Alex Hormozi just did a big 'controversial' launch for his new book "100M Leads" and everyone's asking for my opinion on it. So here's my thoughts after our history together, including my take on the launch, our messages behind the scenes, and our differences in launch & content styles. Plus the strategies you need to choose, specifically how we're staying ahead of the AI revolution using the ONE thing that'll set you apart, including how the Hormozi's are capitalizing on this over the long-term.

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