In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!

You'll Learn How To:

• Basic overview and evolution of Google Ads
• Importance of conversion tracking in ad campaigns
• The strategy behind keyword research and targeting
• Comparison between Google Ads and Meta ads
• Mistakes to avoid when setting up Google Ads
• Using tools and methods for effective keyword research
• Metrics to track for assessing Google Ads performance
• Tips for crafting effective ad copy and visuals for Google Ads
• Importance of key phrases in Google Ads
• Use of competitor and brand campaigns
• Strategies for Optimising Google Ads
• Legalities of using trademarks in ad copy
• Impact of AI on marketing and ad management
• Kaity's approach to leveraging automation and AI tools
• Balancing business growth with family life
• Marketing strategies for small businesses and digital agencies
• Role of continuous learning and investing in education
• Personal achievements and business milestones

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

You can sign up to learn more about Google Ads at Profitable Promotion  or try out Kaity's Bootcamp first. 

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Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in!

You'll Learn How To:

• Introduction to content pillars and content buckets
• Differentiating between content pillars and content buckets
• Examples of effective content pillars
• Strategies for creating engaging content
• Importance of aligning content with brand identity
• Tips for maintaining fresh and relevant content
• Analysis of audience engagement with different content buckets
• Personal experiences in creating content strategies
• Announcing Group Coaching and scholarship opportunities

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Canna Campbell aka Sugar Mamma (sugarmamma.tv) about her journey into the financial world and how she has become a recognised and respected content creator with a loyal following on YouTube, Instagram and Tik Tok. Canna shares her insights on personal finance, investing, content creation and how to manage both personal and business finances effectively. 

You'll Learn How To:

• The importance of taking breaks and managing stress
• Starting and growing her business
• Challenges of being a young female in a male-dominated industry
• Inspiration and challenges of starting a YouTube channel
• Canna's personal experiences with ADHD
• Balancing multiple projects and maintaining productivity
• The importance of financial independence
• The importance of understanding and managing superannuation
• Strategies for personal and business financial management
• Lack of financial education
• Strategies for paying down debt and debt recycling
• Investment through equity in homeownership
• Importance of professional financial advice
• Financial literacy and its impact on wealth building
• Teaching children about finances
• Budgeting and cash flow management
• Challenges in creating and sticking to a budget
• Identifying and reducing wasteful spending
• Financial tools and apps for budgeting

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona discusses the latest trends and issues on Instagram. She also talked about the importance of diversifying your marketing strategy beyond social media. Tune in!

You'll Learn How To:

• Love-hate relationship with social media
• Instagram's impact on small business marketing
• Issues with fake accounts on Instagram
• Consequences of Instagram’s flagged fake accounts
• The trend of "Grid Zero" among Gen Z users
• Shifts in social media usage patterns
• Importance of a diversified marketing strategy beyond Instagram
• Transition of content creators from Instagram to other platforms like YouTube
• The role of social media as a search platform
• Addressing digital addiction and its influence on social media trends

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, we dive into the world of event planning with Cassie LaMere, founder of Cassie LaMere Events. Cassie shares her journey from a childhood passion for entertaining to creating unforgettable experiences for luxury clients. Tune in!

You'll Learn How To:

• The initial leap from corporate to entrepreneurship
• Mindset shifts and overcoming self-doubt
• Balancing creativity and logistics
• Building trust and collaboration with clients
• Integrating personal life
• The importance of intentionality and creating memorable experiences
• Balancing creativity and practicality in business
• Importance of self-care and taking time off
• Effective marketing channels and strategies for luxury services
• The role of social media in event marketing
• Building and nurturing client and vendor relationships
• Handling starstruck moments and maintaining professionalism
• The value of time and making mindful business decisions
• Defining personal and professional success
• The ripple effect of events on communities and small businesses
• Importance of expanding inspiration outside one's industry

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona explores the importance of taking small steps to move forward with your business ideas. She also shares her own experience of launching a course. Tune in!

You'll Learn How To:

• Challenges in starting new projects
• Importance of taking the first small step
• Example of using Instagram to gauge interest
• Encouragement to take action on business ideas
• Advice for businesses facing low sales
• Importance of building your brand during downtime

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona dives into the importance of life and business planning over the next decade. She also talks about how to align personal goals with professional aspirations. Tune in!

You'll Learn How To:

• Importance of aligning business with life goals
• Reflecting on future business growth 
• Forward planning
• Balancing business growth with personal well-being
• Strategies for avoiding burnout 
• The role of family, friends, and personal relationships in shaping life and business
• Financial planning and its integration with life goals
• Long-term personal and professional vision crafting
• Planning for significant life milestones
• Financial planning and budgeting
• Creating a 10-year business plan aligned with life goals
• Breaking down business plans into yearly, quarterly, and monthly tasks
• Balancing life and business priorities
• Steps to ensure business goals support life aspirations

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona explores a crucial mindset shift for social media and business. Learn how to enjoy the process rather than just focusing on the outcome. Tune in!

You'll Learn How To:

• Importance of enjoying the game
• Comparison of this mindset to social media and business
• The role of social media in business marketing and brand building
• Challenges of maintaining joy and creativity
• The impact of focusing on engagement metrics versus the creative process
• Encouraging a shift in mindset to enjoy and experiment with social media
• Personal strategies for rediscovering joy in content creation

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Courtney, co-founder of Jamii, a platform supporting black-owned businesses. They talked about the challenges faced and the community-centric mission that drives their business forward. Tune in!

You'll Learn How To:

• Building partnerships with major organisations 
• The role of community in business growth 
• Effective marketing strategies
• The impact of media coverage
• Personal development and its influence on business confidence
• Advice for entrepreneurs facing lack of representation in their industry
• The importance of maintaining authenticity and passion in business
• Importance of Community 
• Courtney's personal background and operational role in the business
• Challenges and stereotypes faced by black-owned businesses
• Partnership and support from larger organisations
• The impact of the Black Lives Matter movement on business
• Masterclasses and initiatives to support black entrepreneurs
• Future aspirations for inclusivity and broad support in business practices

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona explores the hidden rules we carry in both business and life. Learn practical tips and tactics to identify and overcome these invisible constraints. Tune in!

You'll Learn How To:

• Impact of upbringing on rule formation
• Different approaches to problem-solving and learning
• Societal expectations and professional attire
• Invisible pressures in business communication
• Self-imposed limitations in business and personal growth
• The importance of questioning and breaking down unhelpful rules
• Examples of age-related and experience-related rules
• Practical steps to overcome these constraints and improve business practices

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.