My Amazon Guy

My Amazon Guy Friday Live Q&A with Jason Mastromatteo and Faith Denniston


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Timestamps:

0:00 - Introduction and Q&A session
0:27 - Jason's absence due to a conference
0:34 - Amazon's brand registry issues
1:07 - Deactivating listings due to recalls
2:32 - Benchmark metrics
3:24 - Adding a second video without A+ content
4:26 - Improving product visibility
6:03 - Keywords in product titles
10:35 - Changing campaign strategy to Dynamic Up and Down
12:32 - Help for starting Amazon FBA
15:59 - "Platinum keywords" and PPC resources
19:11 - Reducing out-of-stock effects
20:42 - Challenges of product restocking
24:51 - Playing "Starfield"
26:03 - Listings going live early
27:16 - Lowering CPC with Dynamic Bids
30:47 - Tax information and accounts in Brand Registry
31:32 - Changing campaign strategy
33:24 - Handling product selection
35:27 - Excitement for the Q&A session
37:46 - Estimating market demand
39:11 - Avoiding going out of stock
41:00 - Finding product selection resources
43:03 - Seller Central experience
44:26 - Calculating TACoS
45:04 - PPC campaigns and keyword ranking
46:25 - Combining reviews for variations
48:03 - Removing product reviews and appeals
50:34 - Amazon's appeal process for brand issues
51:44 - Handling shipping costs
52:22 - Video ads on Amazon
53:14 - PPC strategy for new products
54:28 - Vine reviews and starting PPC
55:04 - Ranking for more keywords
56:03 - SEO updates and competing with established products
59:05 - Dealing with Chinese sellers and trademarks
1:00:00 - Labeling for FBA shipments
1:11:12 - Selecting keywords for listings
1:11:39 - Jason's assistance with the Amazon brand
1:12:56 - Adding flavors and attributes
1:13:27 - Resolving issues with Amazon tickets
1:13:56 - Optimizing successful products
1:14:48 - Amazon AI detecting brand names
1:15:28 - Balancing SEO text and design
1:16:55 - Competing with products with more reviews
1:18:48 - Market share vs. reviews
1:19:42 - Shipment marked as delivered but not received by Amazon

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My Amazon GuyBy Steven Pope

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