In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!

You'll Learn How To:

• The power of serendipity in business
• Importance of adopting marketing strategies over time
• The impact of platforms
• The concept of omnichannel marketing
• Learning from past marketing failures and successes
• Leveraging opportunities like partnerships
• The long-term nature of marketing impact
• Leveraging personal connections
• Utilizing radio and TV exposure for brand visibility
• Tips for utilizing TikTok effectively
• The importance of authenticity
• Leveraging tools like CRM platforms
• Embracing imperfection
• The importance of social media presence 
• Building a successful partnership
• Creating a stress-free wedding experience
• Overcoming challenges and adapting to unexpected situations

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Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in!

You'll Learn How To:

• Exploring the notion of a "cap number"
• Various perspectives on defining personal cap numbers
• Aligning financial goals
• Considering financial fulfilment in business

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
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• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in! 

You'll Learn How To:

• Tap into the emotional needs of your audience
• Understanding the emotional drivers in purchasing behaviour
• Utilizing customer testimonials
• Assessing marketing strategies to balance emotional and rational drivers
• Personal purchasing and emotional responses

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!

You'll Learn How To:

• The Importance of Kindness in Business
• Negative Trends in Online Spaces
• Exploring Rage Baiting in Marketing
• Ethical Considerations in Social Media Engagement
• Building Brand Loyalty Through Positive Connections
• Long-Term Impact of Marketing Tactics
• Personal Reflections on Values and Marketing Strategies

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in!

You'll Learn How To:

• Doing everything in the early stages of entrepreneurship
• Conducting thorough research and asking questions
• Utilizing Google and various tech platforms
• Finding inspiration from podcasts and books
• Implementing sustainability measures
• Staying true to the business mission
• Overcoming challenges while transitioning to new countries
• Learning and evolving through cultural differences and life experiences
• Navigating family perceptions
• Understanding diverse buyer behaviours
• Engaging with customers through social media platforms
• Future Plans for Left Handesign

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in!

You'll Learn How To:

• Reflecting on personal milestones and markers in life
• Recognizing the value of diverse experiences in shaping one's business journey
• Using exercises like "connecting the dots" to gain clarity and confidence in business endeavours
• Encouragement to embrace non-linear career paths and unique stories
• Sharing personal anecdotes and experiences to inspire others
• Practical tips for implementing the "connecting the dots" exercise

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in!

You'll Learn How To:

• How to shift focus from worry to value creation
• Identifying and questioning the root causes of fear around visibility in business.
• Manageable steps towards overcoming the fear of being seen
• Recognizing and exercising control over the narrative
• Shifting focus towards the value you offer to your audience and potential customers
• Embracing the realization that you have the resilience to navigate through challenges
• Practical insights and encouragement for listeners to step out of their comfort zones

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience effectively. Tune in!

You'll Learn How To:

• Creating behind-the-scenes or day-in-the-life content
• Highlighting business milestones and markers
• Addressing key frustrations experienced by clients
• Leveraging social proof through testimonials and reviews
• Demonstrating values alignment to engage with your audience

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!

You'll Learn How To:

• Evolution of Sage and Clare from early days to now
• Experience of hiring and building a team
• Family dynamics within the business, including Phoebe's sister and husband being part of the team
• Advice for those intimidated by the tech side of e-commerce
• Developing and implementing a loyalty program for the business
• Challenges and successes in outsourcing technical work
• Challenges in understanding the scope of building a loyalty program
• Developing brand identity
• Financial considerations and sustainability in loyalty programs
• Strategies for converting existing customers into loyalty program members
• Market analysis and benchmarking against competitors
• Navigating economic uncertainties and fears of business failure
• Adaptation to changing market dynamics and consumer behaviour
• Importance of brand loyalty and customer service
• Strategies for managing and nurturing relationships with stockists
• Success factors and challenges in maintaining a consistent social media presence
• Evolution of involvement in social media management
• Importance of mentorship, learning from mistakes, and continuous improvement

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in!

You'll Learn How To:

• Importance of creating diverse content for product-based businesses
• Utilizing simple techniques for showcasing product usage through visuals
• Demonstrating the process of creating products
• Engaging audiences with interactive content
• Leveraging customer testimonials to build social proof and trust
• Providing behind-the-scenes glimpses 
• Exploring seasonal uses for products to maintain relevance throughout the year

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.