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00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis
09:56 Introduction
14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?
20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?
21:07 Differences between fixed and down only bid
22:46 ASIN performance level data
24:48 Creating a good campaign structure
30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?
34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?
36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?
40:14 Not seeing improvement in lowering bids
42:54 Getting minimal impressions after bumping bid to $100
44:57 Different date range of PPC reports
46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?
53:19 Behaviors to look at when constantly testing
56:23 Karan Singh- Is cannibalization overrated?
58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?
1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?
1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.
1:09:20 The 80/20 rule strategy for keywords
1:12:07 Daniel- How should we analyze our PPC campaign during the launch?
1:15:23 Adding misspell words to search terms and with PPC
1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?
1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?
1:23:52 Ashish Verma- How to allocate budget across campaigns?


Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.

His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.

Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he  learned that:

👍 Amazon advertising is a time-consuming and tedious process.
👍 There’s no shortage of moving parts, unpredictable algorithm changes, updates, continuous breaks, and fixes.

To have measurable changes, you can’t:

🚫 Set and forget
🚫 Launch copy-and-paste campaigns

Being a multiple seven-figure earning FBA seller, headlining Amazon events as a speaker, appearing on countless Amazon PPC podcasts, and creating an entire PPC University course.

Along the way, he  learned a couple of things:

✅ Success is repeatable.
✅ Being passionate about company culture and client success leads to continued growth.

Their team uses advanced analytics and in-house technology that upgrades with Amazon’s algorithm and macros to temper the ad campaigns until each one is perfect. From there… they go further.

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