PT Pintcast - Physical Therapy

Navigating the Shifts from Brick-and-Mortar to Mobile Therapy

02.22.2024 - By Jimmy McKay, PT, DPTPlay

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Learn about the evolving landscape of physical therapy, focusing on the strategic shift from traditional brick-and-mortar practices to the dynamic world of mobile therapy. Our guest experts, including a seasoned physical therapist with a revolutionary approach to patient care, discuss the financial, operational, and clinical implications of mobile versus stationary practices.Key Learning Points:* Understanding the Financial Dynamics: Insights into cost management and revenue generation in mobile therapy versus traditional practices.* Strategic Marketing for PTs: Effective patient acquisition strategies for mobile therapists, including leveraging digital platforms and direct community engagement.* Operational Insights: The logistical advantages and challenges of running a mobile therapy business, from scheduling to geographic considerations.* Clinical Impact: How mobile therapy can enhance patient experience, accessibility, and outcomes.Actionable Advice:* Consider the balance between the costs of traditional practice overhead versus the flexibility and potential reach of mobile therapy.* Explore innovative marketing strategies to build a strong patient base for a mobile therapy practice.* Leverage technology to streamline operations, from scheduling to patient records management.

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