Today on the podcast I’m chatting to the gorgeous and talented, Olivia White. Olivia is the cool, truth-telling mummy blogger behind her blog House of White. Her blog is all about her ‘new mum’ journey – the good, the bad and the not so glam bits. There are interviews with inspirational and celebrity mothers and reviews of things and places that Olivia and her babes love. Her writing style is always honest, fun, transparent, entertaining and totally relatable! When Olivia is not ‘House of Whiting’ she’s franticly playing mummy to two beautiful girls Annabelle (2.5) and Theodora aka Teddy (4 months). Her long time love and husband (that’s handy!) is Jeremy. He owns his own business selling mobility aids and equipment to the elderly and disabled. Olivia’s background is in Marketing & PR where she was once a fashion blogger. Olivia loved the blog life so much she turned it into a full time job. To say she’s gaining traction is an understatement. One of her recent blog posts was shared worldwide (The Sun, Daily Mail, US Weekly and Cosmo just to name a few) and as a result, Olivia landed a freelance gig with Cosmopolitan! Snap! THIS WEEK’S PODCAST This week we learn all about Olivia and what led her to start her blog, House of White. We get an inside peek into the glam (cue Olivia “it ain’t that glam”) world that is mummy blogging. We chat about her process, from planning her content to enticing readers to engage with her and some of the pain points that come with living the ‘blog life’. WHAT YOU WILL LEARN 1. The importance of a great headline 2. Tips to write a popular blog3. How to plan your content 4. How to monetise your blog 5. How to work with Bloggers and Influencers to market your biz OLIVIA’S EXPERT ADVICE Post blogs at a regular frequency, decide on one and stick to it! It takes a long time to build your following and readership – it’s a marathon not a sprint! Understand each social media platform and utilise each differently to promote your blog. KNOW your audience – when will they be online, how can you reach them and what will they respond to? Do make use of click bait titles (within reason!) to entice potential readers. Don’t get dismayed by competition – there are billions of people in the world and we ALL have something to offer. HOW TO PITCH A GUEST BLOG POST TO A LARGER BLOG Make use of their submission box to submit your pi
Send us a text
This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:
- Social Method Society
Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here. - Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now. - Inner Circle Mastermind
Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here. - Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course wil...