Mums With Hustle Podcast

By Tracy HarrisBusiness Entrepreneurship Education Self-Improvement Careers

Mums With Hustle Podcast episodes

August 13, 2017 MWH 096 : How to Diversify Your Business with Amanda Lee of Sugar Sugar Cakes
How to Diversify Your Business with amanda lee

Creating your business from scratch is a lot like utilising a delicious new cake recipe. You know all of the ingredients to make your biz successful: a brilliant idea, a good logo with stunning branding, top-notch marketing, etc.

We’re just brave mums building empires with the tools and resources available to us. But what’s a mum to do you do when your business is flourishing and yet your creative itch is still not satisfied?

Do you start the recipe over and move onto your next venture? Oh, no. You diversify your current biz!

Today’s podcast is all about diversifying your biz! Our special guest mixed cake baking and decorating with an online learning site and a YouTube channel to create something splendid!
THIS WEEK'S PODCAST
Amanda Lee is a multi-award winning Cake Decorator and Instructor based in Adelaide, Australia. But that’s no surprise, really! Have you seen her cakes and cookies on Instagram? They’re gorgeous! Not only can Amanda create stunning edibles, she specialises in creating innovative cake designs and tutorials which she shares on Sugar Sugar Cakes' online learning site & Youtube Channel. Find out why you should also think about diversifying your biz in this episode.

Amanda is married to her best friend and biggest encourager, Henry. Recently, they've welcomed a bouncy baby boy into their 'lil family!

Welcome to the virtual couch, Amanda!
WHAT YOU WILL LEARN

How to use social media to market your biz and get in front of the right eyeballs
The itch that caused Amanda to want to diversify her biz - *hint* you have probably felt the same!
How to identify opportunities to help your biz grow and become more diverse

A LOW DOWN ON WHAT WE CHATTED ABOUT

Amanda’s biz journey from start to finish!
Sugar Sugar Cakes’ awesome social media marketing strategy! Amanda’s tips? Use eye candy (literally and figuratively!), network (collaborate with confidence!), and utilise hashtags (#MWHPodcast!).
The moment Amanda realized she wanted to diversify.
Diversification - Why? When? How? All your burning questions are answered!

WHAT'S NEXT FOR AMANDA?
Amanda is currently working on some really awesome cake tutorials & resources that include cool structures, new art-inspired techniques, foundational skills, cake-hacks, etc.
“I am always looking for better ways to cake, and that is being translated into the cake courses I’m currently working on.”
Keep on hustlin’ Amanda!
CONNECT WITH AMANDA
Website: www.sugarsugarcakes.com.au
Facebook: www.facebook.com/sugarsugar.designercakes
Instagram: www.instagram.com/sugarsugar_cakes
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/

P.S. Love MWH Podcasts? Review me on ITunes!
23 min
August 06, 2017 MWH 095 : Public Relations for your Small Biz with Katie Maynes of Katie Maynes PR
PUBLIC RELATIONS FOR YOUR SMALL BIZ with katie maynes

It goes without saying that public relations has changed dramatically in the last five years. With the rise of social media, the waters have been well and truly muddled. A great PR strategy will include influencer engagement, speaking engagements, award opportunities, guest blogging spots, interviews, podcasts, community partnerships and even crisis management.

Today’s guest is going to give us the lowdown on all things PR and how, if done right, it can really be a game changer for your biz.
THIS WEEK’S PODCAST
Katie Maynes is a PR Coach and Consultant. She works with passionate entrepreneurs and change-makers who are spotlight shy to better understand PR and empowers them to find their unique voice. She also works with established entrepreneurs who are spotlight ready and want to become more visible.

Katie has worked in the PR industry for over 17 years in Victoria, Queensland and the UK. Meeting passionate people and hearing and sharing their stories has been by far the most fulfilling part of her job. Katie lives in Melbourne with her husband and two-year-old daughter.
WHAT YOU WILL LEARN

What PR actually is and how it differs from marketing
How PR can benefit your business
How to use storytelling to connect with an audience
What it takes to have effective PR

A LOWDOWN ON WHAT WE CHATTED ABOUT

Katie’s biz journey as a PR Consultant and PR Mindset Coach.
The difference between PR and traditional marketing.
Why you need to add PR into your overall business plan.
Katie's top tips on storytelling.
The keys to effective PR in this day and age.

BONUS
Katie is offering MWH members a special price for her Custom 1:1 PR Sessions! They are usually $475 but the FIRST 5 hustlers who take advantage of this offer will receive 50% off! Contact Katie HERE to take advantage of this offer.
WHAT'S NEXT FOR KATIE?
I’m currently looking at blending more of my PR experience with my Life Coaching as a ‘PR Mindset Coach’ helping biz owners to stand up and become confident enough to share their story.
CONNECT WITH KATIE
Web: http://katiemaynes.com.au/
Instagram http://instagram.com/katiemaynes
Facebook: https://www.facebook.com/KatieMaynes

Thanks so much for taking the time out to provide us with all of your wonderful PR Biz Tips Katie!
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/

P.S. Love MWH Podcasts? Review me on ITunes!
1 hr 11 min
July 30, 2017 MWH 094 : How To Execute a Successful Market Stall or Pop-Up Store with Rochelle Austin of Summerblossom
How A Market Presence Can Grow Your Product Based Business WITH ROCHELLE AUSTIN

The beauty in having an online product based business is that you can continue to analyse and grow your business as you learn more about your target demographic. One of the downsides is that you don’t get as much of an opportunity to go out and mingle with your people.

Market stalls are an exceptional way to really get to know your ideal customer. From talking to them about price points, to colours and style and even crafting your unique selling point. Nothing beats human connection! Today’s guest credits her online success to the groundwork she put in hosting market stalls across Sydney and she’s sharing all of her insights with us on this week's podcast.
THIS WEEK’S PODCAST
Rochelle Austin is the founder of Summerblossom, gorgeous flower crowns and headwear. Rochelle has expanded her business to include fresh and silk flower crown workshops. Rochelle was originally a graphic designer but her passion for headwear led her to launch her very own business, Summerblossom.

Rochelle is also a hustling mum to Violet and has so many insights to share with us today. Welcome to the podcast Rochelle!
WHAT YOU WILL LEARN

Everything you need to know about markets
What you can gain from hosting a market stall or pop-up store
Styling tips to create an award winning market display
How to successfully execute a market stall with tips and tricks

A LOWDOWN ON WHAT WE TALKED ABOUT

Rochelle's biz journey and how it all started because she saw some really beautiful flowers in Vogue.
Why Rochelle loves markets and what she gained from having a market presence.
The small differences between market stalls and pop-up stores.
Fail-proof tips and tricks to run a successful market stall or pop-up store.

BONUS
To receive 25% off everything at Summerblossom, use the code ‘mumswithhustle’ at checkout. SHOP HERE
WHAT'S NEXT FOR ROCHELLE?
I’d love to put a different narrative out there. I hustled hard and now I have choices. For now, I’m so happy to be working a couple of hours a day and spending time with Violet. Who knows, in the future that may change. It may change with my next venture.
That’s where I’m at, and I really hope that helps some other mums out there who are looking for that all elusive balance. That it’s ok to be small, successful and content with that.
CONNECT WITH ROCHELLE
Web: www.summerblossom.com.au
Instagram: https://www.instagram.com/summerblossom_rochelle/
Facebook: https://www.facebook.com/summerblossom.handmade

Oh and if you’d like practical & valuable creative inspiration & tips for your small biz, check out Rochelle’s new Insta Account - The Style Squad!

I’d like to say a big thank you to the wonderful Rochelle who shared so many actionable tips for product based businesses. Amazing!
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/

P.S. Love MWH Podcasts? Review me on iTunes!
56 min
July 28, 2017MWH 095 : Public Relations for your Small Biz with Katie Maynes of Katie Maynes PR
It goes without saying that public relations has changed dramatically in the last five years. With the rise of social media, the waters have been well and truly muddled. A great PR strategy will include influencer engagement, speaking engagements, award opportunities, guest blogging spots, interviews, podcasts, community partnerships and even crisis management.
Today’s guest is going to give us the lowdown on all things PR and how, if done right, it can really be a game changer for your biz.
THIS WEEK’S PODCAST
Katie Maynes is a PR Coach and Consultant. She works with passionate entrepreneurs and change-makers who are spotlight shy to better understand PR and empowers them to find their unique voice. She also works with established entrepreneurs who are spotlight ready and want to become more visible.

Katie has worked in the PR industry for over 17 years in Victoria, Queensland and the UK. Meeting passionate people and hearing and sharing their stories has been by far the most fulfilling part of her job. Katie lives in Melbourne with her husband and two-year-old daughter.
WHAT YOU WILL LEARN
What PR actually is and how it differs from marketing
How PR can benefit your business
How to use storytelling to connect with an audience
What it takes to have effective PR
A LOWDOWN ON WHAT WE CHATTED ABOUT
Katie’s biz journey as a PR Consultant and PR Mindset Coach.
The difference between PR and traditional marketing.
Why you need to add PR into your overall business plan.
Katie's top tips on storytelling.
The keys to effective PR in this day and age.
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
1 hr 11 min
July 28, 2017MWH 097 : Behind The Scenes Of My 5 Figure Course Launch
In today’s podcast, I’m answering YOUR questions and taking you behind the scenes of my 5 Day Instagram Challenge. I will also discuss how this challenge led into Hashtag Hustle becoming a five figure launch!

This is a crazy feat for an online course, so of course I’ve got to give you some interesting little details that I had to learn via trial and error.

Hands up if you’re pumped to learn more and then knock your own online course out of the park? 🙋🙋🙋

Eek! I’m thrilled to share this gold with you.

Stick with me lovely… I’ve always got you covered!

Is this the part where I should welcome myself to my virtual couch? 😉
WHAT YOU WILL LEARN
How to use an Instagram Challenge to sell your online course
Key tips to drum up excitement, build your email list and get people converting
The strategy and marketing behind hosting my own Instagram challenge
The best platform and equipment to host your online course
THE LOWDOWN ON WHAT I DISCUSSED
How my 5 Day Instagram Challenge led into the Hashtag Hustle course
What I did differently with this challenge as opposed to last year’s challenge
How my Instagram Challenge helped my course reach a five figure launch
The strategies and marketing behind launching my 5 Day Instagram Challenge Hashtag Hustle
A ton of little details and secrets that you’ll have to listen to find out!
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
28 min
July 27, 2017MWH 094 : How To Execute a Successful Market Stall or Pop-Up Store with Rochelle Austin of Summerblossom
Rochelle Austin is the founder of Summerblossom, gorgeous flower crowns and headwear. Rochelle has expanded her business to include fresh and silk flower crown workshops. Rochelle was originally a graphic designer but her passion for headwear led her to launch her very own business, Summerblossom.

Rochelle is also a hustling mum to Violet and has so many insights to share with us today. Welcome to the podcast Rochelle!
WHAT YOU WILL LEARN
Everything you need to know about markets
What you can gain from hosting a market stall or pop-up store
Styling tips to create an award winning market display
How to successfully execute a market stall with tips and tricks
A LOWDOWN ON WHAT WE TALKED ABOUT
Rochelle's biz journey and how it all started because she saw some really beautiful flowers in Vogue.
Why Rochelle loves markets and what she gained from having a market presence.
The small differences between market stalls and pop-up stores.
Fail-proof tips and tricks to run a successful market stall or pop-up store.
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
56 min
July 27, 2017MWH 096 : How to Diversify Your Business with Amanda Lee of Sugar Sugar Cakes
Amanda Lee is a multi-award winning Cake Decorator and Instructor based in Adelaide, Australia. But that’s no surprise, really! Have you seen her cakes and cookies on Instagram? They’re gorgeous! Not only can Amanda create stunning edibles, she specialises in creating innovative cake designs and tutorials which she shares on Sugar Sugar Cakes' online learning site & Youtube Channel. Find out why you should also think about diversifying your biz in this episode.

Amanda is married to her best friend and biggest encourager, Henry. Recently, they've welcomed a bouncy baby boy into their ‘lil family!

Welcome to the virtual couch, Amanda!
WHAT YOU WILL LEARN
How to use social media to market your biz and get in front of the right eyeballs
The itch that caused Amanda to want to diversify her biz – *hint* you have probably felt the same!
How to identify opportunities to help your biz grow and become more diverse
A LOW DOWN ON WHAT WE CHATTED ABOUT
Amanda’s biz journey from start to finish!
Sugar Sugar Cakes’ awesome social media marketing strategy! Amanda’s tips? Use eye candy (literally and figuratively!), network (collaborate with confidence!), and utilise hashtags (#MWHPodcast!).
The moment Amanda realized she wanted to diversify.
Diversification – Why? When? How? All your burning questions are answered!
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
23 min
July 23, 2017 MWH 093 : How To Break The Business Mould With Jenna Van Bentum From The World And
HOW TO BREAK THE BUSINESS MOULD WITH JENNA VAN BENTRUM

It goes without saying that launching a business is hard work. Creating a business model that is a complete change from the norm is even tougher! Not only are you without ‘likeminded’ businesses to draw inspiration from, you’re totally in the dark about past successes and failure of businesses in the field.

Today’s guest has well and truly put in the hard yards to launch a unique business that delivers to her target demographic.

THIS WEEK’S PODCAST
Jenna Van Bentum is the founder of The World And. The World And is a travel planning biz with a twist. Concentrating on travelling with kids, The World And serves a unique niche which I’m sure we’ll ALL find super relevant. Jenna has been planning and booking travel for herself and others for over 10 years, travelled to 31 different countries (and counting). Jenna has so much knowledge on business, particularly building a niched business which I can’t wait to hear about.

Welcome to the virtual couch, Jenna!

WHAT YOU WILL LEARN

How to branch out and follow a path less travelled in business
How to rest your business model and strategise for success
How to travel with kids

A LOWDOWN ON WHAT WE CHATTED ABOUT

Jenna’s Biz Journey - From start to launch!
Handy advice to fellow biz mums, "Write your vision down, know why it is that you’re doing things different and stick to it."
All things business - From models to strategies to even pricing.
And all things travel related, of course!

BONUS!
Jenna is offering MWH listeners 10% off their itinerary package price! Just mention the podcast when you enquire via the website: www.theworldand.com

CONNECT WITH JENNA
Web: www.theworldand.com
Instagram: www.instagram.com/theworldandkids
Facebook: www.facebook.com/theworldandkids

Thanks for joining us Jenna!
CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/

P.S. Love MWH Podcasts? Review me on ITunes!
1 hr 2 min
July 22, 2017MWH 093 : How to Break the Business Mould with Jenna Van Bentum From The World And
Jenna Van Bentum is the founder of The World And. The World And is a travel planning biz with a twist. Concentrating on travelling with kids, The World And serves a unique niche which I’m sure we’ll ALL find super relevant. Jenna has been planning and booking travel for herself and others for over 10 years, travelled to 31 different countries (and counting).

Jenna has so much knowledge on business, particularly building a niched business which I can’t wait to hear about.

Welcome to the virtual couch, Jenna!
WHAT YOU WILL LEARN
How to branch out and follow a path less travelled in business
How to rest your business model and strategise for success
How to travel with kids
A LOWDOWN ON WHAT WE CHATTED ABOUT
Jenna’s Biz Journey – From start to launch!
Handy advice to fellow biz mums, “Write your vision down, know why it is that you’re doing things different and stick to it.”
All things business – From models to strategies to even pricing.
And all things travel related, of course!
Send us Fan Mail
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
Freedom Filled® Mastermind
The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
FREE Instagram Bio Checklist
Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
1 hr 2 min
July 16, 2017 MWH 092 : Why You Need A Business Contingency Plan With Lisandra Pagan Of Deliberate Plan
WHY YOU NEED A BUSINESS CONTINGENCY PLAN WITH LISANDRA PAGAN

The life of an entrepreneur is colourful, exciting and...unfortunately, risky! Imagine one of your manufacturer's had a massive fire and lost all of your new season stock? Imagine you somehow got tied up in a legal battle that eats into all of your profits? While it can be dismal thinking like this, the reality is, as a small business owner we MUST be risk savvy to stay ahead of the game. Having a business contingency plan is an exceptional place to start.

This week, I spoke with an expert in the field who has had personal and professional experience on this very subject.

THIS WEEK’S PODCAST
Lisandra Pagan is the founder of Deliberate Plan. A consultancy aimed at assisting small business owners create contingency plans. Lisanda launched her business 10 years ago after being traumatised over a business failure. Lisandra believes through effective research and strategy, we can all plan for the worst and come out on top as a result.

Lisandra is also mum to two teenagers, a furry son and lives with her husband of 20 years. Welcome to the virtual couch Lisandra!

WHAT YOU WILL LEARN

How to compile a small business risk assessment
How to plan for the unknown in business
What to think about when it comes to income protection

BONUS
Lisandra is giving us hustlers FREE access to her roadmap to create a contingency plan. These will help you establish peace of mind in your business. You can download these here.

Also, Lisandra is offering a cool 50% off her virtual workshops. Usually $497, now $249! Find out more HERE.

CONNECT WITH LISANDRA
Web: www.deliberateplan.com
LinkedIn: https://www.linkedin.com/in/lisandrapaganphd/
Facebook: https://www.facebook.com/lisandrapaganphd/

It’s been wonderful (and eye opening!) chatting to you Lisandra!

CONNECT WITH ME
Web: https://tracyharris.wpengine.com/
Facebook: https://www.facebook.com/Mumswithhustle/
Instagram: www.instagram.com/mumswithhustle
Twitter: https://twitter.com/MumsWithHustle
Biz Club: https://www.facebook.com/groups/mumswithhustle/

P.S. Love MWH Podcasts? Review me on ITunes!
43 min

About Mums With Hustle Podcast

From the publisher's feed

In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a…