So you’ve just run a giveaway. Now what? Sure, it was exciting to see all of those new followers pop up during the course of your giveaway but now, it’s over and you’re seeing those numbers fall. How do you make those new followers stick, and more importantly, how do you make them become buyers? Holly Elson, owner of Topknot Girl, was the perfect biz mum to approach for these questions. This creative Mum entrepreneur started her venture in 2014 and she’s really executed some top strategies to see her Instagram following grow consistently. What’s more, she’s been able to retain and convert followers into customers and now it’s no longer just her running the biz, her husband is full time Topknot Girl-ing too. How’s that for a success story!Join me on the podcast if:You’re interested in learning what essentials make a great Instagram account.You’re after strategies to build your Instagram business following.You’ve ever considered running an Instagram giveaway but you’ve needed the extra motivation to get around to doing it.You’re no stranger to running your own giveaways but you’d like to learn successful strategies for retaining your new followers.You’re looking for ways to be creative in your Instagram posts in a way that attracts new followers. You’ve ever wondered about approaching ‘influencers’ to help grow your brand.

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