My Amazon Guy

My Amazon Guy

Download on the App Store

My Amazon Guy episodes

  • My Amazon Guy Friday Live Q&A with Noah Wickham - March 23

    Send us Fan Mail

    Who says you can't crush it on Amazon?

    Not Noah Wickham.

    Join the Friday Live Q&A with My Amazon Guy's expert, Noah, and get ready to unlock your Amazon potential!

    This isn't your average Q&A - it's a powerhouse of Amazon insights delivered straight to you.

    Cut through the noise and skyrocket your sales:

    → Live expert advice from Noah himself
    → Real-time solutions to your toughest Amazon challenges
    → Weekly Amazon mastery sessions to propel your Amazon business

    Every Friday is your chance to level up:

    → Learn from the best, connect with the community, and dominate the game
    → Don't just watch, take action!

    Be there or be square. Let's conquer Amazon together!

    #AmazonFridayLiveQA #AskNoahLive #AskMyAmazonGuy #AmazonFBA #amazonppc 

    Support the show

    1 hr 29 min
  • Commoditized Products on Amazon? Stand Out with Branding!

    Send us Fan Mail

    Struggling to compete on Amazon?  Many sellers rush into competing with hot-selling products without realizing they're commoditized. This video by John Aspinall of My Amazon Guy explains how to identify commoditized products and develop winning strategies to stand out  using branding. Learn why competing solely on price can be a race to the bottom. Discover effective tactics  to thrive in the  Amazon marketplace.

    #amazonfba #amazonseller #ecommerce #onlineselling #branding

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

    Click here to know more:
    ↳ https://myamazonguy.com/seller-central-amazon/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw


    Timestamps:

    00:00 - Introduction: Commoditized Products on Amazon
    00:52 - Identifying Commoditized Products
    01:35 - Standing Out with Branding for Commoditized Products
    01:53 - Competing on Price with Commoditized Products (Not Recommended)
    02:27 - Considering Costs Before Competing on Price
    02:50 - Conclusion: Don't Blindly Compete on Price

    Support the show

    3 min
  • Stop Following Amazon Gurus Who Don't Share Mistakes - Here's My Top 3 FBA Mistakes

    Send us Fan Mail

    Amazon "gurus" who share mistakes have more buy-in with their audiences.
    Ask me how I know.

    Every time I post my mistakes, I make more money.
    I get paid to make mistakes? Yes.

    When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.

    I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).

    As time went on, the agency took off (20-mil ARR now).

    But the product business mistakes piled up.

    I built more brands, and dropped hundreds of thousands of dollars on equipment.

    I spent 27.5k a month on warehousing (stupidest Amazon mistake I've made).
    And you thought the new FBA fees were bad?

    I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.

    I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.

    My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.

    I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here's me troubleshooting for hours and fixing it.

    I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what's possible.

    It was great, and honestly the content stands up to today.

    My passion through all of this has always remained the same: Education.

    I am an educational company that happens to be selling on Amazon, that happens to be an agency.

    And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.

    The mistakes I posted here aren't even the biggest ones I've made in business. The biggest one cost me 2-million dollars.

    And that's exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.

    Or you could hire the guru who claims everything is going well...

    P.S. Pic of Boracay - if Amazon is an island, you gotta go through that cave to find success. You can't just walk the beaches.

    --------------------------------------------------------

    Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon's changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you're a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon's complexities and thriving as a seller.

    #AmazonSellingTips #EcommerceMistakes  #OnlineBusiness #AmazonFBA

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10!
    ↳ https://myamazonguy.com/helium-10-service/

    Support the show

    21 min
  • Exploring Amazon's Latest Inventory Management Features for Sellers

    Send us Fan Mail

    Our Amazon Agency experts here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

    Click here to know more: https://myamazonguy.com/seller-central-amazon/

    Explore the latest Amazon Manage All Inventory dashboard with Benjamin Loya from My Amazon Guy. This video walkthrough showcases the new experience Amazon launched, designed to enhance how sellers manage inventory, view sales performance, and access critical FBA inventory details with fewer clicks. Learn how to navigate the updated interface, utilize sorting features for better analysis, and make the most of direct access options for managing listings and images. Plus, discover how Amazon's recommendations can streamline your workflow and improve efficiency. Perfect for Amazon sellers looking to save time and optimize their Seller Central account management.

    #AmazonInventoryManagement #SellerCentralTips #FBAInventory #AmazonDashboardUpdate #EcommerceEfficiency

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    → Amazon Brand Registry Tools 
    ↳ https://myamazonguy.com/amazon-brand-registry/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamp:

    00:00 - Introduction to New Amazon Inventory Management
    00:07 - Overview of the Manage All Inventory Dashboard
    00:25 - Exploring the New Experience Features
    00:41 - Sorting and Sales Performance Insights
    01:20 - FBA Inventory Details and Insights
    01:47 - Enhancements in Listing Management and Editing
    02:09 - Direct Access to Manage Images and Pricing
    02:46 - Amazon's Recommendations and Next Steps
    03:05 - Creating Shipments and Improving Efficiency
    03:11 - Conclusion and Call to Action

    Support the show

    4 min
  • MAG's #1 Favorite Tool Inside Helium 10!

    Send us Fan Mail

    Check out My Amazon Guy's favorite tool in Helium 10! 
    https://crushtrk.com/?a=427&c=188&p=r&s4=STEVENPOPE10&s5=PURL-026847

    This video shows you how we use Helium 10 to make selling on Amazon and Walmart a lot easier. You'll see how this awesome tool helps us find the best keywords, keep track of our earnings, manage our products, and much more. We’ll dive into the best features of Helium 10, especially our number one pick that helps us stay ahead of the competition. Whether you’re new to selling online or looking to boost your sales, this guide is full of tips to help you do just that.

    #Helium10Tools #AmazonSellingTips #MyAmazonGuyFavorites

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    --------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us on Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Don't forget to subscribe to our podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    4 min
  • My Amazon Guy Live Q&A with Steven Pope - is Amazon FBA Done For?

    Send us Fan Mail

    Get ready for a special treat! Join us for the My Amazon Guy Friday Live Q&A with the one and only, Steven Pope.

    He's not just any Amazon expert; he's a wizard who makes the complex world of Amazon feel like a walk in the park.

    With his vast experience in growing businesses, boosting SEO, and acing PPC, Steven's insights are pure gold for any Amazon seller.

    What can you look forward to?

    ⤷ Direct insights from Steven's extensive Amazon knowledge.
    ⤷ Practical strategies to boost your growth.
    ⤷ Instant solutions to your pressing Amazon challenges.

    Why tune in? This session is more than just a Q&A. 

    It's a comprehensive masterclass in e-commerce success. 

    Get your questions ready and you'll walk away with actionable tips ready for immediate implementation.

    #AmazonPodcast #AskMyAmazonGuy #FridayLiveAMA #AmazonSellingTips 

    Support the show

    1 hr 15 min
  • My Amazon Guy's Final ASIN Review Live with John Aspinall - March 13

    Send us Fan Mail

    Get ready to stop crying over your underperforming ASINs! Join John Aspinall as he whip your listings into shape.

    Tired of watching your products gather digital dust? Fed up with sales as slow as a tortoise on a treadmill? John’s got the tough love your ASINs desperately need.

    He’ll be dishing out live advice on how to:
    ↳ Catapult your ASINs out of obscurity and into the spotlight
    ↳ Snag sales strategies that actually stick
    ↳ Graduate from Amazon mediocrity to top-seller territory
    ↳ Strategically tweak your game for the win, not just a participation trophy

    If you’re ready for some real talk and ready to see your numbers go up (for once), you can’t afford to miss this.

    Transform your listings, transform your life – or at least your sales. See you there!

    #AmazonListings #JohnAspinallLive #ASINRescue #AskMyAmazonGuy #FreeASINReview #AmazonCTR

    Timestamps:
    00:00 - Introduction to the Final ARL Episode
    10:05 - Announcement: Last ARL and Future Plans
    11:19 - Transition to More Practical, Actionable Content
    13:06 - Introduction to the Slack Cohort for Direct Engagement
    14:05 - Recap of ARL's Impact and Upcoming Webinars
    16:04 - Details on Upcoming AI Webinar for Product Optimization
    17:00 - Using AI for Enhancing Product Listings and Images
    18:20 - Joining the Slack Group for Exclusive Insights
    19:40 - Live Product Review Session Begins
    20:01 - Reviewing Nana Tumblr Product Listing
    23:05 - Suggestions for Eyedrop Product Listing Enhancements
    25:42 - Analyzing Drink Mix Product Listing for Improvements
    26:17 - Demonstrating Product Listing Enhancements Using Design Tools
    27:02 - Importance of Showcasing the Actual Product in Listings
    29:07 - Emphasizing Product Origin for Increased Trust and Transparency
    30:01 - Practical Canva Tips for Improving Product Visibility
    32:04 - Strategies for Highlighting Product Quantity and Origin
    35:29 - Transition to Reviewing Another Product Listing
    35:55 - Review of Powder Drink Mix: Packaging and Marketing Suggestions
    36:32 - Using Canva for Mockups: A Practical Demonstration
    38:04 - Highlighting the Importance of Product Presentation
    39:01 - Suggestion for Demonstrating Powder Mix in Use
    40:00 - The Power of Before-and-After Images in Marketing
    41:01 - Discussion on Packaging and Flavor Profiles
    42:00 - Enhancing Visual Appeal with Canva for a Drink Mix Product
    43:23 - Transition to Jewelry Product Review: Importance of Lifestyle Images
    45:00 - SEO Tips for Jewelry Listings and the Value of A+ Content
    47:10 - Review of Personalized Dog Tags: Highlighting Features Clearly
    49:03 - Utilizing Brand Store Modules Effectively
    50:53 - Review of Pet Food Mat: Emphasizing Size and Features
    52:38 - How to Improve Pet Product Listings with Better Images and Descriptions
    54:03 - Discussion on Knife Set Listing: Making the Product Stand Out
    55:38 - Tips on Product Photography and Image Editing
    56:30 - Canva Tutorial for Creating Mockups
    57:19 - Emphasizing the Importance of Aspect Ratios and Visual Presentation
    58:05 - Discussing the "Six Piece Set" and "Made in France" Elements
    58:53 - Rationale Behind Specific Design Choices
    59:58 - Finalizing the Mockup with Canva Enhancements
    1:00:22 - Discussion on the Use of Photoshop vs. Canva
    1:01:18 - Personal Anecdote about Providing Direction to Creative Teams
    1:02:01 - Reviewing a Competitor's Product (Dog/Cat Food Mat)
    1:03:50 - Suggestions for Improving the Competitor's Product Presentation
    1:05:57 - Closing Remarks and Farewell to the Audience

    Support the show

    1 hr 12 min
  • Why I Sold My Amazon Brand Age of Sage, Is Amazon FBA in 2024 Dead?

    Send us Fan Mail

    Discover the journey of a seasoned Amazon seller and founder of My Amazon Guy, Steven Pope, as he navigates the highs and lows of running an Amazon brand. From investing in the Age of Sage brand, facing unexpected challenges, to ultimately deciding to sell, this video covers essential insights into product selection, logistics, and marketing strategies. Whether you're an aspiring seller or looking to improve your Amazon business, gain valuable lessons from someone who's experienced it all. Plus, explore the surprising shift back to retail arbitrage and the continuing success of running an Amazon agency.

    #amazonselling #ecommerceinsights #brandstrategy #retailarbitrage #amazonagency 

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/ 

    → Get Operations and Sales Agency Assistance
    ↳ https://www.myguy.agency/#programselection

    → Save 20% on your first 6 months of Helium 10! Use code STEVENPOPE6M20!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here:
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us: 
    Twitter: https://twitter.com/myamazonguy 
    Instagram: https://www.instagram.com/stevenpopemag/ 
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com 
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction to Selling Amazon Brand
    00:35 - Reflections on Loss and Decision to Sell
    01:02 - Launching Age of Sage Brand and Challenges
    01:55 - Marketing Successes and Profit Margin Struggles
    02:42 - Realizing Strengths and Weaknesses in Business
    03:07 - Shift in Amazon Strategy and Product Challenges
    04:20 - Decision to Focus on Agency and Sell Product Business
    05:01 - Discussing Product Strategy and Warehouse Costs
    05:37 - Zone of Genius: Marketing and Educational Content
    06:02 - The Impact of Educational Content on Agency Success
    07:01 - Insights on Amazon's Future and Logistics Importance
    08:44 - Transition to Retail Arbitrage and Reflections on Past Advice
    09:38 - Future Content Direction and Agency vs. Amazon Brand

    Support the show

    11 min
  • Amazon PPC AMA Live with Kevin Sanderson and Andy Craig - March 12

    Send us Fan Mail

    Gear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.

    Prepare to have your strategy playbook rewritten with game-changing insights.

    Here's why this session is a game-changer:
    ↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
    ↳ Learn from Kevin Sanderson's expert playbook on driving success
    ↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!

    This podcast is where true Amazon legends are made.

    Save the date, prep your questions, and get ready to join the elite!

    Step into the arena where Amazon marketing champions are forged!

    #AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMA

    Timestamps:
    00:00 - Introduction to PPC Advertising on Amazon
    10:29 - Introduction of Guest Expert Andy Craig from Ad Habit
    11:27 - Importance of Being Proactive with Amazon Ads
    12:01 - Interactive Session: Viewer Participation with Emojis
    12:46 - Andy Craig Shares His Background in Amazon Advertising
    17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance
    18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success
    19:00 - Addressing Budget Allocation for PPC Campaigns
    20:27 - Optimizing Auto Campaigns: Splitting for Better Control
    22:43 - Advertising Strategies for Repeat Purchase Products
    24:53 - Budget Management and Prioritizing Campaigns Based on Performance
    26:26 - Effective Budgeting for High and Low ACoS Campaigns
    27:36 - Understanding ACOS and TACOS in Campaign Optimization
    29:16 - Strategies for Handling High ACOS Campaigns
    30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords
    30:51 - Strategies for Setting Cost-Per-Acquisition Goals
    32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively
    35:46 - Managing Keywords for Optimal PPC Performance
    37:45 - The Role of Category Targeting in Amazon PPC
    38:43 - Keeping TACOS in Mind While Optimizing Campaigns
    40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain
    43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers
    44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions
    47:16 - Category Targeting Strategies and Refinements
    47:58 - Emphasis on Exact Match Product Targeting for New Sellers
    48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS
    49:33 - Understanding Placement Modifiers for PPC Campaigns
    50:47 - Strategies for Competitive Bidding in Amazon PPC
    53:02 - Effectiveness of Expanded Product Targeting in Campaigns
    54:06 - Resources for Learning Amazon PPC Strategies
    55:06 - The Importance of Testing and Learning from PPC Campaigns
    56:12 - Managing Expectations and Emotions in PPC Campaign Management
    57:20 - Beware of Shiny Object Syndrome with New Amazon Features
    57:57 - PPC Strategies for Launching Similar Products
    59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types
    1:00:01 - Setting and Understanding Budget Recommendations
    1:01:08 - Importance of Bid Over Budget in Campaign Optimization
    1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions
    1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better Control

    Support the show

    1 hr 9 min
  • My Amazon Guy Friday Live Q&A with Jason Mastromatteo - March 8

    Send us Fan Mail

    Get real-time solutions to your Amazon dilemmas with Jason Mastromatteo on our Friday LIVE AMA!

    Join Jason as he dives deep into the world of Amazon, offering you the insights and strategies you need to conquer the marketplace.

    In this livestream, you'll discover:

    ✓ Instant answers to your Amazon questions.
    ✓ Live advice to navigate Amazon's complexities and boost your sales.
    ✓ A community of fellow sellers to connect with and learn from.

    Every Friday is your chance to step up your Amazon game. 

    Transform challenges into opportunities and become a master of the Amazon universe.

    Tune in to our livestream for actionable tips and tricks that will skyrocket your Amazon success. 

    P.S. - Don't forget to like, share, and subscribe for more invaluable Amazon content.

    #AmazonFridayLiveAMA #RealTimeSolutions #AskMyAmazonGuyLive #AmazonSelling #liveqanda 

    Support the show

    1 hr 9 min

About My Amazon Guy

From the publisher's feed

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full…

More shows like My Amazon Guy

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

227,576 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,621 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,060 Listeners

AM/PM Podcast by Helium 10

AM/PM Podcast

210 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,458 Listeners

Seller Sessions Amazon FBA and Private Label by Danny McMillan

Seller Sessions Amazon FBA and Private Label

62 Listeners

The Product Boss with Jacqueline Snyder by Jacqueline Snyder

The Product Boss with Jacqueline Snyder

887 Listeners

The PPC Den: Amazon PPC Advertising Mastery by The PPC Den

The PPC Den: Amazon PPC Advertising Mastery

98 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

529 Listeners

My First Million by Hubspot Media

My First Million

2,645 Listeners

Amazon Seller School, How to Sell on Amazon by Todd Welch

Amazon Seller School, How to Sell on Amazon

41 Listeners

The Amazon Private Label Show by FBA University

The Amazon Private Label Show

28 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

152 Listeners

That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

That Amazon Ads Podcast

28 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

95 Listeners