The Hard Way With Joe De Sena

Never Quit: Craig Levinson's Story of Pivoting from Failure to Success


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Craig Levinson has overcome countless obstacles on his journey from South Africa to Silicon Valley. After immigrating as a teen, he chased his basketball dreams in the US only to have a devastating injury end his career. But he refused to quit, pivoting to build supplement brands and manage inspirational clients.   Through it all, 3 principles have guided him: accountability, consistency, and self-care. In this episode, Craig shares gripping tales of his moves across the world, business failures, and backstage encounters that led him to create a very sought-after agency. His story is an inspiration for anyone willing to keep chasing their dreams against all odds.   Highlights: 00:00 Intro 00:43 Craig Levinson’s family and background 02:34 Moving to the United States at 19 05:13 Playing college basketball and getting injured 08:18 Creating a supplement brand and failing 11:31 Pivoting and finding a way through 13:10 Meeting his faith in the backstage of Ellen DeGeneres show 15:33 Working with A-list clients 17:34 Thee things important for success 20:48 How to find Craig? 21:54 Final words

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The Hard Way With Joe De SenaBy Joe De Sena

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