Mums With Hustle Podcast

Mums With Hustle Podcast

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Mums With Hustle Podcast episodes

  • MWH 108 : A “Pinning” Strategy: How To Quadruple Your Website Traffic With Pinterest With Sarah Clark of Sarah Renae Clark
    A “Pinning” Strategy: How To Quadruple Your Website Traffic With Pinterest


    Marketing your content online is essential, if you want to grow your biz and your tribe! There are so many social media platforms that are available to you. You know that Instagram is my go-to platform of choice when it comes to connecting and marketing to my tribe... However, I must admit, I'm intrigued by one of the most looked over social media platforms: Pinterest!

    Did you know that you could potentially quadruple your website traffic with Pinterest? A first for the Mums With Hustle podcast, we're going to be discussing Pinterest and how to utilise the platform in your online marketing strategy to drive up website traffic and sales!
    THIS WEEK'S PODCAST
    When I came across today's guest in the Mums With Hustle Biz Club, I knew I had to have her on the podcast. Grab yourself a pen and paper and get ready to take action because there's a lot of info coming your way during this episode all about Pinterest!

    Sarah Clark is an indie coloring book artist, wife, and stay-at-home mum to a two-year-old boy. She's always had a passion for art and all things creative. Sarah spent 10 years working as a freelance graphic designer before she began drawing coloring books in 2015. Since then, Sarah has become an authority in the independent coloring book industry, and now teaches others how to market their products and build their online businesses.

    Sarah's go-to marketing channel is Pinterest after having one of her pins achieve viral success with over 61 thousand shares!

    Today, Sarah is going to share her secrets to help you utilise and strategise your Pinterest marketing efforts, while also providing techniques to quadruple your website traffic by creating pins that go viral. Welcome to the virtual couch, Sarah!
    WHAT YOU WILL LEARN

    Sarah's biz process
    How to grow your following on Pinterest
    Ways to quadruple your website traffic
    What Group Boards on Pinterest are
    How Pinterest is very future driven
    Tips to getting started on Pinterest
    Why Pinterest users don't judge profiles or follower counts
    How to become a contributor to a Pinterest Group Board
    What are the differences between a good pin and a great pin
    Why you should consider hiding Pinterest images in your blog
    How to utilise Pinterest to conduct split-tests on your content

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    Sarah's journey from start to finish
    How Sarah became involved with Pinterest
    Secrets to quickly grow a genuine following on Pinterest
    Go-to strategies help drive and grow website traffic
    Why Pinterest is not a social network, it's a search engine
    What call-to-actions to use on Pinterest
    The importance of updating your account to a business account
    Ways to hunt down access to Group Boards
    Using Tailwind to automate Pinterest
    Strategic tips to turn your pins from good to great
    Ways to test your content on Pinterest

    "People do not come to Pinterest to see what they're friends are doing. They come to this platform to be inspired." - Sarah Clark
    BONUS
    You could win a copy of the "Pinfluence Playbook" valued at $47! To enter visit: www.sarahrenaeclark.com/win 
    This competition is now closed. A winner was chosen. You can still purchase your edition of the "Pinfluence Playbook" by visiting Sarah's website.
    WHAT'S NEXT FOR SARAH?
    So far in Sarah's business, most of her products have been coloring books and pages, but in the next few months she is working on a range of printable planners – they’ll still have a coloring book twist to them – but she’ll be making some printables to help with meal planning, habit tracking, goals, a weekly schedule, and more like that.
    59 min
  • MWH 108 : A “Pinning” Strategy: How To Quadruple Your Website Traffic With Pinterest With Sarah Clark of Sarah Renae Clark

    When I came across today's guest in the Mums With Hustle Biz Club, I knew I had to have her on the podcast. Grab yourself a pen and paper and get ready to take action because there's a lot of info coming your way during this episode all about Pinterest!

    Sarah Clark is an indie coloring book artist, wife, and stay-at-home mum to a two-year-old boy. She's always had a passion for art and all things creative. Sarah spent 10 years working as a freelance graphic designer before she began drawing coloring books in 2015. Since then, Sarah has become an authority in the independent coloring book industry, and now teaches others how to market their products and build their online businesses.

    Sarah's go-to marketing channel is Pinterest after having one of her pins achieve viral success with over 61 thousand shares!

    Today, Sarah is going to share her secrets to help you utilise and strategise your Pinterest marketing efforts, while also providing techniques to quadruple your website traffic by creating pins that go viral. Welcome to the virtual couch, Sarah!

    WHAT YOU WILL LEARN

    • Sarah's biz process
    • How to grow your following on Pinterest
    • Ways to quadruple your website traffic
    • What Group Boards on Pinterest are
    • How Pinterest is very future driven
    • Tips to getting started on Pinterest
    • Why Pinterest users don't judge profiles or follower counts
    • How to become a contributor to a Pinterest Group Board
    • What are the differences between a good pin and a great pin
    • Why you should consider hiding Pinterest images in your blog
    • How to utilise Pinterest to conduct split-tests on your content

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    • Sarah's journey from start to finish
    • How Sarah became involved with Pinterest
    • Secrets to quickly grow a genuine following on Pinterest
    • Go-to strategies help drive and grow website traffic
    • Why Pinterest is not a social network, it's a search engine
    • What call-to-actions to use on Pinterest
    • The importance of updating your account to a business account
    • Ways to hunt down access to Group Boards
    • Using Tailwind to automate Pinterest
    • Strategic tips to turn your pins from good to great
    • Ways to test your content on Pinterest
    • “People do not come to Pinterest to see what they're friends are doing. They come to this platform to be inspired.” – Sarah Clark

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    59 min
  • MWH 107 : From Kitchen Bench To Booming Business: Scaling A Simple Idea With Cinzia Cozzolino of The Smoothie Bombs

    Today's podcast gave me serious butterflies. I've watched today's guest for many months build an incredible social media following, and I've seen their brand soar. From super humble beginnings to building an entire empire with her daughter, today's guest is about to give you some serious inspo.

    Cinzia Cozzolino is the founder and creator of The Smoothie Bombs, a pre-portioned smoothie booster to simplify healthy choices. She is a single mum raising two daughters, living off of welfare assistance, and doing anything she could to make sure her youngest fussy eater got the proper nutrients she needed. Cinzia went back to university at 42 to become a nutritionist, and then had the idea to start her biz.

    Now, Cinzia's award-winning biz is on track to turn over $1 million this year. The Smoothie Bombs products can be found in over 800 stores across Australia and is rapidly growing daily. Cinzia's products are available online and can be shipped internationally, all over the world.

    Cinzia is a hustlin' mum who wasn't quite sure biz was her thing, until it was. Today, you will learn how you, too, can create a booming business. Welcome to the virtual couch, Cinzia!

    WHAT YOU WILL LEARN

    • The real reason Cinzia's smoothie making journey began (hint: she has a picky eater! )
    • How Cinzia was able to perform market research on her biz
    • What going back to uni after 40 is truly like
    • Why Cinzia doesn't let fear control
    • How to grow your business successfully
    • Why you need to be using social media to scale your biz
    • What Cinzia believes is the key to her social media success
    • Why Cinzia loves Instagram Stories

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    • Cinzia's journey from start to finish
    • What Cinzia did once her products were tested in a cafe
    • Key advice for overcoming fear and taking crazy leaps of faith
    • Why staying the same throughout life isn't worth it
    • Tips to grow your business internationally
    • The importance of taking charge of your social media
    • Strategies to take awesome images for Instagram
    • How Cinzia and her daughter show that they are a part of the brand through Instagram Stories

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    1 hr 3 min
  • MWH 106 : The Secrets To Building A Wholly Healthy Empire with Kimmy Smith of Fit Mummy Project
    The Secrets To Building A Wholly Healthy Empire


    Being a bizmum is tough, but so rewarding! You're always juggling littles, email, social media, and constantly running around. There is barely enough time left over in the day to warm up your cup of tea, let alone sneak in some time to work on your fitness.

    As a huge fan of living a wholly healthy life, today's podcast guest is going to give us a glimpse into how we can build an empire while simultaneously feeling beautiful, strong, and fit after giving birth.
    THIS WEEK'S PODCAST
    This episode is proudly brought to you by Hipster Mum (AKA Jade Warne)! Hipster Mum is your fun and creative go-to for all things branded photography and content. Take action and invest in yourself by getting in touch with Jade! View her portfolio here.

    Kimberley Smith became a personal trainer and yoga teacher that specialises in postnatal fitness after spending 10-plus years as a professional athlete. She used her passion for fitness to start her biz the Fit Mummy Project, an online hub for all things postnatal fitness and well-being.

    Kimmy, a mum to two little girls, realised the difficulty mums have to really find the time and funds to go to the gym. She solved this issue by creating her very own app: the Fit Mummy Project App which allows mums to do high-quality postnatal workouts from home in a safe and positive way without having to spend a fortune on exercise classes and programs.

    Today, Kimmy is going to share her secrets that empower mums to feel confident, healthy, and strong. Welcome to the virtual couch, Kimmy!
    WHAT YOU WILL LEARN

    How to feel strong, fit, and beautiful after giving birth
    Why well-being isn't just one thing
    Ways to create varied content on your website
    How to plan your blog content for the entire year
    What you need to do to find balance with work, fitness, and littles
    How to design an app for your biz
    A secret workout for bizmums
    How do you want to feel?

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    Kimmy's journey from start to finish
    Easy-to-follow advice to start feeling good about yourself
    Ways to find balance between content that inspires you and still connects with your tribe
    Why you should try the process of brain-dumping all of your blog ideas
    Why you need clarity (more than anything) to find balance in your life
    Daily hacks to help you find balance in your life
    Kimmy's process for creating the Fit Mummy Project App
    What the Mums With Hustle Workout is
    Come up with 3 words to how you want to feel, break them down into the necessary chunks to help you take action.

    It's not selfish to take care of yourself. It's one of the most empowering things you can do. - Kimmy Smith
    BONUS
    Snag 30% off of the Fit Mummy Project Guides with promo code: mumswithhustle
    WHAT'S NEXT FOR KIMMY?
    Kimmy is about to launch a new core recovery program within the FMP App to heal stomach separation, and to promote healing after a C-Section. She's also working on some new apps.

    CONNECT WITH KIMMY
    Web: www.kimmysmithfit.com
    Facebook: @fitmummysquad
    Instagram: @kimmysmithfit
    Twitter: @kimmysmithfit
    CONNECT WITH ME
    Web: https://tracyharris.wpengine.com/
    Facebook: https://www.facebook.com/Mumswithhustle/
    Instagram: www.instagram.com/mumswithhustle
    Twitter: https://twitter.com/MumsWithHustle
    Biz Club: https://www.facebook.com/groups/mumswithhustle/

    P.S. Love MWH Podcasts? Review me on ITunes!
    50 min
  • MWH 106 : The secrets to building a wholly healthy empire with Kimmy Smith of Fit mummy project

    This episode is proudly brought to you by Hipster Mum (AKA Jade Warne)! Hipster Mum is your fun and creative go-to for all things branded photography and content. Take action and invest in yourself by getting in touch with Jade! View her portfolio here.

    Kimberley Smith became a personal trainer and yoga teacher that specialises in postnatal fitness after spending 10-plus years as a professional athlete. She used her passion for fitness to start her biz the Fit Mummy Project, an online hub for all things postnatal fitness and well-being.

    Kimmy, a mum to two little girls, realised the difficulty mums have to really find the time and funds to go to the gym. She solved this issue by creating her very own app: the Fit Mummy Project App which allows mums to do high-quality postnatal workouts from home in a safe and positive way without having to spend a fortune on exercise classes and programs.

    Today, Kimmy is going to share her secrets that empower mums to feel confident, healthy, and strong. Welcome to the virtual couch, Kimmy!


    WHAT YOU WILL LEARN

    • How to feel strong, fit, and beautiful after giving birth
    • Why well-being isn't just one thing
    • Ways to create varied content on your website
    • How to plan your blog content for the entire year
    • What you need to do to find balance with work, fitness, and littles
    • How to design an app for your biz
    • A secret workout for bizmums
    • How do you want to feel?


    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    • Kimmy's journey from start to finish
    • Easy-to-follow advice to start feeling good about yourself
    • Ways to find balance between content that inspires you and still connects with your tribe
    • Why you should try the process of brain-dumping all of your blog ideas
    • Why you need clarity (more than anything) to find balance in your life
    • Daily hacks to help you find balance in your life
    • Kimmy's process for creating the Fit Mummy Project App
    • What the Mums With Hustle Workout is
    • Come up with 3 words to how you want to feel, break them down into the necessary chunks to help you take action.
    It's not selfish to take care of yourself. It's one of the most empowering things you can do. – Kimmy Smith


    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    50 min
  • MWH 105 : How To Grow A Profitable Business By Being Daring, Determined and Different With Keneena Fanning of Kablooie Store
    How To Grow A Profitable Business By Being Daring, Determined and Different


    Growing a profitable business can be a massive struggle if you're still trying to niche down and recognize your strengths in a super saturated market. It's easy to get sucked into following the latest trends and designing your biz to be just like every other business out there... The problem is when you become a follower, you forget how to lead.

    Heed my advice: Dare to be bold, determined, and don't fear being different! Success is abundant when you listen to yourself and follow your passions.

    Today's guest is going to teach you how to grow a profitable business by embracing your quirky side!
    THIS WEEK'S PODCAST
    This episode is proudly brought to you by mumswithhustle.com! Make sure you explore my site for some epic biz building content and feel free to check out the MWH Store. It's totally a place to take action and level up your biz.

    Today's guest is Keneena Fanning is a wife, mum to three kiddos, and a badass business owner, creator, and designer who idenitfied a super niched biz in a very saturated market. Her biz Kablooie is a handmade micro fashion label for the bright, the bold, and the fabulous. Over the course of her biz journey, she has learned how to differentiate her biz from other brands to really stand out and own it, while attracting her ideal target audience.

    You may recognize Keneena's name from the Mums With Hustle blog because she regularly guest posts hot tips to help you supercharge productivity in your biz. Today, Keneena is going to share ways that you can find success in your niche in any market.

    Welcome to the virtual couch, Keneena!
    WHAT YOU WILL LEARN

    How to differentiate your biz in a saturated market
    Why it's important to know your customer
    How Keneena found her tribe
    Ways to figure out your biz voice
    How to sort out your strengths and weaknesses
    The one key to creating a successful business
    How to use Instagram as a place to connect

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    Keneena's biz journey from start to finish
    How Keneena found her super-niche - her lightbulb moment!
    The importance of niching down by following your passions
    3 biz building tips- "Have a voice. Don't be generic. Don't follow trends."
    Why a broad target market is the worst mistake you can make
    Why you should be collaborating with confidence
    How to make your Instagram followers feel happy

    BONUS
    I know we talked about a promo code to use at Kablooie Store; however, Kablooie products are so popular that they have SOLD OUT! How remarkable is that? #GoKeneena #ProudBizMumMoment
    WHAT'S NEXT FOR KENEENA?
    Keneena just launched her first Christmas collection. She's also loving all the small limited edition things she's been doing in her Facebook group, and the fun times that take place in there, so if you’re into Kablooie style, that’s a great place to find her!
    CONNECT WITH KENEENA
    Web: www.kablooiestore.com.au
    Facebook: @kablooiestore
    Instagram: @kablooiestore
    Pinterest: @kablooiestore
    CONNECT WITH ME
    Web: https://tracyharris.wpengine.com/
    Facebook: https://www.facebook.com/Mumswithhustle/
    Instagram: www.instagram.com/mumswithhustle
    Twitter: https://twitter.com/MumsWithHustle
    Biz Club: https://www.facebook.com/groups/mumswithhustle/

    P.S. Love MWH Podcasts? Review me on ITunes!
    51 min
  • MWH 105 : How To Grow A Profitable Business By Being Daring, Determined and Different With Keneena Fanning

    This episode is proudly brought to you by mumswithhustle.com! Make sure you explore my site for some epic biz building content and feel free to check out the MWH Store. It's totally a place to take action and level up your biz.

    Today's guest is Keneena Fanning is a wife, mum to three kiddos, and a badass business owner, creator, and designer who idenitfied a super niched biz in a very saturated market. Her biz Kablooie is a handmade micro fashion label for the bright, the bold, and the fabulous. Over the course of her biz journey, she has learned how to differentiate her biz from other brands to really stand out and own it, while attracting her ideal target audience.

    You may recognize Keneena's name from the Mums With Hustle blog because she regularly guest posts hot tips to help you supercharge productivity in your biz. Today, Keneena is going to share ways that you can find success in your niche in any market.

    Welcome to the virtual couch, Keneena!

    WHAT YOU WILL LEARN

    • How to differentiate your biz in a saturated market
    • Why it's important to know your customer
    • How Keneena found her tribe
    • Ways to figure out your biz voice
    • How to sort out your strengths and weaknesses
    • The one key to creating a successful business
    • How to use Instagram as a place to connect

    THE LOW DOWN ON WHAT WE CHATTED ABOUT

    • Keneena's biz journey from start to finish
    • How Keneena found her super-niche – her lightbulb moment!
    • The importance of niching down by following your passions
    • 3 biz building tips- “Have a voice. Don't be generic. Don't follow trends.”
    • Why a broad target market is the worst mistake you can make
    • Why you should be collaborating with confidence
    • How to make your Instagram followers feel happy

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    51 min
  • MWH 104 : Creating and Selling Your First Ebook With Efficiency (Part 2)

    This week's podcast is brought to you by the Mums With Hustle Store! In this episode, I'm going to teach you how to get those sales without feeling salesy.

    If you feel like you're always selling, I want you to know that there is a better way out there! Instagram, Facebook, blogging, podcasts, PR, speaking gigs, etc. are all great surface level avenues for you to find your tribe and connect with your audience… But all of those amazing channels don't invite your customers to go on this journey with you, to grow with you, and to form an ongoing relationship with you.

    That's where email marketing comes into play.

    Note – The strategies I'll teach you in today's podcast are applicable to your own online course, selling an evergreen webinar, or even your physical products. You don't have to apply these strategies to just ebooks.
    These strategies are amazing if you're ready to take your biz to the next level or even if you're just starting out. #EmailMarketingIsForEveryone

    WHAT YOU'LL LEARN

    • Why growing your email list is crucial
    • How to keep growing your email list steadily with your ideal customer
    • What you need to know to add customers to your list
    • What you can create as a high-value freebie
    • How to remove a piece of your ebook to turn into your high-value freebie
    • Why you need an amazing email sequence set up after someone signs up for your freebie
    • How to weave in your freebie pitch to your marketing efforts

    WHAT I COVERED

    • The importance of growing and engaging with your email list
    • Building your tribe and learning what they need
    • Getting crystal clear on who your audience is
    • Utilising the super-simple exercise from Part 1 to create a high-value freebie
    • A real-life MWH freebie example
    • My automated email marketing process
    • Ways to provide your list with more value once they sign up for the freebie

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    27 min
  • MWH 103 : Creating and selling your first ebook with efficiency (Part 1)

    Did you know if you have a $30 ebook and you sell one a day that averages to almost $11,000 a year?

    The Instagram ebook series isn't my first time publishing and selling in the ebook world. My first ebook was Your Year which sold over $3000 in a 2-3 week period. It was just a seasonal release, with no ads and no affiliates.

    Now imagine what would have been possible, if it was an evergreen product? #LiteralGoals

    I love helping my audience grow and thrive, build powerful brands, generate leads, and make sales through Instagram. It was a no brainer to me to come out with a series of ebooks to help my tribe learn how to use Instagram to their benefit.
    In part one of this two-part series, I'm going to teach you an epic structure to use when creating your ebook to ensure you're also crafting a no-brainer ebook (or series #dreambigmama!) that your audience needs and loves.

    WHAT YOU'LL LEARN

    • What my one key piece of advice is for beginning your ebook journey
    • How to ask good questions
    • Figuring out your outcome or learning transformation
    • How to map out where your audience is now, where you want them to be, and identifying the content to get them there
    • Ways to create powerful sales copy
    • How to give the audience what they're asking for
    • The best ways to smash out draft writing and validating your work

    WHAT I COVERED

    • Why I released an Instagram ebook series
    • Your Year – Small details behind a huge success
    • My advice to starting your ebook writing journey
    • Ways to ask good questions by observing, listening, and thinking about your audience
    • If you know your outcome, you can learn the language to write powerful sales copy
    • Why you should let others read your ebook in its raw form
    • Canva tutorial
    • Build hype within your tribe by utilising email

    RESOURCES I MENTIONED

    • Canva – Great graphic design resource!
    • Fiverr – For outsourcing your ebook design.
    • Mums With Hustle Biz Club – For outsourcing your ebook design.
    • Webinar Podcast with Rebecca Maher.
    • Build Your Tribe With Email – Free ecourse to help you master email.
    • Creating a tribe building online event (summit) – Podcast with Lucia Hiscock's amazing tips.
    • Gumroad – Book publishing site.
    • Shopify – Ecommerce platform for creating online stores.
    • Big Cartel – Ecommerce platform for creating online stores.

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    40 min

About Mums With Hustle Podcast

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In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a…

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