In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

• Challenges in creating and marketing a new product in the pre-social media era.
• The role of sustainability and education in KeepCup’s growth.
• The impact of major events like the "War on Waste" 
• The importance of trade shows
• Advice on dealing with setbacks and scaling a business.
• The significance of aligning internal values with external messaging.
• The evolution of consumer behaviour and the rise of customisation.
• The initial challenges and successes of pitching KeepCup
• Transitioning from a product business to sustainability advocacy.
• The importance of maintaining authenticity and sincerity in branding.
• The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

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• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona shares essential advice on how to evaluate and improve your website in just five minutes. She also provides insights into the buyer cycle. Tune in!

You'll Learn How To:

• Importance of identifying three key goals for your website
• Overview of the Buyer Cycle
• Common website pitfalls and how to avoid them
• Recommendations for website platforms like Squarespace
• User experience tips

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Laura Thompson (Gunditjmara) and Sarah Sheridan of Clothing the Gaps about aligning business with personal values and making impactful decisions. They share their inspiring journey of creating a values-driven brand that supports First Nations people in Australia. Tune in!

You'll Learn How To:

• Transition from health promotion to creating a social enterprise
• The Free the Flag campaign and its significance
• Importance of creating quality educational content
• Strategies for small businesses to influence social change
• Balancing business operations with social justice goals
• Elevating other causes and sharing platforms
• Cultivating a supportive and purpose-driven team culture
• Staying true to the vision amidst challenges
• Importance of aligning business with personal values
• Making impactful decisions and changing course when necessary
• Building a community-focused brand
• Marketing strategies involving community engagement and visibility
• Challenges and rewards of running a social enterprise
• Importance of strong legal foundations in partnerships
• Strategies for maintaining motivation and creativity in business
• Benefits of transparency, trust, and strong communication in partnerships

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona discusses the crucial practice of determining your business's survival rate. She also talks about the importance of building a financial buffer, especially in uncertain economic times. Tune in!

You'll Learn How To:

• Importance of knowing your survival rate
• Building a financial buffer
• Managing business expenses and personal finances
• Strategies for accumulating emergency funds
• Assessing essential and non-essential spending
• Importance of financial planning in uncertain times
• Tips for maintaining financial stability

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Gareth and Cat of Tarts Anon. They share their insights on sustaining a business in the fast-paced world of hospitality. They discuss the challenges and triumphs of growing their tart-making business. Tune in!

You'll Learn How To:

• Challenges and growth during the pandemic
• Balancing technical skills with business demands
• Marketing and community-building through social media
• The transition from home kitchen to commercial space
• Staff management and maintaining quality
• Visual branding and aesthetic decisions
• Strategies for business growth in the food industry
• Importance of continuous learning and experience in business
• Sustaining a business beyond the initial excitement
• Importance of focusing on trade and innovation
• Transition from doing everything in the business to hiring experts
• Influence of hospitality career on business development
• Challenges and achievements in their business journey
• Balancing business responsibilities with personal life and family

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona shares a quick tip on defining and showcasing your brand values. Offering a practical exercise to help align your business with these values. Tune in!

You'll Learn How To:

• The importance of brand values in business
• Exercise to define brand values: writing a brand eulogy
• Examples of values and their impact on brand perception
• Aligning marketing and content strategies with brand values
• Business to Brand

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona chats with Shehreen, founder of 71 Bay, a homewares business that partners with female artisans in Bangladesh. Shehreen talks about the challenges of balancing multiple roles and her commitment to sustainability and fair trade. Tune in!

You'll Learn How To:

• The inspiration behind 71 Bay
• Moving from Bangladesh to Melbourne
• Combining creative and business aspects
• The significance of Jute and Kantha products
• Challenges in running an international business
• Creating sustainable and ethical supply chains
• Combining motherhood with entrepreneurship
• Time management strategies
• Community and support networks for business owners
• The role of deep rest in productivity
• Advice for aspiring ethical business owners
• Useful business resources and tools

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona explores a fun and insightful activity to help you think about your business and life in new ways. Learn how to create your dream advisory board and discover the benefits it can bring to your personal and professional growth. Tune in!

You'll Learn How To:

• Definition and purpose of an advisory board vs. a board of directors
• Steps to create your dream advisory board
• Identifying key areas of expertise
• Examples of potential advisors and their roles
• Utilizing available resources 
• Practical tips for leveraging your network 
• Encouragement to apply the exercise to both business and personal life.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this episode, Fiona shares her personal journey of evolving her business over nine years. Learn how aligning her business with her values has allowed her to thrive. Tune in!

You'll Learn How To:

• Personal business journey and evolution
• The importance of aligning business 
• Experiences with corporate consulting 
• Impact of personal events
• Initial steps and strategies for starting a business
• Developing and offering workshops and courses
• Building a business that supports life balance and well-being
• Challenges and lessons learned from working with clients
• Strategies for marketing and growing a small business
• The role of strategic partnerships in business growth
• Insights from working with a business coach
• Launching and testing group coaching and courses
• Managing a business while on maternity leave
• Dealing with personal challenges
• The impact of COVID-19 on business and personal life
• Expanding the business globally through podcasts and books
• Maintaining work-life balance and prioritising health
• Rebranding the business to align with future goals
• The importance of aligning business practices with personal values
• Coping with significant personal losses and their impact on business decision

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok. 

In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in!

You'll Learn How To:

• Overview and praise for the Netflix show "One Day"
• A personal reflection on grief and its parallels to business challenges
• The concept of overcoming difficult tasks in business
• Encouragement for listeners facing current hardships

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Get your 2026 small business marketing, brand and AI systems sorted with 1:1 business coaching packages from a one-off session to 6-months of coaching. 

Build your personal brand and do something incredible for your small business with your own book. Learn how to land a publishing deal, write your book, launch and market it in our How to Get Your Book Published course and coaching program, kicking off soon. 

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.