Sash Deacon is a mother of three boys, wife, Founder, Co-Owner and Designer of Beau Hudson - an Australian unisex fashion label for babies to adults. I first came across this brand on Instagram after my son was born in 2014. The Instagram account served as fashion inspiration for me which soon led me to make my first Beau Hudson purchase shortly after “following”. Sash launched her biz on Instagram which, at the time of this podcast, has 117K followers, and is growing at a rate of 1000 followers per week!Only starting Beau Hudson in 2013, the brand really has become what seems like an over night success story, and in many ways, it is. Sash talks honestly about what it’s like to turn an idea into a business when you have zero experience but you do have vision. This is a very inspiring chat sharing highs and lows but one thing that is very clear is Sash’s love and passion for their brand, which is named after their eldest two sons, Halen Beau and Duke Hudson.Sash credits the success of Beau Hudson to vision, hard work, late nights, a consistent Instagram presence, a dedication to providing exceptional customer service and making no excuses! Get out of your comfort zone and join me on the podcast as I chat with Sash about the following:The importance of vision in growing your bizPursuing a business out of passion but no experienceThe struggles and challenges of being a Mum entrepreneurWhat to do when your biz outgrows youWhen you know it’s time to hire a teamWhat exceptional customer service looks like for an online storeHow to you build an international reputationHow to use Instagram to drive salesCheck out more at www.mumswithhustle.com

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