The power of Instagram once you have attracted the right audience is absolutely INCREDIBLE. Because guess what? An audience of quality followers is what builds your business faster than any other strategy out there. #ItsTrue

And that’s exactly what today’s guest is going to share with you today because IG accounts for 48% of all of her sales!

Today's guest is Annette McIntosh! Annette is a mum, the designer and head honcho behind Danger and Moon. Most days you’ll find her knee deep in pretty paper things, juggling mum life with her passion for partying. A fashion graduate, Annette spent 16 years at the forefront of the rag trade forging her career as a designer, textile and graphic designer and senior trend forecaster. She's travelled the world for some of Australia's biggest retailers and worked along side industry icons, before taking the leap into running the studio full time.

During this episode, Annette is going to walk us through who her ideal Instagram follower is, how she attracts her ideal follower and why it's important to have an audience of buyers rather than just an audience.

Let’s get into it!

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Inner Circle Mastermind
   Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course wil...