Product Photography and Styling Tips for the Busy Entrepreneur

Product photography is everywhere! It’s on every social media platform (especially Instagram!) and it’s on every website that offers products. And guess what? Roughly, 99% of all purchases come from an emotional response... That’s HUGE!

Now, I know we don’t have many Mums With Hustle Podcast episodes where we chat about product photography (though we do have this awesome episode with Nicole Ward that is all about flat lays!).

Since product photography is essential to growing your business, I thought I’d invite a today’s guest onto the podcast to share her insight and knowledge when it comes to product photography.

Today’s guest is Emily Sorenson! Emily is a Founding Member of the Social Method Society which means she has been a Member from the very beginning when we launched with just the promise of something awesome.

Not only that, but Emily is the lead photographer and creative eye behind Emily K Creative. She provides an all encompassing product photography service from deep etched stock images to location photoshoots. And for those wanting to DIY, she creates lightroom presets that make photo editing seamless, cohesive and simple.

During this episode, Emily is going to talk about her Shift Competition entry and how her mindset has shifted, along with the low-down on all things product photography and how to DIY your own photography to make scroll-stopping content.

Let’s get into it!

Key Takeaways:

>> [0:40] Thank you for joining me for this week’s episode of the Mums With Hustle Podcast. My name is Tracy Harris, your host, and these episodes come out weekly on Monday. If you’ve been listening for awhile I want to thank you! It’s so amazing to have such a vast community of women who are ambitious and very heart-centered in how they show up online for their audience.

>> [3:15] I want to remind everyone who is listening today that our Podcast Review giveaway is actually coming to an end in about 10 days, so if you haven’t left me a review on iTunes please make sure you do so along with your Instagram handle. This will allow us to hit you up in the DMs and get your address, should you be selected as one of our many winners to receive some snail mail from me!

>> [4:03] Emily is a Founding Member of the Social Method Society which means she has been a Member from the very beginning when we launched with just the promise of something awesome.

>> [5:05] During this episode, Emily is going to talk about her Shift Competition entry and how her mindset has shifted, along with the low-down on all things product photography and how to DIY your own photography to make scroll-stopping content.

>> [7:12] Being a working mum in the corporate setting, Emily didn’t feel as supported once she returned to work. So she decided to make her own money! Emily has had her business for a year.

>> [10:45] Every year we have a Shift Competition and it is an exercise of self-reflection. It’s about recognizing the shifts that you’ve had! This year, Emily won the Shift Competition because we were so moved by her entry.

>> [12:45] Emily has experienced significant mindset growth and she has up-leveled her business massively.

What was Emily’s big shift?

Emily started to be courageous by developing two new streams of income

and she backed herself with bigger package offerings.

She has also started talking better about herself as a business owner.

Emily also invested back into her business for new equipment and didn’t view it as a loss.

>> [16:19] Emily offers Lightroom presets! They allow you to put a filter on your photo and completely customise it. These presets make editing really quick and consistent.