Millionaire University

#492 What if your customers aren’t the only people you should be marketing to? In this powerful episode, Rand Fishkin — legendary marketer, Moz founder, and co-founder of SparkToro — joins host Kirsten Tyrrel to bust common myths about audience research and reveal what most entrepreneurs are missing. Rand explains the difference between your customers and your audience, and why failing to understand that distinction could be costing you growth. You’ll learn why “make something people want” is only half the battle — and why you also need to make something people want to talk about. From human virality to influencer outreach, and a live SparkToro demo to spot-on marketing insights, this episode is packed with strategies to help you make better decisions, test smarter, and grow faster!

What we discuss with Rand:

+ Why "make something people want" is incomplete

+ The difference between customers and audience

+ How to engineer product virality

+ Importance of amplifiers and influencers

+ Common misconceptions about audience research

+ Live SparkToro demo with insights

+ Why follower count ≠ real influence

+ Organic marketing vs. paid marketing

+ Benefits of third-party customer interviews

Thank you, Rand!

Check out SparkToro at SparkToro.com.

Check out Snackbar Studio at SnackbarStudio.com.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#491 Did you know that Google could be delivering local leads to your doorstep? An optimized Business Profile is that powerful! In this episode, host Brien Gearin is joined by Buddy Rathmell, the owner of Map Winners, a digital marketing agency focused on managing Google Business Profiles. Buddy shares his expertise on why Google Business Profiles are one of the most impactful tools for local businesses and how optimizing them can drive significant growth — often transforming small businesses into thriving enterprises. You'll hear actionable strategies that cover the importance of reviews, heat maps, and posting frequency, offering insights into how businesses can maximize their visibility and revenue through effective profile management. Whether you’re looking for ways to grow an existing business or want start a digital marketing agency of your own, this episode is a must-listen!

(Original Air Date - 10/2/24)

What we discuss with Buddy:

+ Driving business growth with a Google Business Profile

+ The value of getting consistent five-star reviews

+ Enhancing search visibility with detailed services and photos

+ Tracking local rankings and performance with heat maps

+ How early adopters often dominate local markets

+ Boosting search rankings with consistent NAP info

+ The industries that benefit most from optimization

+ Improving engagement and ranking with regular posts and photos

+ The 200% ROI that clients see on profile management

+ Managing Google Profiles as a lucrative business opportunity

Thank you, Buddy!

Check out Map Winners at ⁠MapWinners.com⁠.

Follow Buddy on ⁠LinkedIn⁠ and ⁠Twitter⁠.

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#490 What if your lesson plans could pay the bills? In this episode hosted by Kirsten Tyrrel, we’re joined by Lindsay Bowden, a former high school math teacher turned top 1% seller on Teachers Pay Teachers (TPT). Lindsay shares how she replaced her teaching salary by selling classroom resources online — without fancy designs or tons of tech. She walks us through how TPT works, what sells best, how to find gaps in the market, and how teachers can start monetizing what they’re already creating. Whether you're a full-time educator or a former teacher with a folder full of forgotten worksheets, this is a practical and inspiring roadmap to turning your skills into income!

What we discuss with Lindsay:

+ Replacing a teacher salary on TPT

+ What sells best on Teachers Pay Teachers

+ How to find low-competition keywords

+ Creating product bundles and full curriculums

+ Using Canva and PowerPoint to build resources

+ SEO tips and listing optimization

+ Why free products help drive traffic

+ Selling to schools and using purchase orders

+ Building an email list from TPT buyers

+ Other monetization paths for teachers

Thank you, Lindsay!

Check out Lindsay Bowden at LindsayBowden.com.

Get Lindsay's free Sell Teacher Resources Training.

Follow Lindsay on Instagram.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#489 What if planting flowers could grow a thriving business? In this episode, host Brien Gearin sits down with Darryl Knight, founder of Front Porch Flora, to explore how he turned a seasonal idea into a subscription-based planter box business — all while holding down a full-time job as a police officer. Darryl shares the story behind his start, the logistics of scaling handcrafted arrangements, and how a passion for plants is sprouting new opportunities in landscaping and beyond. Whether you're an aspiring entrepreneur or looking for creative ways to grow a side hustle, this episode is full of insights on staying lean, serving customers well, and standing out with a simple but beautiful idea!

What we discuss with Darryl:

+ Started business during pandemic

+ Uses custom planter inserts

+ Offers seasonal subscription model

+ Balances business with police job

+ Grows through Instagram ads

+ Focuses on residential and commercial

+ Builds customer loyalty through service

+ Leverages planters to upsell landscaping

+ Keeps operations lean and local

+ Future goal: full nursery and landscape biz

Thank you, Darryl!

Check out Front Porch Flora at FrontPorchFlora.com.

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#488 Is boredom the key to building a multimillion-dollar empire? In this episode, host Brien Gearin sits down with serial entrepreneur Shannon Jean, who has launched ten businesses, sold four, and learned to build wealth in totally unconventional ways — all driven by boredom and curiosity! Shannon reveals how he mastered the art of turning side hustles into thriving businesses, including the power of experimentation, turning ideas into reality, and how to make that crucial first $1,000. Whether you're interested in flipping luxury products, liquidation auctions, or an entirely different business altogether, Shannon's stories are both inspirational and actionable for every entrepreneur!

(Original Air Date - 9/30/24)

What we discuss with Shannon:

+ Boredom as a Driver: Turning boredom into entrepreneurial success

+ Side Hustle Growth: Moving from side project to full business

+ First $1,000 Breakthrough: Why the first $1,000 is the hardest and most crucial

+ Constant Experimentation: The importance of trying multiple ideas

+ Luxury Flipping: Success with handbags and watches

+ Liquidation Goldmine: Opportunities in overstock and return auctions

+ Minimizing Risk: Starting small and scaling smart

+ Data-Driven Success: Using data to make informed decisions

+ Action Over Fear: Overcoming fear and embracing action

+ Networking Power: How cold calls led to new ventures

Thank you, Shannon!

Follow Shannon on ⁠Twitter⁠.

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#487 What if your love for a sweet treat could bring you sweet success? In this episode hosted by Brien Gearin, entrepreneur Loren Castle shares how she built Sweet Loren’s into the #1 natural cookie dough brand in the country — all without compromising on ingredients or flavor. From testing recipes at NYC farmers markets to landing in Whole Foods with no packaged product, Loren walks us through the scrappy early days, the seven-month search for a factory, and the leap into major retailers like Kroger and Publix. She opens up about scaling to 35,000+ stores, building the right team, navigating supply chain chaos, and staying laser-focused on her mission to make better-for-you food more accessible — and more delicious — for everyone!

What we discuss with Loren:

+ Turning a passion into a product

+ Testing recipes at farmers markets

+ Landing a Whole Foods meeting early

+ Choosing packaged goods over a bakery

+ Finding a small factory to scale production

+ Growing into 35,000+ stores

+ Expanding beyond cookie dough

+ Hiring challenges and team growth

+ Staying profitable while scaling

+ Using smart, ROI-driven marketing

Thank you, Loren!

Check out Sweet Loren's at SweetLorens.com.

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen!

(Original Air Date - 9/23/24)

What we discuss with Sam:

+ Sam’s journey to $2M agency growth

+ Niching down for easier scaling

+ Local service ads (LSA) as a lead gen game changer

+ Optimizing Google Business Profile for better leads

+ Monitoring and improving lead quality with call tracking

+ Marketing, sales, fulfillment, and recruitment teams

+ Common digital marketing pitfalls and solutions

+ Using AI tools like ChatGPT for content and strategy

+ Retaining clients with transparency and results

Thank you, Sam!

Check out Service Scalers at ⁠ServiceScalers.com⁠.

Follow Sam on ⁠Twitter⁠.

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#485 What does it take to grow a business to 207 locations in just two years? In this episode, host Brien Gearin chats with Aaron Harper, CEO of Rolling Suds, the first and largest power washing franchise in the U.S. Aaron shares his journey into the world of franchising, revealing the secrets behind scaling a business, how to build systems for success, and why franchising is a completely different business model from the original service. Plus, hear his number one piece of advice for aspiring entrepreneurs: take action, embrace risks, and start building your dream. If you've ever considered franchising your business, then tune in for a conversation that covers growth, risk, and everything in between!

(Original Air Date - 9/20/24)

What we discuss with Aaron:

+ Aaron's journey from Hollywood to franchising

+ Rolling Suds' growth to 207 locations in two years

+ Differences between running a business and franchising

+ Criteria for selecting the right franchisees

+ Why power washing is a scalable, niche industry

+ Proprietary technology and systems at Rolling Suds

+ Importance of strong operational and marketing systems

+ Franchising as a path to accelerated wealth

Thank you, Aaron!

Sign up to be a Rolling Suds franchisee at ⁠RollingSudsFranchise.com⁠.

Follow Aaron on ⁠Facebook⁠, ⁠Instagram⁠, ⁠LinkedIn⁠, ⁠TikTok⁠, ⁠Twitter⁠, and ⁠YouTube⁠.

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#484 Want to turn your side hustle into a thriving, scalable business? In this episode, Justin sits down with Nick Loper of The Side Hustle Show to discuss exactly that! Together, they cover the nine powerful rules that helped Justin scale multiple ventures, from flipping houses to building a successful podcast, and everything in between. You'll get insider strategies around working with intention, eliminating distractions, automating and delegating tasks to accelerate growth, and more (no matter the industry). Plus, don’t miss the exclusive preview of Millionaire University's new ⁠Build My Money Machine⁠ program, designed to help entrepreneurs turn their ideas into seven-figure businesses!

(Original Air Date - 9/18/24)

What Nick discusses with Justin:

+ Nine rules for scaling any business

+ Importance of clear intention

+ Eliminate, automate, delegate

+ Risk mitigation strategy

+ The 60/20/3 rule for pricing

+ Marketing flywheel for customer acquisition

+ Velocity of money and growth

+ Marginal gains for compounding success

+ Preview of Build My Money Machine program

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#483 What if your next income stream came from a quiet little corner of the internet — website hosting? In this episode, host Kirsten Tyrrel sits down with Link Moser, a 30-year veteran in the service-based business world, who built a recurring revenue machine by maintaining and hosting websites for hundreds of small businesses. Link shares how a $25/month upsell turned into a career, why he prefers acquisition over ads, and how “boring” services like hosting, domain management, and WordPress maintenance can be both profitable and sustainable. You’ll hear how Link uses micro-acquisitions to scale, what to look for when buying a service-based business, and why staying in your zone of genius is the key to long-term success — especially in a fast-changing, AI-powered world. Whether you’re looking for a new side hustle or dreaming of buying your first business, this episode is full of down-to-earth wisdom and actionable takeaways!

What we discuss with Link:

+ Building websites since 1995

+ Turning hosting into recurring revenue

+ Buying server space and reselling

+ Micro-acquisitions to scale fast

+ Pros and cons of owning hosting

+ Why service beats price competition

+ Adding value with maintenance plans

+ Buying vs. starting a business

+ Structuring earn-outs with minimal risk

+ AI's role in future service businesses

Thank you, Link!

Check out Link Moser at LinkMoser.com.

Check out Windhill Design at Windhill.com.

Follow Link on LinkedIn.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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