My Amazon Guy

In this episode, join Shawn, an expert account executive from My Amazon Guy, as she guides you through a step-by-step checklist for assessing your Amazon listing and unlocking its full potential for increased sales and profitability.

Shawn's extensive experience in managing over 250 brands allows her to share invaluable insights and proven strategies. The checklist begins by acknowledging the achievement of an Amazon's Choice badge—a recognition for exceptional products. Discover the significance of this badge and the competitive advantage it lends to your listing.

Shawn highlights an often overlooked module on your listing that occupies valuable real estate. Unleash the power of this module to enhance your brand's visibility and credibility.

Shawn reveals the secrets to analyzing and optimizing sponsored and organic keywords. Find the ideal balance and unlock the potential for higher organic rankings. Learn how to identify untapped keyword opportunities that impact your sales and revenue.

Competition analysis is a crucial step. Evaluate your listing against top-performing competitors and apply winning strategies to elevate your own listing.

Shawn emphasizes captivating visual content. Receive expert feedback on optimizing your product images to engage potential buyers. Uncover the power of incorporating adorable baby pictures, the most clicked-on images on Amazon.

Optimizing your title and bullet points is paramount for visibility and conversion. Shawn shares her expertise on making the most of every character, infusing frequently used keywords strategically.

Explore the potential of the Brand Story module to create a captivating narrative around your brand. Strengthen your brand identity, build customer trust, and utilize hyperlinks to showcase noteworthy products.
With meticulous attention to detail, Shawn emphasizes the importance of crafting impactful alt text descriptions. Learn how to optimize your alt text to align with customer search intent.

Finally, discover the power of a product grid to enhance your average order value. Shawn explains how strategically implementing this feature can lead to increased sales and profitability.

Don't miss the opportunity to assess and optimize your Amazon listing with this comprehensive checklist for success. Watch the video now and unlock the full potential of your Amazon business!

You can also send us your ASIN info here: https://myamazonguy.com/ASIN to get your FREE Listing Analysis Video!

Subscribe for more expert advice and strategies to thrive as an Amazon seller.
#AmazonListing #Optimization #ChecklistForSuccess #IncreaseSales #MyAmazonGuy

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mou

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This covers the ins and outs of optimizing your Amazon product listing through keyword research and Magnet strategy. It offers practical tips for finding relevant keywords, trimming unnecessary ones, and using Magnet to uncover new search terms. We also highlight Amazon's 250-byte limit for generic keywords, providing valuable insights on how to stay within the limit while still maximizing keyword effectiveness.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses 

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

CHAPTERS
------------------
00:00 Finding Relevant Keywords for your Amazon Listing
00:19 Limit of 250 bytes for generic keyword in search volume.
00:35 Trimming unnecessary keywords to make room for more relevant ones.
01:33 Use of Magnet to find potential keywords.
02:17 Discussion of relevant keywords found through Magnet, including "housewarming gifts".
03:45 Use of competitor keywords to find additional relevant keywords.

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Can Amazon handle your customer service? Imagine a world where Amazon takes care of customer service for your self-fulfilled orders – say hello to Customer Service by Amazon (CSBA). This revolutionary program enhances your brand's credibility and resolves customer queries lightning-fast.

By enrolling in CSBA, Amazon provides round-the-clock, high-quality customer service within an hour for your orders. This boost in customer experience could elevate your visibility in the Buy Box. Plus, my personal experience showcases its potential, boasting a 21% impression share and 24% click share.

Learn about the benefits, the fee structure based on customer service performance, and how CSBA can alleviate your customer service load during peak periods. Don't miss this eye-opening discussion – hit the thumbs up and stay in the know!

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

CHAPTERS
------------------
0:00 Customer Service by Amazon (CSBA)
1:40 Potential Benefits
2:11 Support and Language Options
2:25 Guarantee Claims, Defect Rates, and Negative Reviews
3:22 Manage Demands
3:38 Time and Cost Savings
3:44 Free Trial and Service Cost Calculations
4:45 Difficulties

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Introducing Custom Headline Brand Ads with a Carousel! This is the game-changing feature you've been waiting for, the secret to amplifying your Amazon advertising success.

Ever had a designer who's clueless about keywords and landing pages? Learn how to create a draft campaign that perfectly aligns with your vision.

Dive into the world of Custom Headline Brand Ads and witness the magic unfold. Follow me as I navigate through the familiar campaign settings – from product collections to keyword targeting.

But here's the twist: enter the Creative section, where you'll witness the all-new Custom Images feature. Unleash the potential of a stunning Carousel that showcases multiple images, promising extended visibility without any extra costs.

Join me as I explore this cutting-edge advertising feature and demonstrate how it'll take your Amazon game to the next level. Watch, learn, and conquer the realm of Amazon advertising like a pro! Hit that thumbs up and stay ahead of the competition.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Chapters
---------------
0:00 New feature - Custom Brand Headline Carousel
0:55 Creative Settings
1:24 Working with Images
2:11 Preview and Placement
2:53 ICAP Strategy

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Get ready to discover a game-changing Amazon listing strategy that's making waves! We're breaking down the powerful technique of showcasing color variations in your hero images. With captivating examples from various brands, we'll explore how this tactic can significantly boost your Click-Through Rate (CTR), conversions, and overall sales.

Watch as we take a deep dive into real-life examples, including popular brands like Spring Chef and Gorilla Grip. Witness firsthand how displaying color options directly in your hero image can drive engagement and entice potential customers to explore further. By utilizing this creative approach, you can make your Amazon listing more engaging, informative, and persuasive.

Our step-by-step demonstration using Canva will guide you through the process of creating a compelling hero image with color swatches. We'll show you how to seamlessly incorporate product variations and additional details, resulting in a visually appealing and informative asset. This strategy might just be the edge you need to stand out in the competitive Amazon marketplace. 🛍️📸

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses 

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

CHAPTERS
------------------
0:00 Increasing Conversion and Sales with Hero Images: Ice Cream Scoop Space Trends
1:40 Exploring TOS Compliance and the Use of Compelling Hero Images in Product Listings
3:27 Graphic Design Tutorial: Creating Colorful Tags for Product Variation Display
15:15 Designing Custom Gift Tags for Branding Purposes

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I'll be sharing with you some of my personal experiences and insights on how you can use the search query performance report to grow your business on Amazon.

I'll start by explaining how pre-sorted data on Amazon can be used to implement keyword research and gain market share using the ICAP marketing funnel. By tracking the Impressions, Clicks, Add to Carts, and Purchases, you can gain insights into what's working and what's not in your Amazon business.

I'll also show you an example of how I was able to triple my market share from 2.75% to 7.5% in just seven weeks by implementing keyword research and using the ICAP marketing funnel. This resulted in a significant increase in clicks and product purchases, with one out of five people who clicked on the product purchasing it.

I'll emphasize the importance of tracking your keyword research success rates and defending important keywords on Amazon. I'll show you how you can use the search query performance report to defend important keywords and gain market share on Amazon.

Overall, this is perfect for any Amazon seller looking to grow their business and gain market share. So, grab a notebook and pen and get ready to take some notes!

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

CHAPTERS
---------------
00:00 Using Search Query Performance to Gain Market Share on Amazon
00:05 Data already pre-sorted based on importance
00:23 Importance of search query performance (icap funnel)
01:00 Example of gaining market share through keyword research implementation
01:44 Tracking keyword research success rates
02:30 Importance of tracking and defending turf on important keywords
03:00 Search query performance report as a powerful tool

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Ready to supercharge your listings and turbo-boost your sales? Brace yourself for an electrifying experience every Wednesday with the dynamic duo: Amazon maverick John Aspinall and the unstoppable Elizabeth Greene!

Unleash your product's true potential with live ASIN reviews and grab hold of game-changing strategies for sales supremacy! Team up with the legendary John Aspinall as he unveils the ASIN optimization gems that'll catapult you to success.

Let's reshape your Amazon journey with laser-focused insights that'll leave your rivals in awe. Secure your place at the Amazon excellence forefront and watch your business soar!

Lock in the excitement on your calendars! Tune in every Wednesday for ASIN Review Live and unlock the explosive path to sales domination!

#AmazonASINReview #MyAmazonGuyWednesdayARL #BoostSales #AmazonSuccess #EcommerceExcitement #GameChanger

Timestamps:

00:00: Introduction Greetings, Elizabeth's presence.
11:04: Disney seasons, alligator humor.
12:03: Elizabeth's PPC expertise.
14:30: High-priced product launch on budget.
18:10: Value, differentiation in listings.
19:50: New cost calculation approach.
21:05: Ocala, Fleetwood Mac mention.
23:39: Amazon's honeymoon period.
25:03: Strategic PPC approach.
27:54: Conversion rates, day parting.
31:03: Main image importance.
32:03: Amazon image compliance.
33:36: Conversion rates, categories.
36:01: Visuals' impact on demographics.
37:02: ASIN issue, TV shows.
38:51: Analyzing ASIN, strengths.
40:04: Product display importance.
41:06: Clear product purpose.
44:21: Split-testing for compliance.
45:21: A+ content, instructions.
46:17: Ease of use demonstration.
46:43: Addressing customer needs.
47:13: Humanized listings importance.
48:06: Videos on Amazon.
51:08: Dead pixel space usage.
52:11: Device preferences.
53:11: User engagement, modifications.
54:46: Boosting FBA visibility.
56:11: Ghee butter ad analysis.
57:03: Low clicks PPC campaign.
1:00:00: Large SKU audit metrics.
1:02:10: "Ad ready," listing optimization.
1:04:09: Prepared listings for PPC.
1:05:45: Managing large catalogs, launch.
1:06:45: Focusing on the large catalog.
1:07:55: Low-bid testing, broads.
1:13:39: DSP's role, retargeting.
1:16:10: Recovery after honeymoon phase.
1:18:10: Targeted ads, optimization.
1:21:02: Utility scraper showcase.
1:25:33: Car seat protection showcase.
1:26:30: Bulk file optimization.
1:29:07: Amazon Seller Community support.
1:30:16: Specific ASINs, suppressed ASIN.
1:34:21: Natural deodorant brand launch.
1:37:16: Home products, voice assistants.
1:40:00: Event attendance, giveaways.
1:42:05: "Unboxed" event and engagement.
1:43:36: Booking calls with Jungle Hustle.
1:45:36: Domain name meanings.
1:46:54: "My Amazon Guy" services.
1:47:13: Upcoming guests.

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Master the art of managing multiple Amazon accounts with this expert Guide for Agencies & Aggregators. In this episode, Steven Pope, the founder of My Amazon Guy, shares invaluable insights from over a decade of Amazon selling experience.

Whether you're an established agency or a growing aggregator, handling numerous accounts can be daunting. Steven reveals a strategic approach that avoids common pitfalls and ensures smooth operations. Learn how to send email invites, add users seamlessly, and avoid violations that could jeopardize your Amazon success.

Also, harness the power of One-Time Passwords and password managers for heightened security and efficiency. Whether you're a small agency or a scaled operation, these techniques will transform your account management dynamics. Elevate your agency's reputation, boost sales, and conquer the Amazon marketplace. Watch now to revolutionize your approach and unlock your growth potential!

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

CHAPTERS
------------------
0:00 Amazon Agency at Work
0:36 How to handling Multiple Amazon Accounts
1:37 Maximizing Amazon User Invites
2:59 How to avoid multiple account violations
4:47 Recommended settings
5:49 More tips and conclusion

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Get ready for the most epic Amazon Ask Me Anything (AMA) Livestream with Marissa Linzey and Chris Rawlings!

Are you eager to unleash the full potential of your Amazon campaigns and level up your advertising game? Look no further! Join us for an electrifying AMA session featuring Chris Rawlings, the brilliant mind behind Sophie Society Co.

Visit https://www.sophiesociety.com/ and be a part of Sophie Society, where a dedicated community of spirited people comes together to solve hard problems. With top 1% marketplace experts in every domain, from high-level strategy to PPC advertising to content generation, we believe in thinking from first principles and utilizing data-driven strategies to achieve success.

Are you ready to take charge of your Amazon advertising revolutionize the way we approach problem-solving and pave the way for unprecedented success? Join us for this exciting AMA session!

#AmazonAMA #AmazonAdvertising #SophieSocietyCo #PPCExpert #DataDrivenMarketing #ElevateYourAds #UnmissableOpportunity

Timestamps:

00:00: Introduction to the AMA session, participants, and excitement about the session.
10:04: Chris Rawlings introduces himself and Sophie Society.
10:18: Light-hearted exchange about the session's success and mutual support.
23:42: Marissa's tip about setting offer dates in listings' back end for better control.
26:23: Chris discusses structuring campaigns and grouping keywords for manageability.
28:04: Chris elaborates on semantic core-based campaign grouping.
30:07: Chris explains "bleeder" keywords and bid management.
36:00: Chris suggests using a Dynamic up-and-down bidding strategy.
37:25: Chris highlights defending ASINs using Dynamic bidding.
41:16: Reader appreciation and strategies for brand defense.
51:59: Strategies for focusing ad spending on high-converting variations.
53:28: Importance of defining campaign objectives.
54:18: Strategies for re-ranking dormant listings.
57:56: Re-ranking strategies for dormant listings.
59:29: Importance of proper campaign management.
1:00:00: Addressing cannibalization concerns through proper strategies.
1:00:19: Using auto and manual campaigns during product launches.
1:01:08: Starting with manual campaigns for effective keyword targeting.
1:01:31: Turning on auto and other campaigns after launch.
1:02:04: Discussion on the number of exact keywords in a campaign.
1:02:22: Semantic core approach for grouping keywords.
1:02:47: Overview of Sophie's holistic PPC approach.
1:03:18: Reference to the PBC Tree of Potential.
1:03:44: Explanation of Delta, Alpha, and Omega campaigns.
1:05:47: Invitation to the "Profitable PPC Challenge" event.
1:10:54: Concluding remarks, plugs, and appreciation.

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Do not celebrate your SEO victory early, but don't hit pause on advertising just yet! I'm Steven Pope, founder of My Amazon Guy, and in this insightful episode, I'll reveal why continuing your advertising efforts is very important.

Watch as I showcase the power of multiple ad coverage. By maintaining ads alongside organic rankings, you reinforce credibility and encourage clicks. View real data, highlighting my impressive 21% impression share and 24% click share for the term.

Turning off ads can shrink your market share and visibility, impacting your brand's success. Stay informed and maintain your competitive edge by tuning in. Plus, catch my enlightening case study on the consequences of ending ads, offering practical insights.

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/


00:00 NO! Don't Stop Advertising if You're Organic Position 1 on Amazon
00:12 Demonstrating a search query for the term "Artisan soap" and its results on PPC and organic positions.
00:52 showing up multiple Ad Spots in search results and its impact on consumer perception.
01:14 How multiple ad spots and organic positions increase click-through rates.
01:33 Market share on the keyword "Artisan soap" through search query performance data.
02:27 Importance of not turning off ads when having a high organic position.
02:35 Why multiple ad coverage is crucial for brand success.
02:47 Success with a wine glass product and the impact of turning off ads

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Support the show