Did you know that almost all athletic shoes on the market have been designed, researched and tested on men? When Lindsay Housman discovered this, she and her husband, founded Hettas, a company creating running shoes optimized for women.  Today, Lindsay joins the podcast to share why becoming a disruptor in this space is so important to her. We discuss: 

• Why women are left out of research for shoes (and so many other things)
• Why women’s feet are fundamentally different than men
• How wearing shoes designed for men impacts women's health. 
•  How Hettas came to be and why she started this company much earlier than she thought. 
• Why it’s important to her to never settle for the status quo
• Founding, self-funding and running this company while currently working another full time job
• What she hopes to accomplish with Hettas and exactly how their shoes are different
• Why she believes women would be in sports longer if they had proper athletic shoes. 
• How women are treated so differently when it comes to raising venture capital. 

Follow Hettas on Instagram here!

Book Rec:  Strong is the New Pretty by Kate T Parker