with us HERE

FOLLOW

Smith & Crawford : @smithandcrawfordco

Heather: @heatherterveen

Website: heatherterveen.com