The power of Instagram once you have attracted the right audience is absolutely INCREDIBLE. Because guess what? An audience of quality followers is what builds your business faster than any other strategy out there. #ItsTrue

And that’s exactly what today’s guest is going to share with you today because IG accounts for 48% of all of her sales!

Today's guest is Annette McIntosh! Annette is a mum, the designer and head honcho behind Danger and Moon. Most days you’ll find her knee deep in pretty paper things, juggling mum life with her passion for partying. A fashion graduate, Annette spent 16 years at the forefront of the rag trade forging her career as a designer, textile and graphic designer and senior trend forecaster. She's travelled the world for some of Australia's biggest retailers and worked along side industry icons, before taking the leap into running the studio full time.

During this episode, Annette is going to walk us through who her ideal Instagram follower is, how she attracts her ideal follower and why it's important to have an audience of buyers rather than just an audience.

Let’s get into it!

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