In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Find out how good Poppy (Fiona's favourite AI tool) is for yourself at Poppy ai

Fiona and Nazariy discuss the challenges and triumphs of launching Poppy AI, including the pivotal moment when a TikTok video catapulted the platform to new heights. They also explore the importance of customer feedback, scaling customer service, and the future of AI in small business. Naz shares insights on leveraging existing networks for growth and the significance of building products that solve personal problems, offering inspiration for entrepreneurs looking to innovate in their own fields.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Fiona opens up about her journey from being a total AI sceptic to discovering tools that actually work for creative business owners. She dives into Claude (a ChatGPT alternative) and shares how it's become her go-to for more natural, human-like responses. If you've been sitting on the fence about AI or feeling overwhelmed by all the options out there, this episode breaks it all down in a way that actually makes sense. Perfect for creative business owners who want to understand their AI options without the tech jargon!

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Fiona highlights the importance of setting achievable goals for 2025, urging you to look forward with hope and positivity. Whether you're considering joining a group coaching program or simply refining your personal and professional objectives, this episode offers a roadmap for setting and achieving meaningful goals. Plus, discover how to balance ambition with gratitude and the joy of living in the present.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Fiona breaks down the bio cycle of collaboration into key stages: Awareness, Research, Evaluation, Purchase, Post-Purchase, and Advocacy. She encourages listeners to think beyond simple pitches and consider long-term partnerships that can lead to exciting new ventures. Whether it's running a joint event, creating content, or exploring product development, this episode is packed with actionable advice to help you approach collaborations with confidence and clarity.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Liz discusses her journey from being a dog-loving child to founding Canada's first energy-based daycare and training facility. She highlights the importance of location in business success and how she strategically chose Waterloo to launch her doggy daycare. Liz also talks about her popular podcast, Honest to Dog, which provides honest, no-fluff advice for dog owners, and how it has become a powerful tool for reaching a wider audience.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

If you’re looking for ways to navigate the end-of-year chaos with a bit more grace and a lot less stress, this episode is a must-listen. Listen and take the first step towards loving your business and your life, daily.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this podcast, we look at the similarities between running a business and maintaining long-term relationships. From commitment and trust to adaptability and communication, Fiona shares insights that can help you thrive both personally and professionally. Whether you're a small business owner or simply curious about personal development, this episode offers valuable lessons and practical advice.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this insightful episode, host Fiona Killackey delivers a quick tip episode designed to help small business owners connect with their audience in a meaningful way as the year comes to a close. With just over a month left in 2024, Fiona encourages listeners to create activities or content that help their audience reflect on and celebrate the year that has been. Whether it's through an email, social media post, or downloadable PDF, Fiona provides practical examples for different types of businesses, from fashion boutiques to photographers, on how they can guide their clients in recognising personal and professional milestones.

Fiona shares her own personal anecdotes, such as her experience with bold fashion choices and the significance of cherished family photos, to illustrate how reflection can foster a deeper connection with your brand. By helping your audience appreciate their achievements and growth, you not only enhance their experience but also strengthen their bond with your business.

Don't miss this episode filled with actionable insights that will leave you inspired to celebrate your audience and the year that was.

IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET

Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market.

We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts.

Saturday 5 September | 10am–2pm
Warrandyte Mechanics Hall

Follow @subject__object on Instagram for more

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.