Millionaire University

#452 What if you could ditch the ick in sales and build authentic connections that actually convert? In this episode hosted by Kirsten Tyrrel, Gwen Tinsley — CEO of Grit and Tenacity Consulting and host of the Built from the Ground Up podcast — shares her journey from avoiding sales altogether to becoming a sought-after coach for service-based female entrepreneurs. Gwen opens up about the misconceptions she had around sales, how she reframed the entire process around empathy and curiosity, and the unique podcast-based strategy she uses to connect with her ideal clients. You'll learn how she builds trust without feeling bait-and-switchy, the power of intentional follow-up, and why discovery calls should feel like interviews you’re leading — not passing. If sales have ever felt uncomfortable or inauthentic, Gwen’s approach will give you a fresh perspective and a framework you can actually get excited about!

What we discuss with Gwen:

+ Reframing the fear of sales

+ Building trust through authenticity

+ Podcasting as a lead strategy

+ Discovery calls with purpose

+ Avoiding the bait-and-switch vibe

+ Importance of human connection

+ Why follow-up isn't annoying

+ Confidence in your offer

+ Listening over pitching

+ Sales as service, not pressure

Thank you, Gwen!

Check out Grit and Tenacity Consulting at GritandTenacityConsulting.com⁠⁠⁠⁠.

Follow Gwen on ⁠Instagram⁠.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#451 Welcome to Millionaire University's latest masterclass with Instagram sensation Michelle Gifford, where she spills the beans on turbocharging your Insta game and how she went from 18,000 to a whopping 236,000 followers. Michelle reveals the secret sauce to transforming your follower count from meh to marvelous. It's not just growth; it's Insta-growth with a purpose. She emphasizes the value of creating attraction, nurturing, and selling content and debunks the myth that Instagram algorithms are out to get users. Michelle provides actionable tips, such as the 3-2-1 content approach and leveraging ManyChat for tracking conversions. So, buckle up, because after this episode, you'll be Instagramming like a boss!

(Original Air Date - 7/29/24)

What we discuss with Michelle:

+ Strategic Growth on Instagram

+ Content Marketing Principles

+ The Power of Niching Down

+ Understanding Content Funnels

+ Creating Attraction Content

+ Engaging Your Audience

+ Building Trust and Authority

+ Marketing Realizations

+ Crafting a Compelling Hook

+ The Power of Personal Stories

+ Nurture Content Strategies

+ Carousels vs. Reels

+ Repurposing Content Across Platforms

+ Sales Content and Tracking Conversions

+ Adapting to Algorithm Changes

Thank you, Michelle!

Head to Michelle's Instagram ⁠HERE⁠ and DM or comment the word "Millionaire" for her free Instagram Audit!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#450 What does it take to go from cutting shrubs with your dad to designing luxury outdoor spaces for celebrities and high-net-worth clients? In this episode, Brien Gearin sits down with Steve Griggs, founder of Steve Griggs Design, who shares how he built a premium landscaping business in New York over the past 40 years. Steve opens up about his humble beginnings, the pivotal moment that forced him to change his business model, and how he grew from running crews himself to becoming a high-end outdoor design authority. He breaks down the subcontractor model that helped him scale profitably, why clear communication and doing what you say matters more than flashy marketing, and how to build lasting client relationships that drive repeat business. Whether you're new to the green industry or aiming to elevate your home services brand, this episode delivers real talk, hard-earned wisdom, and plenty of laughs along the way!

What we discuss with Steve:

+ Starting out cutting shrubs

+ Lessons from the 2008 crash

+ Scaling with subcontractors

+ Importance of client relationships

+ Spotting red flag clients

+ Pricing for profit and margin

+ Communicating clearly with customers

+ Working with high-profile clientele

+ Avoiding burnout and staying relevant

+ Knowing your numbers and costs

Thank you, Steve!

Check out Steve Griggs Design at SteveGriggsDesign.com⁠.

Follow Steve on Instagram.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#449 What happens when a former D1 walk-on becomes a game-changing leader for pro athletes off the field? That's exactly what you'll learn in this impactful interview hosted by Marvel's former CEO and legendary turnaround expert, Peter Cuneo. Each week, Peter is joined by top performers from business, media, and beyond, leaders who have mastered the art of impact, resilience, and vision. Together, they explore Peter’s 32 leadership essentials, revealing what it really takes to rise, inspire, and lead with purpose. In this episode, Jon Harris, CEO of AthLife, explores how leaders create lasting impact by empowering others, fostering empathy, and embracing lifelong learning. From his journey as DePaul basketball captain to building programs that support athlete development off the field, Harris shares insights on creating a service-driven culture, learning from failure, and making space for others to lead — on the court, in business, and beyond. Listen to more Superhero Leadership episodes at https://link.mgln.ai/millionaireuni.

What Peter discusses with Jon:

+ Walking on at DePaul University

+ Launching a career in athlete development

+ Founding AthLife to support pro athletes

+ Working with all major sports leagues

+ Collaborating with Marvel and Mattel

+ Building culture through servant leadership

+ Helping athletes transition post-career

+ Lessons learned from leadership failures

+ Encouraging autonomy and accountability

+ Why diverse life experiences matter

Thank you, Peter and Jon!

Listen to more Superhero Leadership episodes at ⁠https://link.mgln.ai/millionaireuni⁠.

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#448 Prepare for an insightful conversation with Brian Ondrako from the 'Just Get Started' podcast. Brian shares his transformative journey of overcoming self-doubt while discovering his own potential. This episode provides actionable steps for continuous learning, leveraging personal strengths, and effectively tackling obstacles. We dive deep into the daily grind of showing up for ourselves and unleashing the superpowers of those small, consistent actions. Brian also reviews his C.O.M.P.A.S.S. framework to stay on track and reach your goals, as well as some valuable gold bombs, that will level up your sales strategy today!

(Original Air Date - 7/26/24)

What we discuss with Brian:

+ Starting Each Day with Purpose

+ Unexpected Expenses and Financial Freedom

+ Brian's Journey of Self-Discovery

+ Overcoming Self-Doubt and Embracing Change

+ The Importance of Continuous Learning

+ The Power of Taking Action

+ Embrace Imperfection and Start Now

+ Overcoming Initial Failures

+ Building Confidence Through Action

+ The Power of Self-Belief

+ Long-Term Financial Planning

+ Starting a Business: Skills vs. Passion

+ Combining Passion and Skill

+ The Importance of Work Ethic

+ Small Steps Lead to Big Changes

Thank you, Brian!

To learn more about Brian go to ⁠BrianOndrako.com⁠ or check out his podcast, ⁠Just Get Started⁠. To connect with him on LinkedIn go ⁠here⁠!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#447 What if you could turn your IT skills into a six-figure business — without a degree, certifications, or even submitting job applications? In this episode, host Brien Gearin sits down with Boyd Clewis, founder of Cyberhero Training, who shares his incredible journey from working in accounts receivable at a copier company to becoming a senior cybersecurity architect and building a $20 million education business. Boyd opens up about the painful decision to shut down that company, the lessons he learned from scaling too fast, and how he used those lessons to launch Cyberhero Training in 2024. He now helps IT professionals reinvent themselves, build personal brands, and attract high-paying consulting gigs — no coding required. You’ll also hear why Boyd challenges the traditional path of chasing degrees and certifications, his take on AI’s impact on the cybersecurity industry, and the power of LinkedIn to build authority and generate inbound opportunities!

What we discuss with Boyd:

+ From copier tech to cybersecurity expert

+ Scaling to an 8-figure business

+ Hard lessons from rapid growth

+ Why certifications aren’t required

+ Building authority through LinkedIn

+ Turning IT skills into a business

+ Avoiding the high-ticket trap

+ AI’s role in cybersecurity today

+ Creating job opportunities without applying

+ Personal branding for IT professionals

Thank you, Boyd!

Check out Cyberhero Training at CyberheroTraining.com/Elite.

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#446 Dive deep with Adam, founder of EOCworks, on the intricacies of cold outreach and email marketing. Adam, who has never worked a true corporate job and successfully sold his first startup through cold email outreach, shares his journey and the critical role cold email played in landing major clients like Bank of America and Amazon. They discuss the importance of setting up dedicated domains for email outreach, the evolution and optimization of cold email strategies, including the use of tools like Instantly.ai and Clay.ai for advanced personalization. Adam provides a step-by-step guide on structuring effective cold emails, the significance of timely follow-ups, and ensuring successful meeting bookings. He also reveals unique hacks like incorporating a charity PS to improve response rates. Ideal for entrepreneurs eager to proactively scale their outreach efforts.

(Original Air Date - 7/24/24)

What we discuss with Adam:

+ The Power of Cold Email

+ Overcoming the Stigma of Cold Outreach

+ Early Experiences with Cold Email

+ Scaling Cold Email Efforts

+ Setting Up for Cold Email Success

+ Legalities and Automation in Cold Outreach

+ Proactive vs. Reactive Marketing

+ Personalized vs. Automated Emails

+ The Importance of Iteration and Testing

+ Managing Large Lead Lists

+ Crafting Effective Outreach Emails

+ Advanced Email Personalization Techniques

+ Booking Meetings Efficiently

Links and resources from this episode:

⁠Instantly.ai⁠ for sending cold email and buying cold outreach lists.

Learn more about the ⁠Can-Spam Act⁠.

Thank you, Adam!

Check out Adam's business, EOCWorks, ⁠HERE! ⁠

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#445 Ever thought about landing contracts with the U.S. government? In this episode, host Brien Gearin sits down with Jason White — aka J White — founder of The Federal Code — to explore the untapped world of federal government contracting. Jason shares his powerful journey from military jail to managing 39 active government contracts and reveals how he built a business earning residual income by acting as the middleman between service providers and the federal government. He explains how small businesses in virtually any industry — lawn care, IT, dry cleaning, security, and more — can win contracts without needing to change their core business. Jason also breaks down the step-by-step process for bidding, why communication and organization are critical skills, and how you can create recession-proof income by leveraging long-term government deals. Whether you want to land your first contract or build a full-time business around federal procurement, this episode is packed with insight, strategy, and inspiration!

What we discuss with Jason:

+ How Jason discovered government contracting

+ Federal contracts for any industry

+ Bidding process explained step-by-step

+ Importance of communication and organization

+ Subcontracting vs. doing the work yourself

+ Residual income through long-term contracts

+ Why the government is a recession-proof client

+ Using SAM.gov to find contract opportunities

+ Managing 30+ contracts at once

+ Cold calling and securing service providers

Thank you, Jason!

Check out The Federal Code at TheFederalCode.com.

Follow Jason on Instagram and YouTube.

Get Jason's book and ebook.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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#444 What's happening in your home town today? That's exactly what Ryan Sneddon wanted to know after moving back to Annapolis, Maryland in 2020. Born of this desire for local news and updates, Ryan created the Naptown Scoop, a newsletter that features relevant stories, events, and businesses exclusive to the Annapolis area — delivered straight to subscribers, five days per week! In this episode hosted by Brien Gearin, Ryan shares his entire journey from his first 100 subscribers to how the Naptown Scoop generates over $200,000 per year. Listen in for Ryan's insight on operations, marketing, content sourcing, monetization strategies, and more!

(Original Air Date - 7/22/24)

What we discuss with Ryan:

+ The Rise of Local Newsletters

+ Marketing Strategies and Facebook Ads

+ Referral Programs and Organic Growth

+ Operational Logistics

+ Content Sourcing

+ Monetization and Advertising

+ Challenges and Advice

Resources mentioned:

⁠Naptown Scoop⁠

⁠AppSumo⁠

Thank you, Ryan!

Get Ryan's newsletter all about newsletters at ⁠LifeofScoop.Behiiv.com⁠.

Get Ryan's Newsletter Starter Kit at ⁠LifeofScoop.co⁠.

Follow Ryan on ⁠Twitter⁠!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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#443 What if you could skip the struggle of starting a business from scratch — and still become your own boss? In this episode hosted by Kirsten Tyrrel, we sit down with Ryan Gasaway, a former corporate executive turned franchise consultant, who shares how franchising helped him take back control of his time, income, and lifestyle. Ryan walks us through his personal journey of investing in a quick service restaurant, the common misconceptions around franchising, and why you don’t need millions — or even a brick-and-mortar location — to get started. We explore the types of franchises that are thriving today, the importance of aligning your business with your lifestyle goals, and how to navigate the process from discovery to ownership. Whether you're curious about service-based businesses, want a lower-cost entry into entrepreneurship, or are wondering if franchising could be your path to freedom, this episode is packed with practical insights you won’t want to miss!

What we discuss with Ryan:

+ Corporate burnout to franchise success

+ Franchising vs. building from scratch

+ Low-cost, service-based franchise options

+ Common misconceptions about franchising

+ Franchise funding and SBA loans

+ Brick-and-mortar vs. home-based models

+ Choosing the right franchise fit

+ Passive income myths debunked

+ Benefits of built-in support and training

+ Evaluating territory and market saturation

Thank you, Ryan!

Check out The Franchise Blueprint at FranchiseBP.com⁠⁠⁠⁠.

Follow Ryan on LinkedIn.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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