Mums With Hustle Podcast

Mums With Hustle Podcast

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Mums With Hustle Podcast episodes

  • MWH 031 : Ditch The Mummy Guilt And Celebrate The Beautiful Messy Mummy with Gervase Kolmos (Shiny Happy Human)
    Ditch The Mummy Guilt And Celebrate The Beautiful Messy Mummy
    Becoming a mother is one of the most transforming experiences a woman can ever go through. Everything changes. Honestly, most things for the better, but certainly not everything!

    There’s the relationship changes with your partner/husband and friends. There’s the reality of whether or not you’ll be able to return to your former career. There’s realigning your own expectations and making sense of your new reality. There the new responsibility and physical/emotional healing. There’s the constant juggle of mum life with home life, work life and just LIFE!

    Starting a business throws a whole other dynamic into the mix! Are we crazy? Some say we are. But they are the ones who don’t walk in your arena of bravery. That’s cool. There are others who do! These are the choices that you need to surround yourself with.

    Gervase Kolmos is one sassy homegirl you need to spend some time with and I had the pleasure of her company in my latest episode.

    I seriously felt like I was having the girly chat that I needed. She’s a tell-it-how-it-is, no BS, a bit sarcastic, funny, seriously wise gal and she’s someone you want in your corner to pull you out of your funk when you need it! Gervase is on mission to help women ditch the shame and guilt that somehow sneaks into so many aspects of our motherhood journey.

    Gervase has invested so much into living her purpose. She has turned her painful experience of postpartum depression into a grace which has allowed her to help transform the lives of her Mama Soul Tribe.

    If you’ve ever felt the mummy guilt, the burden, the overwhelm, the shame, the fear, the frustration, the pain and all the other stuff that society says we have to hide about our motherhood experience, then this an opportunity to hang with a Mama who gets it!

    Grab a cup of tea or something nice (if you can) and join me as I chat to Gervase about so much!

    In this episode:

    Transitioning into motherhood
    Overcoming PPD
    The importance of self development, masterminds and mentors
    How to deal with overwhelm as a WAHM
    Self-care
    Overcoming mindset struggles as a Mum entrepreneur
    Strategies for dealing with Mama guilt
    What to do when your biz starts to impact upon your relationship
    How to get to the other side of fear
    Why you need to invest in yourself

    Power Hour with Gervase Kolmos
    Book yourself in for an EPIC Power Hour consultation with Gervase.

    Book Now

    Connect up with Gervase:
    Facebook - Instagram - Youtube - Twitter - Website
    1 hr 12 min
  • MWH 031 : Ditch The Mummy Guilt And Celebrate The Beautiful Messy Mummy with Gervase Kolmos
    Becoming a mother is one of the most transforming experiences a woman can ever go through. Everything changes. Honestly, most things for the better, but certainly not everything! There’s the relationship changes with your partner/husband and friends. There’s the reality of whether or not you’ll be able to return to your former career. There’s realigning your own expectations and making sense of your new reality. There the new responsibility and physical/emotional healing. There’s the constant juggle of mum life with home life, work life and just LIFE! Starting a business throws a whole other dynamic into the mix! Are we crazy? Some say we are. But they are the ones who don’t walk in your arena of bravery. That’s cool. There are others who do! These are the choices that you need to surround yourself with.Gervase Kolmos is one sassy homegirl you need to spend some time with and I had the pleasure of her company in my latest episode. I seriously felt like I was having the girly chat that I needed. She’s a tell-it-how-it-is, no BS, a bit sarcastic, funny, seriously wise gal and she’s someone you want in your corner to pull you out of your funk when you need it! Gervase is on mission to help women ditch the shame and guilt that somehow sneaks into so many aspects of our motherhood journey. Gervase has invested so much into living her purpose. She has turned her painful experience of postpartum depression into a grace which has allowed her to help transform the lives of her Mama Soul Tribe. If you’ve ever felt the guilt, the burden, the overwhelm, the shame, the fear, the frustration, the pain and all the other stuff that society says we have to hide about our motherhood experience, then this an opportunity to hang with a Mama who gets it!Grab a cup of tea or something nice (if you can) and join me as I chat to Gervase about so much!In this episode:Transitioning into motherhoodOvercoming PPDThe importance of self development, masterminds and mentorsHow to deal with overwhelm as a WAHMSelf-careOvercoming mindset struggles as a Mum entrepreneurStrategies for dealing with Mama guiltWhat to do when your biz starts to impact upon your relationshipHow to get to the other side of fearWhy you need to invest in yourself

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    1 hr 12 min
  • MWH 030 : From Classroom Teacher To Online Entrepreneur With Susan Burke
    What skills are you sitting on from your current or previous job that could be turned into your own biz?This week's guest is a former primary teacher who was able to combine her favourite parts of her teaching job, with her skills and a need, to create a biz that has allowed her to leave the 9-5 and create the life she wants.Susan Burke from Interactive Lessons Design, runs a subscription based website that is transforming the way teachers teach and students learn! As a teacher myself, and a mad lover of technology to help improve student engagement in the classroom, I am thrilled to have Susan on the podcast and beyond excited for her and the success that she has achieved to date.Creating these interactive whiteboard lessons was of interest for Susan, it was in her skill set and it was also a great way to occupy herself during her hours spent wide awake with insomnia. Any teacher will tell you (me included), how demanding the job is when you literally have to create everything yourself, lessons included, learning new technology included! So, when Susan saw these Interactive Whiteboards going under-utilised in many classrooms, she asked herself, “why”? The answer… teachers are time poor. They don't have time to learn the tech nor the time to make their lessons using the software that the school had purchased for them. Money was being wasted and not every student was being given the equal opportunity to engage in learning, using this type of technology.So there was Susan. She had an idea that had the secret sauce!!! What’s in the sauce? Only three ingredients.Interest, skills and a need. Join me on the podcast to find out HOW Susan took her idea and ran with it. Discover how she hustled to get her biz off the ground. Hear her speak openly about her fears, her failures and her biggest business breakthroughs. Be inspired by a regular Mum, who has been able to make her passion her paycheque!In this episode we explore:How to come up with a business idea.Ways to validate your business idea.The challenges of starting an online business while you still have your regular job.How to leverage relationships.The importance of collaboration and connecting face-to-face.Failures and lessons learned as an online business.Tips for overcoming obstacles as a work at home Mum.Ways to monetise from your online subscription based service.

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    1 hr 16 min
  • MWH 029 : Wholesale – What you need to know to get started with Mel Sorenson
    Wholesale!
    Many of the Mums in biz that I serve are productpreneurs, meaning they design, make and brand their own products. They may sell them at markets or via their e-commerce store BUT they have also thought about getting their products into retail outlets and starting the wholesale process. They just don’t know how and they haven’t had time to do the research.

    That’s where this podcast comes in handy!

    To help you feel confident and know if wholesale is for you, I’ve invited Melanie Sorensen onto the podcast to share her expertise and give you the 101 on WHOLESALE.

    The best way to start the wholesale process is to get informed and then start taking action by approaching the local businesses in your area.

    Why stay local?

    There are a number of reasons, but firstly there’s the added bonus of the location. People like to support local. Getting the most out of your retail connection will involve close communication and if you’re like the rest of the mamas I know, the hours in your day melt like butter, so travelling crazy distances out of area just doesn’t make sense.

    A second reason is that starting small will give you all the experience that you need in order to get to the place that you need to be before you start contacting larger retail chains for wholesale opportunities. By then, you’ll have built up confidence, you’ll have your pricing figured out, you’ll know the lingo and areas where you can negotiate… There’s so much to gain from taking baby steps.

    Now, there are a lot of things that prevent people from going wholesale and it’s not just confidence. It’s also things like pricing, agreements, minimum order quantities, line sheets, how to deal with returns from customers and the expectation of in-store displays.

    If you’ve started your biz without the intention of wholesaling your product and now you’re thinking, "yes, this is something I want to expand into”, the good news is that you might be able to! It’s certainly not off the cards.

    If you’re in the very early days of your biz, then this is a podcast you don’t want to miss, particularly as we chat about the ins and outs of pricing (you never know where your biz journey will take you). Dream BIG start small baby!

    I definitely recommend a pen and paper for this one. So if you don’t have one handy, go grab one because you’re going to learn a tonne!

    Get ready to learn:

    How to start the process of getting your products in stores
    Line sheets - what is it, what goes onto it, how to create it.
    How to price your products for wholesale.
    Understanding minimum order quantities.
    In-store displays - are they essential?
    How to feel comfortable selling.
    What goes into an agreement?
    Advice for getting the absolute most out of any wholesale relationship/agreement.

    Freebie
    In true Mums With Hustle style, I’ve made you a freebie printable worksheet to help you get yourself started with wholesale. It’s my “Wholesale Goal Sheet”. This will make more sense when you listen to the podcast but it’s essentially taking the ‘wishing’ and ‘dreaming’ about wholesale and turning it into a plan. There’s power in writing things down with pen and paper, so if you're ready to start that process, you can access your freebie by filling in your email address (so I know where to send it) and hey presto, you’re ready to go!

    Wholesale Goal Sheet Start your wholesale journey with this goal sheet to keep you on track! Success! Your cheat sheet will be waiting for you in your inbox. There was an error submitting your subscription. Please try again. First Name ...
    56 min
  • MWH 029 : Wholesale - What You Need To Know To Get Started With Mel Sorenson
    Wholesale!Many of the Mums in biz that I serve are productpreneurs, meaning they design, make and brand their own products. They may sell them at markets or via their e-commerce store BUT they have also thought about getting their products in retail outlets and starting the wholesale process. They just don’t know how and they haven’t had time to do the research.That’s where this podcast comes in handy!To help you feel confident and know if wholesale is for you, I’ve invited Melanie Sorensen onto the podcast to share her expertise and give you the 101 on WHOLESALE.The best way to start the wholesale process is to get informed and then start taking action by approaching the local businesses in your area.Why stay local?There are a number of reasons but firstly there’s the added bonus of the location. People like to support local. Getting the most out of your retail connection will involve close communication and if you’re like the rest of the mamas I know, the hours in your day melt like butter, so travelling crazy distances out of area just doesn’t make sense.A second reason is that starting small will give you all the experience that you need to get to the place that you need to be before you start contacting larger retail chains for wholesale opportunities. You’ll have built up confidence, you’ll have your pricing figured out, you’ll know the lingo and areas where you can negotiate… There’s so much to gain from taking baby steps.Now, there are a lot of things that prevent people from going wholesale and it’s not just confidence. It’s also things like pricing, agreements, minimum order quantities, line sheets, how to deal with returns from customers and the expectation of in-store displays.If you’ve started your biz without the intention of going wholesale with your product and now you’re thinking, "yes, this is something I want to expand into”, the good news is that you might be able to! It’s certainly not off the cards.If you’re at the very early days of your biz, then this is a podcast you don’t want to miss, particularly as we chat about the ins and outs of pricing (you never know where your biz journey will take you). Dream BIG start small baby!I definitely recommend a pen and paper for this one. So if you don’t have one handy, go grab one because you’re going to learn a tonne!Get ready to learn:How to start the process of getting your products in storesLine sheets - what is it, what goes onto it, how to create it.How to price your products for wholesale.Understanding minimum order quantities.In-store displays - are they essential?How to feel comfortable selling.What goes into an agreement?Advice for getting the absolute most out of any wholesale relationship/agreement.Freebie - www.mumswithhustle.com/episode29In true Mums With Hustle style, I’ve made you a freebie printable worksheet to help you get yourself started with wholesale. It’s my “Wholesale Goal Sheet”. This will make more sense when you listen to the podcast but it’s essentially taking the ‘wishing’ and ‘dreaming’ about wholesale and turning it into a plan. There’s power in writing things down with pen and paper, so if ready to start that process, you can access your freebie by filling in your email address (so I know where to send it) and hey presto, you’re ready to go!Oh! A bonus is that Melanie will be our guest in the Mums With Hustle Biz Club (free private FB page). It will take place on Wednesday April 20, 2016 at 8.30pm AEST. Have your questions prepped and ready to post live. If you can’t make it, we will keep the thread up for you to access and read when it suits you.Ready to join me on the podcast?

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    56 min
  • MWH 028 : How To Connect And Collaborate With Confidence
    Connect & Collaborate with Confidence!
    This entrepreneurial journey is full of uncomfortable feelings, it takes serious mental game to survive and make it as an entrepreneur and the emotional rollercoaster doesn’t discriminate if you’re an online product based biz, a bricks and mortar store, a service based business - it’s there in the midst of all of those places.

    There’s the peaks, the troughs, the endless ideas, second guessing, the rejection, the uncertainty, the uninvited inner critic and the issue of self-confidence when reaching out to work with others. I know that last point is really a major pain point for a lot of you MWH so I wanted to share my learnings and tips for connecting with confidence because it is SO important that we get to a place where we feel confident to connect with others, regardless of the outcome.

    I hear that many of you in the MWH tribe struggle to connect with other brands and bloggers for many of the reasons I just mentioned so it is my hope that in listening to this episode today, you will walk away knowing that you are not alone, that you are worthy of great things, that there are others who do want to work with you. In this episode, I give you ideas on HOW to approach individuals, even for those who are introverts, or those that have a smaller following, even those that don’t have a physical product!

    I go through HEAPS and then wrap it up with my 5 steps to start connecting TODAY!

    Take stock of your SFD, change the narrative you are telling yourself, take yourself out of it and be motivated by your why and who you are serving.
    Know who your ideal client/customer/avatar is and identify who currently holds them as an audience (check out the podcast I did with Lanna from One Small Step Coaching for a deep dive into that).
    Create your wish list of people that you want to build an authentic connection with and figure out how you can best serve one another.
    Select one individual from that wish list and do a brain dump of all the possible ways that you could collaborate together in an authentic way.
    Begin getting on their radar or approach them directly (whichever one you feel most comfortable doing).

    FREEBIE - To make step 4 easier, I have taken the thinking out of it for you and created an awesome freebie and that is my "17 easy ways to connect with bloggers, businesses and social media influencers” You can grab it here by filling in your details below.

    17 Easy Ways To Connect Check out my 17 tips on how to connect with others and help build your confidence and business. Success! Your cheat sheet will be waiting for you in your inbox. There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. I'd like to receive the free email course. Download You’ll also receive weekly emails written (with heart) to move you forward in your personal and business development. If you change your mind, you can unsubscribe anytime. Powered by ConvertKit /* Layout */ .ck_form { /* divider image */ background: #fff url(data:image/gif;base64,R0lGODlhAQADAIABAMzMzP///yH/C1hNUCBEYXRhWE1QPD94cGFja2V0IGJlZ2luPSLvu78iIGlkPSJXNU0wTXBDZWhpSHpyZVN6TlRjemtjOWQiPz4gPHg6eG1wbWV0YSB4bWxuczp4PSJhZG9iZTpuczptZXRhLyIgeDp4bXB0az0iQWRvYmUgWE1QIENvcmUgNS41LWMwMTQgNzkuMTUxNDgxLCAyMDEzLzAzLzEzLTEyOjA5OjE1ICAgICAgICAiPiA8cmRmOlJERiB4bWxuczpyZGY9Imh0dHA6Ly93d3cudzMub3JnLzE5OTkvMDIvMjItcmRmLXN5bnRheC1ucyMiPiA8cmRmOkRlc2NyaXB0aW9uIHJkZjph...
    45 min
  • MWH 028 : How To Connect And Collaborate With Confidence
    Connect & Collaborate with Confidence!This entrepreneurial journey is full of uncomfortable feelings, it takes serious mental game to survive and make it as an entrepreneur and the emotional rollercoaster doesn’t discriminate if you’re an online product based biz, a bricks and mortar store, a service based business - it’s there in the midst of all of those places.There’s the peaks, the troughs, the endless ideas, second guessing, the rejection, the uncertainty, the uninvited inner critic and the issues of self-confidence when reaching out to work with others. I know that last point is really a major pain point for a lot of you MWH so I wanted to share my learning and tips for connecting with confidence because it is SO important that we get to a place where we feel confident to connect with others, regardless of the outcome.I hear that many of you in the MWH tribe struggle to connect with other brands and bloggers for many of the reasons I just mentioned so it is my hope that in listening to this episode today, you will walk away knowing that you are not alone, that you are worthy of great things, that there are others who do want to work with you. In this episode, I give you ideas on HOW to approach individuals, even for those who are introverts, or those that have a smaller following, even those that don’t have a physical product!I got through HEAPS and then wrap it up with my 5 steps to start connecting TODAY!Take stock of your SFD, change the narrative you are telling yourself, take yourself out of it and be motivated by your why and who you are serving.Know who your ideal client/customer/avatar is and identify who currently holds them as an audience (check out the podcast I did with Lanna from One Small Step Coaching for a deep dive into that).Create your wish list of people that you want to build an authentic connection with and figure out how you can best serve one another.Select one individual from that wish list and do a brain dump of all the possible ways that you could collaborate together in an authentic way.Begin getting on their radar or approach them directly (whichever one you feel most comfortable doing).FREEBIE - To make step 4 easy for you, I have taken the thinking out of it for you and created an awesome freebie for you and that is my "17 easy ways to connect with bloggers, businesses and social media influencers” You can grab it here by filling in your details below.www.mumswithhustle.com/connectIn this Podcast I delve into connecting and focus on:- 5 Steps to making your first true connection- How to truly ‘Connect’ with people to build business- How to grow your biz through connecting on social media- Strategies to drive traffic to your blog- Overcoming the mental barriers of reaching out- The inner critic- Dealing with rejection- Learning that ‘saying no’ isn’t always a bad thing

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
      It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
    2. Freedom Filled® Mastermind
      The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.
    3. Reels for Business Course
      Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.
    4. FREE Instagram Bio Checklist
      Want to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...
    45 min
  • MWH 027 : How A Startup Mum Made Money From Day One – Rebecca Martin-Turner (Aviva)
    Success as a Startup Mum
    Nothing motivates me more than a good success story, especially one of a startup Mum! So when this week’s guest contacted me, I had a belly full of excitement for her and a heart that was going to burst. ACTION, my friends, is the thing that separates the dreamers from the doers!

    This week's guest is a Mum With Hustle and a handmaiden, who is madly passionate about growing her biz. She's gotten off to a raring start and is going to share her learnings and actions so that you can do the same. The beauty about interviewing start-ups is that their story is relevant, NOW! This is business building in today’s context, through the lens of a Mum who is doing her best as a wife and a mother, as the keeper of her home and as a woman who has enormous purpose, aspirations and talents. This stuff is live and you’re invited to follow along!

    Rebecca Martin-turner is owner of her brand new biz, Aviva, an online store providing baby clothing and accessories. Rebecca launched Aviva in mid November 2015 and within 3 weeks after jumping onto Instagram she had 400 followers. At the time we recorded this episode, Aviva was about to reach 1000 followers and they are a quality following because in this short amount of time Rebecca has made many successful sales, already being able to use a percentage of profits for personal use, without worrying about having to cover costs and without all of it having to go straight back to the business. Rebecca has already starting doing authentic collaborations and she’s fast establishing herself a good reputation within the handmade community. She’s got a clear plan in place for growing her biz and her clientele and she’s not shy about sharing how she’s done it. See why I had to get this babe on the podcast?

    I know that for many biz mums, the thought of jumping onto Instagram is a scary one because it’s soooo different to Facebook but that’s a good thing! This allows you to get creative in a new way and let’s face it, Insta is still the hot place for handmade when it comes to social media marketing. We’ll see what happens when the algorithm changes take place, but we can’t waste time speculating, so we’ll move on for now! I have no doubt that it will become increasingly more crucial to join forces with others and collaborate in some way, shape or form, to keep getting your brand out there.

    One of the best ways to do that as a product-based biz on Instagram is with Brand Reps. As you’ll pick up in the podcast, Brand Reps are individuals who post quality images of your product in use, in exchange for product (Brand Enthusiasts do the same but with less structure around their expectations, and in return, they receive a considerable discount).

     
    Here are 8 tips for using brand reps as part of your marketing strategy:

    It is super important that when you are posting for your BR search, you have your explicit criteria of what you are looking for in your Rep (e.g. how many Reps are you after? Is there a?minimum of followers required? How many posts per month do you require? What is the length of your term?). Plan this ALL out BEFORE you run your search.
    Put your call out using a high quality image of your product, one that reflects the standard of photography you require and shows your product in the way you desire (product focused - your product should be the hero).
    Make sure people know what they are applying for, by being clear in your requirements within the caption itself. Being clear will help classify your entrants, so you hopefully end up with a quality shortlist!
    How will they enter? By reposting your image? By tagging your biz in three photos that shows their unique style and quality of photography? You can get as creative as you like. It pays to research a little and check out how others are conducting their searches.
    56 min
  • MWH 027 : How A Startup Mum Made Money From Day One With Rebecca Martin-Turner (Aviva)
    Nothing motivates me more than a good success story! So when this week’s guest contacted me, I had a belly full of excitement for her and a heart that was going to burst. ACTION, my friends, is the thing that separates the dreamers from the doers! This week's guest is a Mum With Hustle and a handmaiden, who is madly passionate about growing her biz. She's gotten off to a raring start and is going to share her learnings and actions so that you can do the same. The beauty about interviewing start-ups is that their story is relevant, NOW! This is business building in today’s context, through the lens of a Mum who is doing her best as a wife and a mother, as the keeper of her home and as a woman who has enormous purpose, aspirations and talents. This stuff is live and you’re invited to follow along!Rebecca Martin-turner is owner of her brand new biz, Aviva, an online store providing baby clothing and accessories. Rebecca launched Aviva in mid November 2015 and within 3 weeks after jumping onto Instagram she had 400 followers. At the time we recorded this episode, Aviva was about to reach 1000 followers and they are a quality following because in this short amount of time Rebecca has made many successful sales, already being able to use a percentage of profits for personal use, without worrying about having to cover costs and without all of it having to go straight back to the business. Rebecca has already starting doing authentic collaborations and she’s fast establishing herself a good reputation within the handmade community. She’s got a clear plan in place for growing her biz and her clientele and she’s not shy about sharing how she’s done it. See why I had to get this babe on the podcast?I know that for many biz mums, the thought of jumping onto Instagram is a scary one because it’s soooo different to Facebook but that’s a good thing! This allows you to get creative in a new way and let’s face it, Insta is still the hot place for handmade when it comes to social media marketing. We’ll see what happens when the algorithm changes take place, but we can’t waste time speculating, so we’ll move on for now! I have no doubt that it will become increasingly more crucial to join forces with others and collaborate in some way, shape or form, to keep getting your brand out there.One of the best ways to do that as a product-based biz on Instagram is with Brand Reps. As you’ll pick up in the podcast, Brand Reps are individuals who post quality images of your product in use, in exchange for product (Brand Enthusiasts do the same but with less structure around their expectations, and in return, they receive a considerable discount).Are you ready to dive into this week’s podcast?I can’t wait for you to join us as we chat about the following:How to stand out in a crowded market.How to get a strong start and maintain momentum as a new biz.Gain exposure and grown your brand via social media.Get the low down on hashtags.How to come up with a winning formula for your Instagram posts.What a brand rep is and why you should consider it?How to establish criteria for your brand rep search.How to run your BR search.How to select a great BR (what to look for and what to avoid).What is a Brand Enthusiast?

    Send us Fan Mail

    This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

    1. Freedom Filled Business
      Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
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    56 min

About Mums With Hustle Podcast

From the publisher's feed

In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a…

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