Speakernomics

Navigating Modern Book Publishing and Marketing Strategies with Mike Stickler

Listen Later

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.

In this session, Mike will:

  • Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales.
  • Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores.
  • Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts.


    • Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.

    Additional Links

    • Leadership Books
    • NSA Influence Conference

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store
      SpeakernomicsBy National Speakers Association
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      59 ratings

      More shows like Speakernomics

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,562 Listeners

      The Wealthy Speaker Podcast – Jane Atkinson by Jane Atkinson

      The Wealthy Speaker Podcast – Jane Atkinson

      70 Listeners

      The Knowledge Project with Shane Parrish by Shane Parrish

      The Knowledge Project with Shane Parrish

      2,632 Listeners

      Hidden Brain by Hidden Brain, Shankar Vedantam

      Hidden Brain

      43,343 Listeners

      The Speaker Lab Podcast by Grant Baldwin

      The Speaker Lab Podcast

      544 Listeners

      Why That Worked – Presented by StoryBrand.ai by StoryBrand.ai

      Why That Worked – Presented by StoryBrand.ai

      1,933 Listeners

      Worklife with Adam Grant by TED

      Worklife with Adam Grant

      9,241 Listeners

      Wisdom From The Top with Guy Raz by Guy Raz | Luminary

      Wisdom From The Top with Guy Raz

      495 Listeners

      ReThinking by TED

      ReThinking

      620 Listeners

      We Can Do Hard Things by Glennon Doyle and Audacy

      We Can Do Hard Things

      41,033 Listeners

      Marketing Made Simple by Powered by StoryBrand

      Marketing Made Simple

      288 Listeners

      Mic Drop by Josh Linkner, ImpactEleven, Connor Trombley

      Mic Drop

      27 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      19,372 Listeners

      Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

      Wiser Than Me with Julia Louis-Dreyfus

      10,457 Listeners

      The Jefferson Fisher Podcast by Civility Media

      The Jefferson Fisher Podcast

      6,611 Listeners