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Clicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.

Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.

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Timestamps:
00:03 – Clicks without sales explained
00:16 – What keyword relevancy really means
00:39 – Why matching keywords still fail
00:54 – Data-based relevancy explained
01:37 – Why clicks happen at certain hours
01:56 – Checking ad reports by hour
02:00 – Budget rules to control spend
02:28 – TACoS and organic rank connection
03:21 – PPC sales and organic growth rule
03:33 – When keywords should be negated

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