We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.

This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.

Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!

The girls discuss:

♡ Why making yourself the “hero” in your content doesn’t help your audience

♡ The 3 types of problems your clients have, and which one your content should focus on

♡ How to create repeatable, recognizable messaging (without sounding like a robot)

♡ How to use social media to build trust before your clients ever slide into your DMs

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand 2.0 by Donald Miller

♡ Podcast Episode: “16. The Content Formula That Changes Everything”

♡ Instagram: Raising Little Talkers

♡ Instagram: Dietitian With Twins

♡ Instagram: The Balance Routine

This episode was edited by Adrienne Cruz.

Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!

In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.

They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.

The girls discuss:

♡ Why being obsessed with your local consumer changes everything

♡ How to “rebrand” your offers for summer

♡ The content formula that gets locals sharing your posts with their friends

♡ Why getting specific attracts the right people (and repels the wrong ones)

♡ How to turn inside jokes with your community into content

♡ Why should pick one local spot to visit constantly over the summer

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)

♡ Book: The Strawberry Patch Pancake House

♡ Example of the type of shareable carousel post Kayla was talking about

This episode was edited by Adrienne Cruz.

Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.

In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing superpower that actually converts.

If you've ever wanted to ditch the cookie-cutter content and actually connect with your people, this episode is your permission slip to get weird, get real, and get results.

The girls discuss:

♡ Why having "nothing to lose" is actually your biggest advantage as a new agent

♡ How to find your signature style without labeling yourself into a corner

♡ The three video formats that built a six-figure following

♡ Why "document, don't create" beats high-production content every time

♡ How to turn your weirdest personality traits into your biggest marketing assets

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Kaitlin’s Links:

♡ Instagram: @realtorkaitlin

♡ Subscribe to her newsletter, Single Lake City

♡ Check out her website

♡ Watch Kaitlin’s favorite TV show

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.

In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.

You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.

The girls discuss:

♡ What “consistency” means for agents in summer

♡ How to build a bare-minimum checklist that keeps your brand alive

♡ Why documenting beats designing

♡ The power of themed content days

♡ How to use local, seasonal content to stay top of mind and have fun

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: “Good Hang” by Amy Poehler

♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi

♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp

♡ Book: Atomic Habits by James Clear

♡ Chelsea’s “ask me anything” reel

♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”

♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

♡ Book: Purple Cow by Seth Godin

This episode was edited by Adrienne Cruz.

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.

In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.

The girls discuss:

♡ Why romanticizing your everyday life makes you a better agent

♡ How to use movement, habits, and routines to boost energy and creativity

♡ Why showing up local is non-negotiable (no excuses!)

♡ The mindset shift that helps you define your own version of success

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: The Salesgirls

♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast

♡ Donald Miller’s podcast: Why That Worked

♡ Podcast episode: Skinny Confidential

♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven

♡ Strength Training Guide by Rachael’s Good Eats

♡ Instagram: Paige Desorbo

♡ Substack: Effortless Style with Natalie Borton

♡ Instagram: Mallory Ervin

♡ Book: The Seven Levels of Communication by Michael J. Maher

This episode was edited by Adrienne Cruz.

Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.

In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.

From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.

If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.

The girls discuss:

♡ Why you don’t need a model home to get on-brand photos

♡ The real reason some content just doesn’t feel “you-enough” and how to fix it

♡ Creating your go-to brand prop basket for stories, reels, and everyday posts

♡ How to plan poses for a personal brand photoshoot

♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!

♡ Home Studio List - find homes for photo shoots

♡ Tami O’Malley - interior design

♡ Create your own newspaper!

♡ Mallory Ervin - cowboy boot collection

♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed

♡ Shannon Gilland - movie listing reels

This episode was edited by Adrienne Cruz.

To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

The girls discuss:

♡ How to sprinkle motherhood into your marketing without making it all about motherhood

♡ How motherhood can help you connect with dream clients

♡ The big debate: Should you show your kids’ faces online?

♡ Why oversharing every messy moment can hurt your brand

♡ Easy story-driven content ideas for busy moms

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Natalie Ellis

♡ Nesting with Grace

♡ Pretty on Fridays

♡ Mallory Ervin

♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

♡ Modern Agent Marketing Girls podcast episode on how to build an email list

♡ Emma’s post on finding the best muffin spots

♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich

This episode was edited by Adrienne Cruz.

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.

From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.

The girls discuss:

♡ How to create a signature content series that makes showing up feel way easier

♡ Why sharing your Starbucks order on social media matters more than you think

♡ Using stories, a P.S., and local content to stay top of mind

♡ What actually works with freebies, content strategy, and posting consistency

♡ Letting go of the “perfect brand” and leaning into real life

—

Kelly’s Links:

♡ Instagram: @kellyalthofhome

♡ Podcast: The Action Women Podcast

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand

♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe

♡ Instagram: Jenna Kutcher

♡ Instagram: Dietitian with Twins

This episode was edited by Adrienne Cruz.

Listings aren’t just about square footage and granite countertops anymore.

In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.

Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.

The girls discuss:

♡ Why every listing should help you grow your business

♡ How to market a “meh” house with dream-home energy

♡ Creative ways to get seller leads without a current listing

♡ How to turn one listing into 20+ content ideas

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Bailey’s reel about the feminine urge to buy an A-frame house

♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service

♡ Chelsea’s Flight Planner

♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house

♡ Donald Miller’s podcast episode on nostalgia

♡ Kayla recommends this reel as a really good example

♡ Chelsea recommends following this IG account

This episode was edited by Adrienne Cruz.

What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.

You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.

The girls discuss:

♡ Why real estate content alone isn’t enough anymore

♡ The 3 key ingredients your content needs to stand out

♡ How to share your life and your listings without confusing your audience

♡ Why "fluffy" content isn't fluffy at all

♡ Real-life tips to stay top of mind

♡ The one post you can create today that checks every marketing box

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ “Instagram Story Starter Pack” Pinterest board

♡ SIVAN AYLA’s Instagram

♡ No Snob Somm’s Instagram

This episode was edited by Adrienne Cruz.