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New Sellers’ PPC Approach for Q4 - PPC Q&A with Matthew Davis and Faith Denniston - Sept 13, 2022


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00:00 PPC Q&A with Matthew Davis and Faith Denniston - 09.13.2022
10:56 If you negative exact vase, do you still get impressions for vases
12:15 If I'm already ranking high, should I still run PPC to take more real estate
13:14 I keep on getting an out-of-stock message while having more than enough inventory
14:36 What are your thoughts on running SD ads, best practices/tips
16:42 Advice for w/c niche I should go in regard to the bad economy in the EU
18:46 If I have the following KWs in diff campaigns, will they cannibalize each other
19:42 I have my brand and money to invest, should I start another brand or go deeper w/ the first brand
20:25 What would you suggest for average campaigns, do you consider low bids - high budgets a good strategy
21:02 What's the best way to join MAG
25:53 I have KW w/c I just cannot index for
28:39 If I'm running top competitor targeting campaigns, how do I determine these top guys
33:35 I keep hearing bad things about Amazon FBA and the market, should I still try it
35:59 Recently spent a lot of money for PPC to gain brand awareness but the conversion rate was not much higher
39:34 Doing product targeting on a very large pet brand, but due to sizes I'm getting a huge amount of clicks and high ACOS
42:49 Should PT ads target top-selling unique listings
45:29 How often do you change backend KW and Alt text
46:35 Spending %500 on all 5 variations or on only 1-2 best selling
47:48 Removing clutter and noise to focus on the few essential things w/c drive the most results. Is this a wrong approach when it comes to PPC
52:19 Have many listings targeting the exact market/KWs trying to take over a small market. Is it possible to bring the price for those KWs higher and bring the bidding price high
55:53 How best to use the results from ASIN view in brand Search Query Performance
59:23 If you guys wanted to see to give more context my ASIN is B09YMZTM3H
1:02:48 New seller selling around 2-5 units/day for about 1mo. I cannot find my listing organically on the search results
1:03:54 My daily budget for PPC is around $80 and it is running out by noon at 100% ACOS
1:07:59 Will they cannibalize each other: tissue holder for the kitchen, tissue holders for kitchen, tissue hold for kitchens
1:11:22 Any suggestions for Amazon inventory tools for my FBA warehouse, 3PL, and product warehouse inventory
1:12:26 Opinion on very low fixed bids (%01.0) w/ 900% TOS to catch low-hanging fruit
1:18:18 When should we negate a KW
1:22:11 Can you explain conversion rate and what is good vs not good
1:24:47 Just added a color variation to one of my products, what strategy would you recommend for my PPC campaign
1:25:48 What do you think is the best A+ module layout
1:27:32 In H10, some ASINs do Sponsored Ads for more than 2000KWs. Are most of them exact match
1:31:25 Does product targeting Ads conversion affect KW ranking
1:33:32 How to find KWs for targeting PPC in non-English markets like KSA and UAE where tools like H10 and JS are not working
1:36:16 Heard it's not advisable to negate a good KW inside broad campaign but what's the problem of doing so if we need to add it in an exact match campaign
1:38:51 What should be the PPC approach for Q4 for a new seller and what must be daily bu

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