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Muck Rack’s 2023 State of Marketing and PR Leadership Report
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.
More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.
What does that mean for budgets in 2024? For content strategy?
Muck Rack helps us understand the trends.
Listen For
4:14 The Roles of Marketing and Communications are merging
6:21 How Budget is Being Allocated
10:41 The Focus on B2B or B2C?
12:38 Is Enough Attention Being Paid to Internal Communications?
Download the Muck Rack State of PR Report
Guest: Linda Zebian, Muck Rack senior director, communications and community
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Muck Rack
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https://www.speakpipe.com/StoriesandStrategies
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By Stories and Strategies
5
1313 ratings
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing.
More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.
What does that mean for budgets in 2024? For content strategy?
Muck Rack helps us understand the trends.
Listen For
4:14 The Roles of Marketing and Communications are merging
6:21 How Budget is Being Allocated
10:41 The Focus on B2B or B2C?
12:38 Is Enough Attention Being Paid to Internal Communications?
Download the Muck Rack State of PR Report
Guest: Linda Zebian, Muck Rack senior director, communications and community
LinkedIn
Muck Rack
X | Instagram | LinkedIn | Threads | Website
Rate this podcast with just one click
Leave us a voice message we can share on the podcast
https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Support the show
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