Mums With Hustle Podcast

MWH 042 : A Peek Inside The (not so) Glamorous World Of Blogging With Olivia White (House Of White)


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Today on the podcast I’m chatting to the gorgeous and talented, Olivia White. Olivia is the cool, truth-telling mummy blogger behind her blog House of White. Her blog is all about her ‘new mum’ journey – the good, the bad and the not so glam bits. There are interviews with inspirational and celebrity mothers and reviews of things and places that Olivia and her babes love. Her writing style is always honest, fun, transparent, entertaining and totally relatable! When Olivia is not ‘House of Whiting’ she’s franticly playing mummy to two beautiful girls Annabelle (2.5) and Theodora aka Teddy (4 months). Her long time love and husband (that’s handy!) is Jeremy. He owns his own business selling mobility aids and equipment to the elderly and disabled. Olivia’s background is in Marketing & PR where she was once a fashion blogger. Olivia loved the blog life so much she turned it into a full time job. To say she’s gaining traction is an understatement. One of her recent blog posts was shared worldwide (The Sun, Daily Mail, US Weekly and Cosmo just to name a few) and as a result, Olivia landed a freelance gig with Cosmopolitan! Snap! THIS WEEK’S PODCAST This week we learn all about Olivia and what led her to start her blog, House of White. We get an inside peek into the glam (cue Olivia “it ain’t that glam”) world that is mummy blogging. We chat about her process, from planning her content to enticing readers to engage with her and some of the pain points that come with living the ‘blog life’. WHAT YOU WILL LEARN 1. The importance of a great headline 2. Tips to write a popular blog3. How to plan your content 4. How to monetise your blog 5. How to work with Bloggers and Influencers to market your biz OLIVIA’S EXPERT ADVICE Post blogs at a regular frequency, decide on one and stick to it! It takes a long time to build your following and readership – it’s a marathon not a sprint! Understand each social media platform and utilise each differently to promote your blog. KNOW your audience – when will they be online, how can you reach them and what will they respond to? Do make use of click bait titles (within reason!) to entice potential readers. Don’t get dismayed by competition – there are billions of people in the world and we ALL have something to offer. HOW TO PITCH A GUEST BLOG POST TO A LARGER BLOG Make use of their submission box to submit your pi

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Mums With Hustle PodcastBy Tracy Harris

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