Around 2013, I completely tapped out my market. 

I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).  

I was also hosting in-person educational events and creating digital products for other photographers.

I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)

So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. 

You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! 

But the only way to do that was to do a business audit. So I buckled down and did it. 

Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!  

[00:02:18] Why auditing your business strategy is important for long-term growth.

[00:04:41] The importance of revisiting your goals and aligning them with your vision.

[00:06:44] How to stay ahead of the curve and identify market gaps.

[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.

[00:10:12] Tips to improving customer satisfaction through customer feedback and data

[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.

[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.

[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.

[00:14:30] Three ways to measure the performance of your new business strategy.

After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.

For complete show notes, visit: https://jasminestar.com/podcast/episode364

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.