My Amazon Guy

Missed Our Masterclass? Here's a Compilation of Top Amazon Optimization Tips


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Missed the latest webinars and strategy sessions? This replay brings together live listing reviews, conversion audits, and click-through rate breakdowns in one masterclass. Sellers will see real examples of Amazon product image issues, title problems, and missed ranking opportunities. Learn what actually drives performance through real-time strategy tips and live ASIN feedback.

If your ASIN isn’t converting, request a free video audit and find out exactly why: https://bit.ly/43NH7GC

#AmazonListing #AmazonOptimization #EcommerceStrategy #AmazonCTR 

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX

Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl

Your brand is too good to be hidden, book a DTC strategy call and reach customers directly: https://bit.ly/4kOz6rr

Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0

Timestamps
00:00 - Why Your Listing Might Be Losing Sales
01:15 - The First Thing to Check on Your Amazon Listing
02:16 - Main Image Is the First Conversion Driver
03:54 - Common Image Mistakes That Hurt Your Ranking
05:46 - Title Format That Can Lower Click-Through Rates
07:10 - Why Secondary Images Are Wasted Potential
09:00 - Main Image Violations That Risk Suppression
10:20 - Showing What the Product Actually Does
12:00 - Text Size Problems on Product Images
13:34 - The Impact of Conversion Rate Differences
15:00 - Better Packaging Presentation in Main Images
17:00 - Updating Image Stacks to Support Sales
19:00 - Clickthrough Strategy Using Search Query Data
21:00 - Product Packaging vs. Expectation for Main Image
23:30 - Real Example of Underperforming Listing Fix
26:00 - Category Errors and Their Sales Impact
28:30 - Why Click-Through Rate Should Be Prioritized
31:00 - SEO Tips from Reviewing Real Listings
34:00 - Importance of Image Consistency in Variations
36:30 - Split Parentage Strategy for Better Visibility
40:00 - Watch Out for Broken Parentage Issues
43:00 - Large Drop-offs in Purchase Journey
45:00 - Listing Text vs. What Shoppers Actually Read
48:00 - What’s Allowed in Main Images (According to Amazon)
51:00 - Understanding Strategy vs. Guesswork
54:00 - Audit Checklist to Find Listing Gaps
57:00 - How to Use Search Query Performance Data
59:00 - Matching Strategy With Actual Business Goals
1:02:00 - How to Increase Clicks Without Changing Price
1:06:00 - Why Most Sellers Are Guessing at Strategy
1:08:00 - Using Brand Tailored Promotions With Intent
1:11:00 - Customer Journey Insights You’re Probably Ignoring
1:15:00 - How Lifetime Value Changes Strategy
1:17:00 - How Audience Targeting Impacts ROI
1:20:00 - Understanding Where Your Funnel Is Broken
1:22:00 - When Is a Coupon Strategic and When It's Just Lazy
1:25:00 - Account Management Tips for Scaling
1:28:00 - Gold Panning Campaigns for Cheaper CPC
1:31:00 - SEO Rotation and Keyword Timing
1:34:00 - Rufus, Cosmo, and Amazon’s AI Push
1:38:00 - Listing Optimization Isn’t Just for Beginners
1:40:00 - Main Image CTR Still Dominates Performance

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My Amazon GuyBy Steven Pope

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