Speakernomics

Navigating Association Speaking with Ed Rigsbee, CAE, CSP

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In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses. 

In this session, Ed will:


  • Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
  • Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
  • Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each. 


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