On this episode, Linda McKissack and Dana Gentry share tactics for navigating challenging real estate markets. They discuss the importance of mindset, monitoring sleep, and purposeful strategizing. They emphasize the importance of understanding local markets and focusing on what is selling fast. Additionally, they encourage agents to remember their "why" to strive for a bigger future. They also discuss how it is imperative to learn more about your local market, including knowing which negotiation strategies and communication techniques work best. They dive into understanding motivation in yourself and your team, and how to decide whether it's worth investing time and energy into motivated individuals.