This week we’re talking business with Kathryn Stary, mum of two and owner of Blossom and Glow. Blossom and Glow is an online store providing women with maternity and post pregnancy fashion and accessories. Kathryn began her business on Facebook, and just one year on, business is thriving and Kathryn credits that to hard work and her social media presence. In addition to Facebook, Kathryn is killing it on Instagram and Pinterest too but more importantly, she is able to find her ideal customer and get them shopping on her online store! In fact, I first came across this amazing woman through her genuine interactions with me as a customer on her Instagram account. Her posts and interactions are so authentic. In the podcast, Kathryn shares her approach to using her favourite social media platform, Instagram, the ways she engages her audience through her posts, how she goes about expanding her reach on Instagram, finding her ideal customer and helpful tips for making them stay beyond their first purchase. She shares lesson learned when creating her website and online store, and shares advice for styling products in the perfect Instagram photo. These are the things that set Kathryn apart and we love her for sharing her learning with us.- Strategies to help expand your reach on Instagram- The importance of knowing your followers and where to find them- Creating an account your that ideal customer will love - what to post and when- Things to look out for when choosing a web hosting company- Expectations and benefits of having a brand rep and how to find a good one- Styling the perfect Instagram photojoin the gang to collaborate at www.mumswithhustle.com/join

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