Did you know that almost all athletic shoes on the market have been designed, researched and tested on men? When Lindsay Housman discovered this, she and her husband, founded Hettas, a company creating running shoes optimized for women. Today, Lindsay joins the podcast to share why becoming a disruptor in this space is so important to her. We discuss:

• Why women are left out of research for shoes (and so many other things)
• Why women's feet are fundamentally different than men
• How wearing shoes designed for men impacts women's health.
• How Hettas came to be and why she started this company much earlier than she thought.
• Why it's important to her to never settle for the status quo
• Founding, self-funding and running this company while currently working another full time job
• What she hopes to accomplish with Hettas and exactly how their shoes are different
• Why she believes women would be in sports longer if they had proper athletic shoes.
• How women are treated so differently when it comes to raising venture capital.

Follow Hettas on Instagram here!

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