I’m not a fan of traditional marketing—it’s made to make us question ourselves, to give us self doubt. Just because we’ve always done it “that way” doesn’t make it the best. We can do marketing better, we can have and share that self-trust.

Let’s chat.

• My problem with traditional marketing
• The Dunning-Kruger Effect
• “You don’t know what you don’t know” but does it matter?
• Everything is made up
• You can’t win a broken game
• What if the way we’ve always done it isn’t the best way?
• Confidence is not arrogance

Kathy Sierra’s post
The Dunning-Kruger Effect is wrong