If you’ve ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won’t forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their own game. Tune in to learn how to create content Google wants to rank.

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Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Website Design Packages from Inflow

Google Ads for Therapists

Start Consulting with Gordon

The PsychCraft Network

The Practice of Therapy Community

Mental Health Wear TN

Meet Natalie Moore

Natalie is a licensed therapist, speaker, and consultant based in Los Angeles, CA, with over a decade of clinical experience. She runs a successful private practice called Space for Growth Therapy and Coaching, where she sees therapy clients and consults therapists in building their own practices. Natalie has spoken at conferences such as South by Southwest and The Yoga Expo on topics including mental health and holistic wellness. She is regularly featured in Huffington Post and other major media outlets for her expertise on people-pleasing, psychology, and relationships.

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Mangools Keyword Research tool

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