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The focus is on the recent reduction in interest rates and how it influences the real estate market. They discuss how to leverage this change to add value to client interactions, enhancing the role of communication in fostering relationships with buyers and sellers.

This episode delves into the art of communication within the real estate market, emphasising that even amidst fluctuating interest rates, consistent and clear dialogue with clients is vital. 

John McGrath shares insights from coaching sessions, highlighting the importance of guiding clients to make informed decisions. The episode also underscores the role of curiosity and continuous learning in personal and professional development, crucial for real estate professionals eager to scale their business.