My Amazon Guy

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Living in Peru, eating juicy mangos, Daniela Bolzmann shares some basic tips to improve Amazon sales.

How we create listings for Amazon in 3 simple steps.

1. How are you going to get found on Amazon?
   Word Tree - great tool to get your copy started for SEO. No monthly subscriptions.
2. Main image to get clicks
   3D Render might be superior to be crisp to get more clicks.
3. Get them to buy

Protips for standing out & getting more clicks

My favorite not-so-secret tool that not enough brands are using: Pickfu.
 
Create canva render of your product and test.

Bio: 

• Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon listings done better. This female-led agency supports passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and SELL!
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• The mini-audit: Perfect when you need a second pair of eyes to help you decide & prioritize the most critical areas for improvement on your Amazon listings.
• How it Works: Share a link to your Amazon listing for Mindful Goods to review and record insights shared privately with you. See sample here.

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Yoni Kozminski scaled an Amazon business from 2 to 5-million and built a Phillpines team and sold it to Thrassio. Sellers get stuck deep into their Amazon business, but how do you focus your day and get out of your business.

Yoni has a decade spent in building digital strategy.  We speak a lot about using talen to grow your business.

• Consulting business: www.weareescala.com
• Talent business: multiplymii.com 

Multipliers recommended book: https://www.amazon.com/Multipliers-Revised-Updated-Leaders-Everyone/dp/0062663070/ref=sr_1_1?dchild=1&keywords=Multipliers&qid=1610986636&sr=8-1

Keys to success:

•  Hired a recruiter.
• Hire your replacement/multipy yourself
• Remove yourself from the deliverable 
• Put it on paper

Scale vs growth: Scale is staffing to the right level at the right time. 

How can Amazon/eCom sellers get out of the daily grind and remove themselves from the business? Give a score of all tasks from 1-5, 5 is critical, 1 don't need to be there. How competent is the person that could replace you incrementally.

First step to make change is awareness. Your time should not be spent on immediate task delivery. Define the document.

What is an easy way that people can delegate tasks/understand how to delegate the right tasks to their team members? - Depends on the DNA of the busienss and people.

Sales Acceleration Formula book: https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_5?dchild=1&keywords=sales+acceleration+formula&qid=1610987654&sr=8-5

Mark Roberge categorizes talent into 5 areas: https://hiredna.com/these-are-the-top-5-traits-to-look-for-in-a-sales-rep-based-on-a-mountain-of-research/

• Curiousity
• Coachability
• Work Ethic
• Intelligence
• Prior Success

Book recommendation 3 - Traction: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?dchild=1&keywords=traction+book&qid=1610988056&sr=8-3

• Visionairy
• Integrator

If someone is looking to sell their Amazon business, what would be some of the things they should consider when going to market?

• Be in it to win it.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

― Abraham Lincoln

Contact Yoni at [email protected]

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With 10-100-million jewelry skus on Amazon, it's hard to enter this market. Kristin Cherry Jackson was the first category manager of Nordstrom.com and did everything from necklaces to men's underwear. She joined Amazon and ran their jewelry category between in 2015 and 2018. So she's one of the most qualified to talk about selling jewelry on Amazon!

What's the Jewelry retail landscape like, on Amazon?

• Billion dollar category
• Even split betwen fashion (costume jewelry) and Fine Jewelery
• Average price point is giftable "cheap and cheerful"
• Fine jewelry requires 10 quiz to get approval. Amazon has big concern with fake jewelry. 
• Amazon does mystery shopping in this category and they do lab testing for quality 

What's different about being a JEWELRY seller on Amazon, as compared to other categories?

• Price point
• lower velocity skus on $1,000-10,000 items

Jewelry is manufactured in (big 3):

• India
• China
• USA

What are the unique challenges faced by Jewelry sellers on Amazon?

• Lack of brand loyalty

Common mistakes:

• Lack of marketing
• Requires investment
• SEO in jewelry needs to be highly speciifc
• Hard to show scale of an item
• Gotta think like a shopper

https://21cjewelrysolutions.com/

Kristin Cherry Jackson Bio: Fashion has always been a personal passion of mine. My professional career began with 10 years at Nordstrom, where I held roles including jewelry & accessories buyer, financial analyst, and project portfolio manager, and was tapped to serve as the category manager for Nordstrom.com’s launch. Most recently I served as Sr. Category Merchant Manager for Amazon’s US jewelry business. My strengths include strategic planning, data analysis, and challenging assumptions. I delight in helping jewelry companies maximize their online success.

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Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.

How did you get started on Amazon? - Chemistry background and background in MMA and supplement science. 

Mistakes: 

1. Hired friends instead of vetting busineseses. Need to look at Scope/Time line/measurables. 
2. Didn't do an inspection with drop test. 60/100 first items broke at warehouse.

Big wins:

1. Networking with other 7-8 figure Amazon sellers. Hustler networking non-stop whenever presentations aren't going on at big conferences.
2. Understanding the buyer psychology.
3. PPC on page 2-3 - higher buyer intent, lower bids.

"You will never fail if you don't quit."

What gives you an edge on Amazon? 

What's next for the Egyptian Prescription (Nuro)

Free PPC Course: ThePPCUniveristy.com

Facebook: https://www.facebook.com/mina.elias.7/

IG: https://www.instagram.com/egyptian_prescription_elias/

LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/

YouTube Channel: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw

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What's on your mind today?

How far as we come along with Amazon ads.

• Day parting doesn't work, because there's not enough data to back it up.
• Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.
• Correlation of a bid management. Keyword example "Highlighter"
• If you don't get impressions, increase bid.
• Amazon is a marketing platform.
• Auto campain: Give Amazon control of keywords.
• Manual campaign: Target speciifc keywords.
• Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.
• It's okay to run ads withour reviews. Though a single review doubles conversion rates.
• After initial campaign setup, start optimizing.
• Need at least 8-10 clicks before making an adjustment.
• Is it okay for advertising to lose money when launch a product?
• How many SEO sales do you get from PPC sales to justify losses?
• When to go from a $5 budget to a $10, or $50 or $100 per day?
• Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it. 
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Just a short public service announcement that if your advertising payments get delayed, new credit card, delayed payments, or maxed out, your ads can offline for up to 7 days! Be careful. One solution is move off of paying for ads by credit card into paying by account balance out of Seller Central.

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"If you're selling something, you can follow Jeff Bezos around the globe." Can't hire for the Amazon skillset right now. What is the magntidue of the boom that is going on?

"With over 20 years of experience working with ad agencies, Chris has worked across most industries and brand categories. As founder of nReach.com, Chris matches Amazon sellers with trusted resources. nReach has vetted agencies, firms, consultants, trainers and recruiters - from advertising to accounting, logistics to legal issues, hiring and training employees and more. We are the experts on Amazon expertise." - Chris Fryburger https://nreach.com/ 

PBS Documentary on Amazon Empire: https://www.pbs.org/wgbh/frontline/film/amazon-empire/

Lack proper support for sellers, development of software. "In a way Amazon doesn't care, they are busy consuming the earth. They want to build an empire to get humanity off the rock."

For a seller, what does the Amazon Marketplace landscape look like today?

Amazon Pantry got cancelled.

- how to choose an Amazon agency - considerations etc
- what does nReach do?
Ask me 3 questions you would ask an agency when you consider whether you want to advocate for them as a matchmaker. 

Lanscape changes
What are things brands need to look for today?

How to go from 30 person agency to 10,000 person agency?
Book of hours. When you book business of 100-million dollars. That's when you are a large agency will come and acquire you.

Dot com boom took 10 years to get going. Don't sell right now. 

Pattern is going to have 1-billion in revenue before anyone else.

Embrace Amazon, do more Amazon.

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Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process.

1. Who are the buyers now and who are the buyers tomorrow?
2. What is the difference between a listing broker vs a Professional M&A Advisor?
3. 2021 – what happens next with M&A in the amazon eco system?

Sale side engagement: Growth is strong, EIBTA is at a mark 1.5-mil, growth on a vertical.

New capital flooding into the space that needs operating experience.  

Getting more complex, more capital pouring in. 

Put on a financial lense.

Brands win on price and are commodities, or you win on innovation. Innovation drives better brand.

The days of first generation guys who built Amazon business 4-5 days ago by himself is gone. 

Common mistakes: Don't understand your financial numbers. Not knowing how to read your data. 

3 Things to do to help your business today:

1. Understand your financials
2. Know your marketing
3. Who do you want to be when you grow up? Product focus. Roadmap.

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Rob Stanley and Donald Henig join me from Accrue Me  to talk about better ways to raise capital to grow on Amazon. They also teach some great bestBefore we talk AccrueMe, let's talk your background.  Don I understand you have some Hollywood history and a Broadway play? Don helped finance Rock of Ages and worked with Tom Cruise, one of his funnest investment.

Rob what business did you have in the past you sold and did I hear that you had 60+ million views on your YouTube channel? Rob - did the first take apart of an iphone on YouTube. Under company Direct Fix.

What is 1 thing Amazon sellers can do today to grow their sales?

• Do your own research. Don't just jump into something you don't know. Learn the process, do a smaller investment when starting.
• Hustle - things are not simple.  Do 3 things before Noon.  Reference to "the ONE thing" 

Mistakes Amaozn Sellers make with financials:

• Competitors show up out of no where. Black Swan events. 
• Not calculating profits correctly.  Gotta factor everything in.

AccrueMe is an Amazon funding investor who shares in profits with you as your business succeeds. What makes AccrueMe different than other Amazon funding is the profit share vs monthly loay payments.

Is Amazon becoming Alibab light?

If doing a tech product, gotta invest in something new, newly invented.

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Question from Amazon Seller: I hope you have enjoyed the holidays and wish you all the best in 2021.  So as much as we tried, due to UPS's taking ONE week to deliver the goods from SLC to Phoenix by parking the goods in Cedar City Utah warehouse and Amazon not wanting to receive the goods until now. I got 7000 units delivered yet not received for over a week now. Which leads to 0 units in FBA. So I got FBM running which is obviously not converting as well and has shot my acos through the roof. I have 1700 units in FBA "transfer". But when you click on my fba it says goods in on Jan 11! which messes up conversion again. So my big question. Should I close my FBA listing for now and just run FBM until goods start showing up in FBA or have them both running even though it says expected Jan 11 when people click on FBA. 

#FBA #FBM #MFN #amazonselling #amazonseller #amazonfba

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