Millionaire University

#472 What if the easiest way to grow your business was hiding in plain sight — your existing customers? In this episode, host Brien Gearin welcomes back Brian O’Connor, ex-Deloitte consultant, founder of TalentHQ, and three-time MU guest, to dive deep into the power of customer success. Learn how businesses of all sizes — from SaaS companies to local service providers — can drive massive growth by retaining clients, generating referrals, collecting more reviews, and increasing lifetime customer value. Brian also shares how he helps companies hire top-tier talent from Latin America at a fraction of U.S. prices, and why the Customer Success Manager might be the most overlooked (and most profitable) role in your business. Whether you’re just starting out or scaling fast, this episode will help you unlock more revenue — without chasing new leads!

What we discuss with Brian:

+ Customer success vs. customer service

+ Retention, referrals, and renewals

+ How SaaS pioneered customer success

+ Reoccurring vs. recurring revenue

+ Upselling through relationship building

+ Why reviews drive local business growth

+ Hiring top talent in Latin America

+ Small business roles to outsource

+ Automating follow-up for repeat sales

+ Customer success for online communities

Thank you, Brian!

Subscribe to Brian's newsletter at OutlierGrowth.com.

Follow Brian on social media @thebrianfoconnor.

Email Brian at [email protected].

Watch the ⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#471 What if solving just one basic problem was the key to a multi-million dollar business? Well, for Betsy Mikesell, it was! In this episode, host Kirsten Tyrrel interviews Betsy on her incredible journey as co-founder of Beddy's and how she transformed an everyday frustration around making her kids' bunk beds into a thriving company. Betsy shares her story of how a simple idea grew into a successful product, overcoming challenges, and scaling her business from a hobby to a household name. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with insights on turning problems into opportunities. Tune in to hear how you can do the same!

(Original Air Date - 8/28/24)

What we discuss with Betsy:

+ The journey to founding Beddy's

+ Confidence and persistence in entrepreneurship

+ Overcoming funding and manufacturing challenges

+ Early success with influencer marketing

+ Expanding product line based on customer feedback

+ Scaling challenges and reinvestment strategies

+ Stepping back from the business

+ Impact on family life and children's involvement

+ Importance of gratitude and positivity in business

Thank you, Betsy!

Check out Beddy's at ⁠Beddys.com⁠.

Connect with Betsy on ⁠Instagram⁠!

Follow Beddy's on ⁠Instagram⁠!

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#470 If marketing and sales are your business, then understanding all the ways to reach your customers is critical! In part 2 of Module 5 from our Build My Money Machine program, host Justin Williams dives into six more proven strategies to promote and sell your product or service — including paid ads, partnerships, live events, online platforms, word of mouth, and more. You’ll learn how to test and scale campaigns without burning cash, creatively leverage other people’s platforms, and focus on what works for you. This lesson is packed with insights to help you take targeted action and build serious momentum without getting overwhelmed! (Check out ⁠⁠⁠⁠⁠Part 1⁠⁠⁠⁠⁠!)

What Justin discusses on today's episode:

+ Paid marketing strategies explained

+ Why testing before scaling matters

+ Leveraging other people’s platforms (OPP)

+ Power of strategic partnerships

+ Using online marketplaces like Amazon

+ Promoting through live or virtual events

+ Driving growth with word of mouth

+ Importance of focused action

+ Expanding and niching strategically

+ Don’t wait — just start now

Watch the ⁠⁠⁠⁠video podcast⁠⁠⁠⁠ of this episode!

Did you love this episode? Listen to ⁠⁠⁠Module 4⁠⁠⁠ next!

Ready to create a 7-figure business of your own? Go to ⁠⁠⁠⁠⁠⁠⁠⁠BuildMyMoneyMachine.com⁠⁠⁠⁠⁠⁠⁠⁠ to get started today!

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#469 If you’re not marketing and selling, you’re not running a business! In this powerful lesson — part 1 of 2 from Module 5 of our Build My Money Machine program — host Justin Williams breaks down why marketing and sales are your business, and how most entrepreneurs waste time on everything but what actually drives revenue. You'll learn why your product doesn't matter if no one buys it, and get a deep dive into the first two of eight proven methods to market and sell: direct outreach and content marketing. Whether you're just starting out or ready to scale, this episode gives you the clarity and tools to take fast, focused action and generate real results! (Check out ⁠⁠⁠⁠⁠⁠Part 2⁠⁠⁠⁠⁠⁠!)

What Justin discusses on today's episode:

+ Marketing and sales are your business

+ Stop overthinking, start selling

+ Focus on the bullseye: revenue-driving tasks

+ Direct outreach: fast, low-cost method

+ Warm leads vs. cold leads

+ Volume matters more than perfection

+ Nail it before you scale it

+ Content marketing builds trust

+ Create value before you sell

+ Use content to support outreach efforts

Watch the ⁠⁠⁠video podcast⁠⁠⁠ of this episode!

Did you love this episode? Listen to ⁠⁠Module 4⁠⁠ next!

Ready to create a 7-figure business of your own? Go to ⁠⁠⁠⁠⁠⁠⁠BuildMyMoneyMachine.com⁠⁠⁠⁠⁠⁠⁠ to get started today!

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#468 Ryan Atkinson was no expert when it came to video, but that didn't stop him from building a six-figure video production company! In this episode, host Justin Williams interviews Ryan on his journey as a 25-year-old entrepreneur and founder of Spacebar Visuals — the business he scaled to $30,000 per month in just 18 months. Ryan shares his straightforward approach to business, from identifying market needs to implementing a successful cold email outreach strategy that any entrepreneur can replicate. He also discusses his passion for entrepreneurship, the lessons learned from hosting the UpFlip Podcast, and offers actionable advice for those looking to start their own ventures. Want to build your own video production company with no video background whatsoever? Tune in to this episode that teaches you exactly how it's done!

(Original Air Date - 8/26/24)

What we discuss with Ryan:

+ Building a $30k per month video production company

+ Effective cold email outreach strategy

+ Affordable, high-quality video packages for startups

+ Reverse-engineering metrics for predictable revenue

+ Transitioning from HubSpot to entrepreneurship

+ Leveraging LinkedIn and cold calling for client acquisition

+ Hiring a BDR to scale sales efforts

+ Insights from hosting the UpFlip Podcast

+ Taking action and overcoming business fears

+ Balancing work, life, and preventing burnout

Resources mentioned:

⁠Instantly⁠ - a cold email automation tool that helps businesses scale their outreach efforts while protecting their main domain.

⁠LinkedIn Helper⁠ - an automation tool that streamlines LinkedIn outreach, enabling businesses to efficiently connect with potential clients through personalized messaging campaigns.

Thank you, Ryan!

Check out Spacebar Visuals at ⁠SpacebarVisuals.com⁠ and UpFlip at ⁠UpFlip.com⁠.

Connect with Ryan on ⁠LinkedIn⁠ or at [email protected]!

Watch the ⁠video podcast⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#467 Is SEO dead — or just evolving? In this myth-busting episode hosted by Kirsten Tyrrel, we sit down with Steven Schneider, co-founder of TrioSEO and long-time SEO strategist, to get the truth about what still works in today’s AI-driven world. Steven shares his journey from building and flipping Amazon affiliate sites in college to scaling a seven-figure B2B SEO agency — all powered by organic traffic. You’ll learn why SEO isn’t going away anytime soon, how AI is reshaping search behavior, and what it takes to get your business ranked in Google and ChatGPT today. From building niche content and smart backlink strategies to guest podcasting and digital calculators, Steven breaks down exactly how to future-proof your visibility online without sounding like a robot or getting buried in jargon. If you’ve been overwhelmed by SEO — or thought it was over — this episode will help you see it in a whole new way!

What we discuss with Steven:

+ SEO isn’t dead — just evolving

+ College days flipping Amazon niche sites

+ Built 40 sites, hit seven-figure revenue

+ Co-founded TrioSEO B2B agency

+ How to rank in Google and ChatGPT

+ Clarity > jargon for webpage copy

+ Backlinks via guest podcasting

+ Content depth: calculators, case studies

+ Start bottom-of-funnel, niche hard

Thank you, Steven!

Check out TrioSEO at TrioSEO.com.

Follow Steven on LinkedIn.

Watch the ⁠⁠video podcast⁠⁠ of this episode!

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#466 You've heard Justin and Tara talk about their journey as entrepreneurs, but have you heard about how they struggled to stay married while owning a business and having 3 kids along the way? Running a business together can test any marriage, but Justin and Tara have found ways to thrive. They share the secrets behind their strong partnership, both in life and in business, and how they’ve achieved their financial goals without compromising their relationship. So join us in this engaging episode, where Brian Ondrako interviews Justin and Tara about their journey from college dropouts to successful entrepreneurs. They delve deep into the importance of taking control of your life, the trials and triumphs of building a business, and maintaining a strong marriage amidst challenges. They also share valuable advice on parenting and nurturing the entrepreneurial spirit in their children.

(Original Air Date - 8/23/24)

What Justin and Tara discuss on today's episode:

+ The Catalyst Moment: When Dropping Out Became the Best Decision

+ Building the Business Dream: Choosing your type of 'hard' in life, knowing that doing hard things often brings long-term financial benefits.

+ Financial Struggles and the Art of Risk-Taking: Battling Tara's fear of losing money and Justin's tolerance for high-risk ideas

+ Parenting Insights: Raising the Next Generation of Entrepreneurs

+ Marriage and Business Partnership: Strength in Unity - The significance of open communication, emotional intelligence, and supporting each other's strengths.

+ Advice for Aspiring Entrepreneurs: How to take control of one's life and deal with the uncertainty in the epic entrepreneurial journey.

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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#465 What if you could launch a six-figure business with just $1,600? In this episode, Brien Gearin interviews Collin Rutherford, founder of Greenbox Storage, about how he turned a simple idea into a thriving summer storage business serving 23 college campuses. From his days as a D1 athlete at Dartmouth to identifying a market need during COVID, Collin reveals the strategies that fueled his rapid business growth at just 26-years-old. He discusses the importance of grit, smart scaling, and starting with minimal capital. Collin also offers insights into remote hiring, managing a seasonal business, and effective guerrilla marketing tactics. Perfect for aspiring entrepreneurs, this episode is packed with actionable advice on how to turn an idea into a successful venture — even if you're still in college!

(Original Air Date - 8/21/24)

What we discuss with Collin:

+ Launching a business with minimal capital

+ Identifying a market opportunity

+ Facilitating rapid, national expansion

+ Running a fully remote business headquarters

+ Managing a business with peak seasons

+ Leveraging low-cost, effective marketing tactics

+ Recruiting and training a team

+ Building custom software to streamline operations

Thank you, Collin!

Check out Greenbox Storage at ⁠GreenboxStorage.org⁠.

Connect with Collin on ⁠Instagram⁠, ⁠LinkedIn⁠, ⁠Threads⁠, ⁠TikTok⁠, ⁠Twitter⁠, and ⁠YouTube⁠!

Watch the ⁠video podcast⁠ of this episode!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#464 Want to sell physical products without stocking inventory? In this episode, Brien Gearin talks with entrepreneur Kris McCauley about how he built a successful dropshipping business on platforms like TikTok, Walmart, and eBay. Kris shares his secrets for starting with minimal investment, automating processes, and finding winning products. They also discuss the power of influencer marketing on TikTok and the challenges of staying profitable in a fast-changing market. Whether you're new to e-commerce or looking to expand your business, this episode is packed with tips to help you succeed in dropshipping!

(Original Air Date - 8/16/24)

What we discuss with Kris:

+ Dropshipping basics and low entry barriers

+ Building a business on TikTok, Walmart, and eBay

+ Importance of automation for scaling

+ Leveraging TikTok influencers for sales

+ Dropshipping vs. traditional e-commerce

+ Finding profitable products

+ Earnings potential and profit margins

+ Challenges in product life cycles and customer service

+ Managing multiple stores and teams

+ Starting with minimal capital

Thank you, Kris!

Connect with Kris on ⁠YouTube⁠!

Watch the ⁠video podcast⁠ of this episode!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#463 What if helping babies sleep better could be the key to building your dream business? In this episode, host Brien Gearin sits down with Jayne Havens — founder of Snooze Fest and the Center for Pediatric Sleep Management — to explore how a passion project turned into a six-figure virtual business. Jayne shares how her own parenting challenges led her to become a certified sleep consultant, supporting families through customized sleep plans and compassionate coaching. She breaks down the importance of mindset, setting healthy boundaries, and managing expectations — not just for kids, but for parents too. Jayne also dives into how she scaled her impact by launching a training program to help others build successful businesses in this niche industry. Whether you're struggling with bedtime battles or looking for a flexible, meaningful career, this episode offers powerful takeaways on entrepreneurship, parenting, and purpose!

What we discuss with Jayne:

+ Turning a side hustle into a business

+ Sleep training misconceptions and mindset

+ Coaching parents, not just kids

+ Importance of setting daily boundaries

+ Custom sleep plans for each family

+ Scaling through training and mentorship

+ Strategic networking for referrals

+ Managing client expectations

+ Business growth without social media

+ Supporting female entrepreneurs

Thank you, Jayne!

Check out Snooze Fest at TheSnoozeFest.com.

Check out Center for Pediatric Sleep Management at TheCPSM.com.

Get the free ebook on Becoming a Certified Sleep Consultant.

Join Jayne's Facebook Group.

Follow Jayne on Instagram.

Watch the video podcast of this episode!

And follow us on:

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