This episode isn't about industry-specific guides; instead, it focuses on three diverse and influential books from various fields.

We extract and discuss key insights from these books, demonstrating how their concepts can be innovatively applied to enhance your STR business.

Whether it's about improving customer service, streamlining management, or boosting profitability, these books offer a treasure trove of wisdom. Tune in to transform these universal principles into effective strategies for your STR venture.

Book

The Power of Moments

Extreme Ownership

Blue Ocean Strategy

Gold Sponsor

Mitten Mattress Co.

(616) 322-7513

[email protected]

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠⁠⁠⁠michiganstrconference.com⁠⁠⁠⁠⁠

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Everybody knows that vacation rentals are a hospitality business.

How would your business change if you started thinking about your business as a marketing business instead?

Here we discuss 5 marketing tactics for your vacation rental.

Platinum Sponsor

https://www.innovospa.com/

231-492-5824

[email protected]

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠⁠⁠michiganstrconference.com⁠⁠⁠⁠⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Something that you typically think of as a detriment to your listing can be a real asset. Here we dive into what it is and how to utilize this asset.

Luther Trook

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Tony and Jordan deep dive three properties across Michigan to see why their calendar is staying booked up.

Get some insights and tips for helping you get more bookings at your property.

Listings:

The Grain Binn

Orange Cadillac

Cozy A-Frame

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠⁠⁠michiganstrconference.com⁠⁠⁠⁠⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Today, Tony and Jordan talk about going all in on your guest persona.

Don't try to appeal to everybody! Know who you're targeting then upgrade your listing to appeal to them even more.

Photos, amenities, and listing description all need to be geared towards your ideal guest persona.

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠⁠michiganstrconference.com⁠⁠⁠⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Discover the often-overlooked element that could drastically elevate your vacation rental business.

No, it's not new photos or amenities.

It can be far more impactful.

Tune in to find out.....

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠⁠michiganstrconference.com⁠⁠⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Master furnished finder and mid-term rentals with Katie Lyon & Kelly Bailey.

Dive deep into optimizing your Furnished Finder listings, uncovering top rental spots in Michigan, and learning how to identify lucrative markets.

This episode is a treasure trove of insider tips and strategies from two industry experts. Whether you're a seasoned landlord or new to the rental game, Katie and Kelly's insights will help you elevate your rental property's appeal and profitability.

furnishedfinder.com

Connect with Kelly on LinkedIn

Connect with Katie on Instagram

Landlord Diaries Episode 66 w/ Jesse Vasquez

Landlord Diaries Episode 61 w/ Sarah Weaver

Get tickets to the Michigan Short Term Rental Conference at ⁠⁠michiganstrconference.com⁠⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Earlier in 2023 Jordan and Tony made some BOLD predictions on what's going to happen in the short term rental industry, primarily in Michigan.

Did they get it right?

Did they swing and miss?

Tune in to find out.

Get tickets to the Michigan Short Term Rental Conference at ⁠michiganstrconference.com⁠

Join the ⁠⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠⁠

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Discover a highly effective mid-term rental strategy that isn't being talked about. Join us as we dive into this approach, revealing how it's generating remarkable leads and consistent mid-term rental bookings.

Get tickets to the Michigan Short Term Rental Conference at michiganstrconference.com

Join the ⁠⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠⁠

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Connect with ⁠⁠⁠⁠⁠⁠⁠Tony on LinkedIn ⁠⁠⁠⁠⁠⁠⁠

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In this insightful episode, join us as we discuss the world of vacation rentals with industry expert Steve Trover.

We explore how to use feedback to drive constant improvement and discuss the critical strategy of beginning with the end in mind.

Steve reflects on the complexities of juggling visionary and integrator roles, emphasizes the importance of making tough decisions, like firing, and embracing 36 hours of pain.

Discover why, in this business, the best team truly wins.

Checkout bettertalent.com

Email Steve at [email protected]

Connect with Steve on LinkedIn

Join the ⁠⁠⁠⁠⁠⁠Michigan Vacation Rentals Facebook group⁠⁠⁠⁠⁠⁠

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Subscribe on ⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠

Connect with ⁠⁠⁠⁠⁠⁠Tony on LinkedIn ⁠⁠⁠⁠⁠⁠

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