In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!

The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!

We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)!

In this episode you’ll learn:

• Why local content is our favorite (and will be yours too)
• How to figure out which local spots to highlight (because you don't need to share everything)
• What to do if you live in a small town where you don't know what to post about
• What to do if you don't know which area to lean into (because you serve multiple or live in a bigger city)
• How to be more intentional (and strategic) with local content
• Easy strategies for making your town feel as cozy as Stars Hollow (even if it's not)
• How to turn local businesses, events, and hotspots into relationship-building tools

Subscribe to the show to hang out with the Marketing Girls every Tuesday!

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In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!)

What you’ll learn in this episode:

• What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brand
• How having a brand menu helps agents stand out in a competitive market
• Why building connections beyond real estate topics leads to more trust, referrals, and client loyalty
• How to connect with your audience using relatable, everyday moments
• Tips for weaving your brand menu into social media posts, Instagram Stories, and captions
• Addressing concerns about alienating potential clients
• Bonus tips for observing what makes other influencers or agents relatable and successful!

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!

What you'll learn in this episode:

• The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies
• Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key
• How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients
• How building trust and focusing on relationships can create a business full of repeat clients and referrals
• And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business

This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.

What you can expect from this podcast:

• How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!
• The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand
• Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy
• What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market

Join us as we help you reconnect with the joy in your real estate business and make marketing fun again!

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.

Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.

Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.

Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.

Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!

XOXO,

The Marketing Girls

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!