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Shownotes can be found at https://www.profitwithlaw.com/496.

You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.

In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.

If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.

Chapters:

[00:00] Costly Marketing Mistakes Law Firms Must Avoid

[02:25] Danny Decker’s Journey: From Wall Street Crash to Legal Marketing Pro

[08:29] Why Law Firms—and Choosing a Niche—Became His Mission

[12:12] The Price of Ignoring Your Ideal Client

[15:02] Exercise: How to Identify Your Dream Clients

[20:43] The 3 M’s of Law Firm Marketing: Market, Message, Media

[23:46] Referrals: The Most Profitable Growth Strategy You’re Overlooking

[27:29] ChatGPT & AI: The Next Big Shift in Law Firm Lead Generation

[34:46] Focus, Consistency, and Avoiding Diluted Marketing

[36:59] Staying Close to Clients: Your Firm’s Secret Weapon

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Pumpkin Plan by Mike Michalowicz

Episode 29: Why Choosing a Niche Will Skyrocket Your Firm 

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Connect with Danny Decker: Website

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/